Since the establishment of the Manling porridge shop brand in 2012 and now it has become the "national king of freshly boiled porridge", Manling porridge shop has achieved a word-of-mouth brand in the porridge category in 11 years, and the annual sales volume of takeaway platform orders has exceeded 60 million orders. In these more than 60 million bowls of porridge, countless wonderful moments of Chinese people warming their stomachs and hearts are recorded.
11 years of trials and hardships, focusing on a bowl of good porridge.
Drinking porridge is a dietary habit that the ancestors continue to this day, Chinese love a bowl of porridge, drink porridge to maintain health, drink porridge to warm the stomach, drink porridge when sick, drink porridge when the stomach is uncomfortable. Even porridge can be drunk for three meals a day, and the porridge culture has been deeply ingrained in the hearts of Chinese.
In 2008, the founder, Mr. Deng Gongju, entered the catering industry, and when he visited his relatives in the hospital, he found that it was a problem for patients to eat, and easy-to-digest and nutritious porridge became the best choice. Aiming at this business opportunity, he opened stores near the hospital one after another, and after careful management with his wife, business was booming. In 2012, the brand of Manling Porridge Shop was founded, and it opened a store in Shanghai, expanding one after another with a chain business model. In 2016, Manling Porridge Restaurant stood out in the wave of takeaway and became the top three brands in the porridge category in terms of market share, with more than 120 stores. In 2017, the number of stores nationwide exceeded 200, and the transaction volume exceeded 4200 million yuan;In 2018, the ** trading volume exceeded 14400 million yuan;In 2019, the number of stores nationwide reached 1,000;In 2020, the daily order volume of Laba Festival was as high as 470,000 ordersIn 2022, the single-day revenue of Laba Festival will be as high as 6.85 million yuan;In 2023, the brand will upgrade and launch a 50-square-meter dine-in store to promote revenue, and the number of stores will exceed 1,400.
Meet diversified consumer needs and lead the porridge category track.
Manling porridge shop takes the product of freshly boiled porridge as a moat, including vegan porridge, nutritious meat porridge, sweet porridge, seafood porridge, etc., which are popular all over the country with a bowl of heart-warming porridge, which is popular in more than 170 cities across the country, allowing more than 400,000 people to experience the charm of "freshly boiled porridge king".Manling Porridge Shop strictly selects the best chain and provides exquisite and rich snacks for the store, such as single-product steamed dumplings with monthly sales of more than 1 million orders, fried dough sticks and xiaolongbao, etc., so that every consumer who comes to Manling Porridge Shop to order food can come and return satisfied.
Group operation helps the expansion of Manling porridge shop.
Through continuous improvement and innovation, Manling Porridge Shop has reached a new level with a group business model, Manling Porridge Shop belongs to Manling Group, as the country's first echelon of large-scale restaurant chain management institutions, Manling Group has incubated Porridge Palace No. 1, Porridge Linglong, Rabbit Xiaowang Taiwanese Braised Pork Rice and other catering brands. In addition, the group also vigorously develops catering brand technical training, catering online agency operation, financial operation, brand building, Internet celebrity training, live streaming, financial investment and other sectors, and makes efforts in multiple sectors to create a closed loop of catering services and serve its peers in the catering industry more comprehensively and professionally.
As an excellent brand of small and medium-sized restaurant chains, Manling Porridge Shop focuses on online sales, cooperates with dine-in sales formats, constantly consolidates the foundation, enhances product power, digital power and brand power, and takes the advantages of platform operation and management, high-quality ** chain and other advantages as the core competitiveness, gives back to partners and consumers, and strives to be a benchmark for porridge categories.
Riding the wind and waves, professional and enterprising, is the key word of Manling porridge shop in the 11 years since its establishment, and these 11 years are also the eleven years of creating the great development of the porridge category. In the future, Manling Porridge Shop will continue to inherit the Chinese porridge culture, advocate a healthy diet with porridge as the core, and warm every Chinese stomach through more high-quality services. (Wen Xiaoman).