Since Geely's acquisition of Meizu, the latter's FlyMeAuto launched on the car side and the Meizu 21 series products on the mobile phone side have achieved good results, bringing voice and attention to Geely. As a traditional car company, Geely's influence in the Internet field is relatively small, and the addition of Meizu not only injected fresh blood, but also brought more traffic and attention to Geely, exceeding Geely's expectations.
It is worth mentioning that the addition of Meizu has also benefited Lynk & Co a lot, especially the success of FlymeAuto in the field of intelligent cockpit. FlyMeAuto is a smart in-car system integrated into Meizu's mobile phone, which provides drivers with a wealth of in-car entertainment and intelligent driving assistance functions through connection with the vehicle. This innovative intelligent cockpit system has injected new vitality into Lynk & Co and increased its attention in the field of smart mobility.
However, Geely faced some challenges when promoting FlymeAuto. First of all, Geely, as a company with multiple brands and cockpit teams, needed to concentrate resources on integration. This requires Geely to effectively communicate and coordinate at the brand and team level, unify the forces of all parties, and promote the promotion of flymeauto.
Secondly, the promotion of flymeauto needs to fully take into account the characteristics and needs of different regions and markets. As a global car company, Geely faces consumers from different countries and regions. Therefore, promotional activities need to be customized according to the market environment and consumer preferences in different regions, and provide corresponding products and services.
In addition, Geely needs to work closely with its partners to promote flymeauto. Partners include mobile phone manufacturers, software developers, content providers, etc., and their support and cooperation will play an important role in promoting the promotion work.
In order to increase FlymeAuto's market share, Geely also needs to increase brand promotion and marketing efforts. Through advertising, reporting, social promotion and other channels, show consumers the advantages and characteristics of flymeauto, establish a brand image, and enhance user awareness and favorability.
Overall, Geely's acquisition of Meizu has brought more traffic and attention than expected, but it still faces challenges in promoting flymeauto. However, by fully integrating resources, customizing promotion strategies, and strengthening partnerships, we believe that Geely will be able to promote the market promotion of FlymeAuto, further enhance its influence in the field of intelligent cockpits, and explore new market opportunities.
In order to solve this problem, Geely decided to highlight Lynk & Co as the main brand to promote Flymeauto while integrating resources.
As a high-end brand under Geely, Lynk & Co has always been selling with a sense of technology and intelligent driving experience, and the cooperation with Meizu is in line with its brand positioning.
First of all, Geely will be the first in Lynk & Co to launch FlymeAuto's intelligent cockpit system. This move can make Lynk & Co an invincible position in the field of connected cars and create a unique intelligent driving experience. For example, in the cockpit of Lynk & Co cars, passengers can easily use FlyMeAuto to operate functions such as **, navigation, and voice assistant, realizing a more convenient and intelligent way of travel.
Secondly, Geely will use Lynk & Co as a platform to attract more partners to join and jointly promote the development of FlymeAuto. Taking full advantage of Geely's advantages in the automotive industry chain, Geely will actively seek out companies that align with its values and development strategy and establish strategic partnerships.
Through cooperation with other Internet companies and smart hardware manufacturers, Geely can achieve a richer and more diversified flymeauto ecosystem and provide users with a more diverse smart travel experience.
In addition, Geely will also use the brand influence of Lynk & Co to carry out offline promotion activities to increase consumer awareness and usage of flymeauto. At major auto exhibitions and new car launches, Geely will focus on promoting and demonstrating the functions and advantages of flymeauto to attract more attention and attention. At the same time, for users who have already purchased Lynk & Co cars, Geely will provide FlyMeAuto upgrade and update services to continuously improve the user experience and maintain user loyalty.
Finally, Geely will also increase investment in the R&D team and technical personnel to continuously improve FlymeAuto's technical strength and innovation capabilities.