In recent years, the rapid rise of snack collection store brands represented by snacks is very busy, which has injected strong vitality into China's consumer market, especially the consumer confidence in the sinking market. As of October 2023, the total number of stores nationwide has exceeded 4,000, and it continues to develop rapidly at the rate of opening seven new stores every day. This amazing achievement has made snacks very busy and firmly at the head of the industry and become a new force leading the industry trend.
Sinking the market and strategic store openingSnacks are very busy in the market positioning
Good snacks are very cheap" is a very busy snack this year, since the official announcement of the brand spokesperson to a new upgrade of the concept, the brand accurately insight into the needs of the broader sinking market, to meet the consumer demand for affordable, high-quality, multi-category snacks pain points. At the same time, the average SKU of the store is as high as 1600+, and the products cover many categories such as water drinks, roasted nuts, baked snacks, puffed foods, etc., and the overall performance is low, complete in categories, and excellent in quality. With cost-effective snack products, snacks are busy and successfully open up the mass market with a huge consumer base.
Snacks is very busy, adhering to the logic of "strategic sinking", and the location of its stores is no longer limited to bustling business districts, but aims at convenient consumption scenarios such as communities, factories and townships. The implementation of this market sinking strategy has directly opened stores to consumers' doorsteps, and even penetrated into the county and township markets, bringing a new impact to the local retail format. It is reported that snacks are very busy, and there are currently more than 800 first-level stores in townships alone, successfully achieving market penetration in the sinking market.
**Chain upgrade and digitization attemptsSnacks are busy and cost reduction is the key
In order to achieve the high cost performance of the product, the snack is very busy, and it is to build an efficient first-chain management system. At present, Snack is very busy and has established eight ** chain centers across the country, which are located in Changsha, Hengyang, Huaihua, Nanchang, Jingmen, Jiangxia, Dongguan, Guiyang and other places, with a total warehouse area of more than 140,000 square meters. This strategic layout allows Snack Busy to be more flexible and efficient to meet the needs of stores in different regions, providing strong logistical support for fast-growing stores.
In addition, Snacks is very busy, and through the comprehensive digital upgrade of the entire ** chain chain, it has successfully created an intelligent "digital ** chain system". This system not only includes ordering and warehousing, but also covers all aspects of terminal retail. Through multi-dimensional business scenario data analysis, Snack is busy and realizes the intelligent management of the entire ** chain. It effectively improves the human efficiency and realizes the saving of manpower. It not only improves operational efficiency, but also creates the possibility for snacks to be busy and pass on more benefits to consumers.
As a representative enterprise of new snack retail stores, Snack is busy injecting new vitality into the industry through unique market positioning, innovative strategies and digital first-chain management, and successfully creating the brand image of "people's snacks". In the future, with the continuous expansion of the busy snack business, it is believed that its influence in the leisure snack market will be further expanded, leading the industry to move towards a healthier, more diversified and more innovative direction.