**: Guodeng Public Relations
Measures for the Management of Enterprise Public Opinion Platforms.
Positioning and responsibilities of the public opinion platform.
1.The public opinion platform is an important tool for enterprises to carry out public opinion monitoring, analysis, response and management, aiming to discover, analyze, respond to and dispose of all kinds of public opinion information involving enterprises in a timely manner.
2.The public opinion platform shall perform the following duties:
1) Monitoring and analysis: real-time monitoring and analysis of all kinds of public opinion information involving enterprises, including news, social networking, forums, blogs, etc.
2) Early warning and response: According to the changes and development trends of public opinion information, timely warning and response to public opinion events that may have a negative impact on the image and reputation of the enterprise.
3) Release and guidance: timely release of positive information about the enterprise through official channels, and guide the public to form a positive and positive understanding and evaluation of the enterprise.
4) Training and publicity: Organize and carry out public opinion management training and publicity activities to improve the public opinion awareness and response ability of enterprise employees.
Construction and operation of public opinion platform.
1.Enterprises should establish a sound public opinion platform according to actual needs, including technical systems, staffing, workflows, etc.
2.Enterprises should choose professional and reliable public opinion monitoring tools to ensure the accuracy and comprehensiveness of public opinion information.
3.Enterprises should set up a professional public opinion management team to be responsible for the daily operation and management of the public opinion platform. Team members should have relevant professional background and work experience, and be able to master public opinion monitoring tools and analysis methods.
4.Enterprises should formulate detailed public opinion management workflows and operational specifications, including information collection, collation, analysis, response and disposal. Ensure the close connection between each link and improve work efficiency.
5.Enterprises should regularly evaluate and optimize the public opinion platform to adapt to the changing environment and enterprise needs.
Public opinion monitoring and analysis.
1.Enterprises should formulate a public opinion monitoring plan according to the actual situation, and clarify the monitoring scope, keywords and channels.
2.Enterprises should monitor and analyze public opinion information on the Internet in real time through technical means, including the public's attention, attitudes and emotional tendencies towards enterprises.
3.Enterprises should regularly conduct in-depth analysis of the collected public opinion information, evaluate its impact on the enterprise, and provide a basis for formulating response strategies.
4.According to the analysis results, enterprises should timely adjust and optimize the company's brand image, market strategy and other aspects.
Crisis response and disposal.
1.Enterprises should establish a sound crisis response mechanism, including crisis early warning, assessment, decision-making and disposal. Ensure that emergency plans can be quickly activated in the event of a crisis event, and effective response and disposal.
2.Enterprises should issue official statements in a timely manner after the occurrence of a crisis event to clarify the truth and make their position and attitude clear. At the same time, strengthen communication and interaction with the public and actively guide and control the trend.
3.Enterprises should maintain transparency and openness in the process of handling crisis events, publish the progress and results of the handling in a timely manner, and accept social supervision. At the same time, we should summarize lessons and improve the crisis response mechanism.
4.Enterprises should strengthen cooperation and communication with relevant departments and other institutions to jointly respond to major events or emergencies that may have a negative impact on the company's image and reputation.
Assessment, rewards and punishments.
1.Enterprises should regularly assess and evaluate public opinion management, and commend and reward outstanding employees. At the same time, the results of public opinion management are incorporated into the enterprise performance management system, which is linked to individual and team performance.
2.Criticize and educate employees who are derelict or derelict in public opinion management work, and punish them accordingly. Employees who cause serious consequences or adverse effects will be held accountable in accordance with the law.
3.Enterprises should encourage employees to actively participate in online discussions and disseminate positive corporate images and values, and reward employees who make positive remarks on the Internet and produce good results.
4.Enterprises should incorporate public opinion management into the corporate culture construction system, strengthen cooperation with other departments, jointly carry out relevant activities, and improve employees' sense of identity and belonging to corporate culture.
Supplementary Provisions. 1.These measures shall be implemented from the date of promulgation, and if there are any unfinished matters, the enterprise shall be responsible for explaining and supplementing.
2.These measures can be revised and improved according to the actual situation, and shall be implemented after approval by the superior leaders.