December 8, 2023,The offline salon of "Talking about Global Market Growth Driven by Technology" was successfully held at the G5 Venture Capital Center on the 24th floor of the T5 American Center of EFC European and American Financial City, Yuhang District, Hangzhou
Activities by:Yuhang District E-commerce AssociationGuidance, G5 Innovation Investment, Hangzhou Future Science and Technology City, International Maker Port,Co-hosted by Yihai ChuangtengCo-organized by Yuhang Science and Technology Innovation Park Association, High-tech Promotion Association, Hangzhou Global Youth Talent Center, and 2060 Advisory Impact Investment Consulting. Participants included representatives of the Yuhang District Bureau of Commerce, experts from Google and Yihai Chuangteng, founders and CTOs of early-stage and growth-stage overseas enterprises.
Figure: "Talking about the growth of the global market driven by science and technology" went to sea on the offline salon scene.
The venue of the salon, Hangzhou EFC European and American Financial City, is known as an open and futuristic international community of "China's first returnee community". EFC has always attracted a number of top companies to settle in with the vision of building a platform for capital and innovation and entrepreneurship, gathering elite talents, and gathering elite views. As one of the organizers of this salon, G5 Innovation Investment also hopes to invite senior experts to share through the form of activities to help EFC, an enterprise on the international stage, grow rapidly.
At the event site, the representative of the Yuhang District Bureau of Commerce first promoted the cross-border e-commerce support policy of Yuhang District for the enterprises participating in the event, and also carried out a detailed policy interpretation for the types of participating enterprises, and the participating enterprises paid special attention to the policy details.
Figure: Representatives of the Yuhang District Bureau of Commerce shared the e-commerce policies of Yuhang District.
Then enterTheme sharing sessionChen Yidu, a technology industry expert from Google's New Customer Business Department in Greater China, Sui Lujane, an expert in the digital marketing industry of Yihai Chuangteng, and Chernysheva Eliz**Eta, an analyst of Yihai Chuangteng in Eastern Europe, successively shared wonderful topics.
Chen Yidu |Technology industry expert in the new account business unit of Google Greater China
He believes that in the daily behavior of overseas consumers, more links are passive acceptance of information, so enterprises should pay more attention to and use active channels in the process of going overseas, and Chinese enterprises are also more showing the trend of branding, digitalization and e-commerce. From the perspective of the industry, high-tech related industries have ushered in good things overseas, including robots, intelligent manufacturing, SaaS, smart home, etc. At the same time, the market, customer group, and marketing channels are the dimensions that enterprises should pay full attention to when evaluating their overseas business.
FigChen Yidu |Share on the spot
Sui Lu Jane |Yihai Chuangteng is an expert in the digital marketing industry
As the second guest invited to share, Sui Lu has a set of practical and feasible methods for the overall formulation of enterprises going overseas and the analysis of foreign buyers' portraits with years of experience in marketing, brand and community operation. She first divided it into two categories: B2B and B2C to share top-level ideas. Then, from the perspective of marketing, it summarizes the guidelines for avoiding pitfalls from multiple angles such as website building, advertising, SEO optimization, and social media, and novelly puts forward the question of "how to prevent leeks from being cut by service providers and employees", which arouses the enthusiasm of the enterprises present. In response to the strategic adjustment needs of traditional enterprises to adapt to the real environment, she dismantled the actual cases of the most popular "Amazon transformation independent station" and "traditional foreign trade transformation cross-border", and provided new transformation ideas.
Picture: Sui Lu shared at the scene.
chernysheva eliz**eta |Market Analyst of E-Hai Chuangteng in Eastern Europe
Chernysheva Eliz**ETA, market analyst of E&T E&A, gives us an in-depth interpretation of the Russian market. She began by emphasizing the growth of the Russian economy, especially the potential opportunities presented by exports to China. The main products of Chinese exports to Russia are also detailed, highlighting the competitive advantage of Chinese brands in filling the gap in the market. In addition, she provides an in-depth look at the digital marketing landscape of the Russian market, including e-commerce platforms, social networks**, and Yandex search engines. Eliz**eta's wonderful sharing provides unique market insights for companies planning to enter or expand the Russian market, and also provides strong guidance for formulating practical and effective market strategies.
Figchernysheva eliz**etaShare on the spot
In the Q&A session, the participants asked questions about overseas marketing channels and new market opportunities from the pain points of their own enterprises, and the experts also answered the questions of each entrepreneur according to their own questions. At the event, friendly exchanges were also carried out between various enterprises to communicate past experience.
Chinese enterprises are "going overseas" momentum, under this waveYihai ChuangtengIn cooperation with G5 Innovation Investment and Hangzhou Future Science and Technology City International Maker Port (GSH), this overseas track event aims to provide ideas and help for Chinese enterprises to go abroad. In the later stage, Yihai Chuangteng will continue to work with more high-quality partners to bring high-quality content to everyone
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