As BMW's flagship model, it can be said that each generation of the 7 Series interprets BMW's definition of a top-of-the-line luxury sedan.
Therefore, when many people see a new generation of 7 Series with split headlights, giant luminous kidney grille, crystal interior light strip, and 31-inch 8K rear display, they often gasp. This kind of exterior and interior design, which transcends contemporary aesthetics, seems to subvert the traditional perception of the D-class luxury executive sedan.
But that's what makes the BMW brand so appealing – almost every time the 7 Series undergoes a major change, there are always a lot of doubts, but these noisy noises never knock it down, but rather help it to achieve even greater glory. After all, it is not only hard power to fight in close combat, but also to rely on dexterous strategies and keen capture of market demand, and BMW naturally knows this well.
Therefore, when the timeline comes to 2023, BMW will launch the new BMW M760LE plug-in hybrid M model on the BMW 7 Series for the first time, launching an attack on the new energy era. In addition, the all-new BMW 7 Series and the innovative all-electric BMW i7 are also available alongside the M760LE, providing consumers with a comprehensive range of options in the segment to which the 7 Series belongs. Many people are curious, when the 7 Series is "plugged in", what kind of changes have the M760LE ushered in?
Housekeeping skills have always been there
Despite being a D-segment luxury sedan with a body length of more than five meters, the BMW 7 Series has long been known as "the most fun big luxury sedan to drive". So even if you're electrocuted, the new BMW M760LE is still the ultimate driving machine with BMW's unique driving pleasure.
By BMW high-performance motor with 3The new BMW M760LE can output up to 420 kW of maximum power with a peak torque of 800 Nm, and it only takes 43 seconds. And because of the addition of the electric motor, the whole set of power has a better performance in terms of sharp acceleration feel and low-speed smoothness, even with BMW's most powerful electric car, the big brother in the 7 Series family - the innovative pure electric BMW i7M70L (000 acceleration reaches 3.7 seconds) is no slouch.
At the same time, the all-new BMW M760LE is also equipped with 18The 7 kWh high-voltage battery has more than half the battery capacity compared with the old model, resulting in a longer pure electric range, which can achieve a pure electric range (WLTC) of 82 kilometers, meeting the needs of users for pure electric and environmentally friendly travel.
However, unlike the original 7 Series, which pursued "pure driving pleasure", the new BMW M760LE, BMW's flagship model, clearly understands that users are more interested in a luxury car, so this new car is equipped with a magic carpet intelligent air suspension system, which can actively adjust the suspension soft and hard according to different road conditions, and can maintain the vehicle's horizontal attitude at any time, including cornering and major lane changes, bringing a more comfortable riding experience.
Of course, if you want to pursue more exciting driving pleasure, then adjust to M Sport Boost mode, the suspension and drive system will enter the M exclusive high-performance mode, the suspension support will be stronger, the power response will be faster, bring a more freewheeling, stable body cornering attitude, can confidently cope with corners, clear road sense will make you feel that this is an "authentic" BMW.
"Technological magic" redefines luxury
In 1997, the first BMW 7 Series was born.
In those days, car companies' understanding of luxury was to do addition, but the pile-up of unstable cutting-edge technology led to car troubleshooting becoming a big problem. Out of innovative thinking, the original BMW 7 Series was equipped with a vehicle fault self-check system, and this independent thinking style of daring to innovate runs through each generation of BMW 7 Series.
The all-new BMW M760LE is no exception and continues to demonstrate BMW's strength in innovation. After the electric shock, the M760LE is equipped with more intelligent equipment, and realizes the continuous upgrade and evolution of OTA, which can unlock the high-end intelligent fields that cannot be reached by traditional fuel vehicles in the past. The technological strength of the all-new BMW M760LE is not a pile of technology, but a rich emotion injected into it, creating a new digital experience of integrating people and vehicles with "technical magic", allowing users to immerse themselves in an exclusive luxury atmosphere that is "pleasing to the body and mind, and more moving".
For example, the new car is equipped with an integrated suspended curved screen, which integrates 123-inch digital instrument cluster with 14The 9-inch touchscreen** display, combined with the new BMW operating system, allows drivers to experience vehicle control, navigation, infotainment and communication functions more intuitively, and enjoy more natural and smooth human-computer interaction, making the car machine truly your exclusive intelligent butler.
The newly upgraded BMW intelligent personal assistant adopts a new visual image to create an anthropomorphic and flexible "eyes" design, and launches 6 kinds of emotional visual designs, bringing users a richer emotional interaction experience. And as many as 7 My Modes theme modes integrate the charm of digital emotion into amazing innovations, creating a stage for car owners to truly express themselves. The BMW wrap-around interactive light strip creates a dreamlike art space in the car, allowing the entire cabin to present an immersive digital experience around what the user sees, hears, touches, and feels.
And as a D-class luxury sedan, the new BMW M760LE has a very high level of rear configuration, and a 31-inch BMW floating giant screen with a resolution of up to 8K is easy to attract attention. At the same time, the rear door panel on the 5The 5-inch armrest touch screen meets the visual and fingertip Xi of the "touch screen" era. When the user turns on the "Cinema Mode", the BMW floating giant screen slowly unfolds, combined with the moving sound brought by Bowers & Wilkins audio, to create a distinguished and exclusive "mobile private cinema" for the back row. At the same time, BMW has also introduced a rich application ecosystem such as iQiyi and Huawei AppGallery, providing users with massive first-class content such as movies and variety shows, as well as multi-category in-vehicle applications such as news reading and children, so that every passenger can enjoy the pleasant experience of cutting-edge technology.
Win steadily, step by step
If you pay attention to the performance of luxury brands in the field of new energy vehicles, then it is likely that you will be surprised to find that in the field of electric vehicles, BMW has left Mercedes-Benz and Audi further and further behind.
In the first 10 months of this year, BMW's all-electric models sold about 7.7 percent in the Chinese market860,000 units, up 211% year-on-year. As the first brand in the BBA to exceed 300,000 new energy models, BMW will accelerate the deployment of pure electric models in China. By 2030, the company aims to deliver more than 10 million pure electric vehicles.
To a large extent, this is due to BMW's "steady and steady" on the road to electrification, and winning while maintaining stability has become the key to its step-by-step leading situation. For example, the 107-year-old traditional luxury car company believes that in the future, gasoline vehicles and electric cars will achieve harmonious coexistence, so it has safely chosen a diversified new energy technology route and launched corresponding models in accordance with the rhythm of new energy in the Chinese market.
Chairman of the BMW Group, Oliver Zipzer).
BMW Group Chairman Oliver Zipzer has publicly stated that "consumers should have a choice and be able to choose electric mobility without any other compromises." The BMW Group is committed to providing consumers with the freedom to choose between different drive technologies – what we call 'the power of choice'. "BMW's electrification transformation must respect consumers in order to meet the diverse needs of the market.
Therefore, you can see that the new generation of 7 Series includes a traditional gasoline version, a pure electric version (i7), and a plug-in hybrid version (M760LE), sharing the latest achievements of electrification and digitalization into different products, bringing consumers a cutting-edge car experience that keeps pace with the times.
More importantly, no one can ignore BMW's determination in the face of this electrification transition.
In order to match the rapid development of the electric vehicle business, BMW is continuing to transform and upgrade its global production system, including a large-scale upgrade project of BMW Brilliance's production base with a total investment of 15 billion yuan, the transformation and upgrading in accordance with the BMW iFactory production strategy, and the first exclusive pure electric platform Neue Klasse in the future.
It is reported that BMW's new generation of electric drive technology and newly developed cylindrical battery cells will appear on the Neue Klasse platform, and the new technology and new battery can increase the charging speed of BMW's new production models by 30%, increase the range by 30%, and reduce the overall cost by 50%.
Every impact of the new era is an opportunity to trigger qualitative changes in the enterprise. For BMW, which is in the midst of the changing tide of the times, short-term difficulties are often the best time to turn crises into opportunities, and it will inevitably be able to see further and go longer in the face of challenges.