Yangtze River ** Wuhan Client, January 1 (Reporter Huang Lijuan, Correspondent Zhang Dawei) The arrival of the New Year's Day holiday in 2024 has ignited consumers' enthusiasm for travel and stimulated the vitality of the tourism market. According to the 2024 New Year's Day and New Year's Eve Travel Report released by Ctrip, domestic New Year's Eve travel orders increased by 168% year-on-year, and outbound travel orders increased by 388%.
Ctrip Research Institute believes that holiday tourism is still a rigid need for residents. As the beginning of tourism consumption in 2024, various forms of New Year's Eve activities and consumption promotion policies launched in various places during the New Year's Day holiday will continue to drive the development of the tourism economy and make a good start for the market in the new year. In terms of transportation, according to the Civil Aviation Administration of China, the number of flights nationwide during the New Year's Day holiday in 2024 is expected to reach 490,000 classes, an increase of about 85 over the same period in 20235%, an increase of about 2 percent over the same period in 20197%。According to Ctrip data, domestic air ticket bookings for the New Year's Day holiday increased by 44% month-on-month, and the average air ticket per person** is 95% of the 2023 New Year's Day holiday.
Starting the new year with tourism has increasingly become an indispensable ritual in people's lives. According to the report, the top 20 popular tourist destinations for New Year's Day and New Year's Eve in 2024 are: Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Nanjing, Chongqing, Shenzhen, Wuhan, Xi'an, Changsha, Tianjin, Harbin, Zhengzhou, Jinan, Suzhou, Qingdao, Shenyang, Hefei and Kunming.
There are also many tourists who choose to spend the holiday leisurely during the New Year's Day holiday, and the number of domestic hotel bookings increased by 177% year-on-year. Especially for parent-child families, the number of parent-child room bookings on Ctrip's platform increased by 131% year-on-year. In addition, hotels with special themes can "stand out" in the competitive market of holiday variety, with a 50% increase in bookings for hot spring hotels on New Year's Day and a 102% increase in bookings for Ctrip's themed rooms.
With the growing demand for personalized, customized travel, more and more tourists are willing to hire professional customizers to design a trip for their precious vacation. According to the report, orders for customized tours during this year's New Year's Day holiday increased by 290% year-on-year, an increase of 25% compared with New Year's Day in 2019The average cost of a custom tour is about 1670,000 yuan, with an average per capita cost of about 3,200 yuan, a year-on-year increase of 12%. The most popular domestic destinations for customized tourists on New Year's Day this year are: Harbin, Sanya, Beijing, Lijiang and Xishuangbanna, and outbound destinations are Tokyo, Bangkok, Hong Kong, Singapore and Bali. The highest proportion of customized users on New Year's Day travel is 30 35 years old, followed by 25 30 years old, and the "post-90s" have become the main force of customized travel;Nearly 25% of users travel with babies, and one out of every four sets of orders is a parent-child family. In addition, 14% of bookings were made with the elderly. Interestingly, it can be customized from heaven to earth. During the New Year's Day holiday, the farthest users planned to go to Buenos Aires for New Year's Eve, and the earliest users booked this New Year's Day itinerary in April 2022.
In addition, as major cruise ships begin to restart routes from China, this year's New Year's Day holiday, "long-lost" cruise tours have also entered people's wish lists. According to the report, the number of cruise bookings during the New Year's Day holiday increased by 231% month-on-month, and the tickets for the first domestic large-scale cruise ship "Aida Modu" on New Year's Day were sold out on the Ctrip platform a month and a half in advance.
Editor: Zhao Ke].
For more exciting information, please use the application market**"Great Wuhan" client, do not be authorized**, welcome to provide news clues, and pay once adopted. 24-hour report**: 027-592222222. The copyright of this article belongs to the original author, if there is a mistake or infringement of your legitimate rights and interests, you can contact us by email, and we will deal with it in a timely manner. E-mail address: kin0207@126com