Baijiu, as a traditional Chinese drink, has always been a favorite consumer product. Moutai, in particular, is known as the "national liquor", which is expensive and has a strong market demand. In this context, some people saw the business opportunity and began to engage in the reselling of liquor in order to make huge profits. However, this seemingly simple transaction hides huge risks and crises.
The reselling of liquor mainly comes from the value and scarcity of liquor. The quality of liquor is affected by many aspects, including brand, output, market supply and demand, policy, etc. Among them, Moutai, as a leading brand of liquor, has a very high premium ability. According to statistics, in 2023, the market retail price of Moutai has exceeded 3,000 yuan per bottle, while its ex-factory price is only 1,499 yuan, which means that the profit margin of each bottle of Moutai is as high as more than 1,500 yuan.
Moreover, due to the limited production of Moutai, the market demand continues to grow, resulting in a shortage of Moutai, forming a situation where "one wine is hard to find". This gives some resellers an opportunity to take advantage of it, they obtain the original price of Moutai through various channels, such as rush purchase, appointment, winning lot, wholesale, etc., and then through the Internet, WeChat, Moments and other platforms, at a price higher than the market price to earn the difference.
The trap of reselling liquor mainly comes from market uncertainty and strengthened supervision. The uncertainty of the market is reflected in the fluctuation of liquor and changes in demand. The ** of liquor is not static, but is affected by various factors, such as seasons, festivals, economic situation, consumer psychology, etc.
If there is an oversupply in the market, or the preferences of consumers change, the liquor will be unsalable, and even unsalable. In this way, the scalpers will face the risk of losing money, and may not even be able to sell, resulting in a broken capital chain.
The strengthening of supervision is reflected in the standardization and rectification of the liquor market by enterprises and enterprises. In order to crack down on the resale of liquor and protect the rights and interests of consumers, the department has introduced a series of measures, such as limiting the purchase quantity of liquor, real-name purchase, investigating and dealing with counterfeit and shoddy liquor, and cracking down on online reselling platforms.
At the same time, liquor companies have also taken some measures, such as raising the ex-factory price of liquor, adjusting the sales channels of liquor, strengthening the traceability management of liquor, and launching new products. These measures will increase the cost and risk of the reseller, reduce the profit margin of the reseller, and may even lead to the supply of the reseller being cut off.
The impact of reselling liquor is mainly reflected in the economic, academic and psychological aspects of college students. On the economic side, reselling liquor may bring some income to college students, but it may also put college students in debt. Taking the two cases in this article as examples, Xiao He and Xiao Jin are both victims of reselling liquor. In order to resell liquor, Xiao He asked for 800,000 yuan from his family as payment, but due to market changes, he had to sell his inventory at a low price and lost nearly 400,000 yuan.
In order to resell liquor, Xiaojin borrowed 200,000 yuan from an online loan platform, but because he was unable to repay the loan, he was threatened and harassed by a debt collection company, and his life was in trouble. Both cases illustrate that reselling liquor is a high-risk speculative activity that is not suitable for college students to participate in, otherwise it may cause financial losses and hardship. In terms of academics, reselling liquor may affect the progress and quality of college students' studies, and even lead to postponement of graduation or dropping out. Reselling liquor is a time-consuming and labor-intensive activity that requires college students to spend a lot of time and energy to find sources, contact customers, and deliver and collect payments.
In this way, it will occupy the study time of college students and affect the learning efficiency and performance of college students. Moreover, reselling liquor will also distract college students from their studies and make them ignore the importance and value of learning.
Taking the two cases in this article as an example, Xiao He and Xiao Jin both postponed their graduation because of reselling liquor. Xiao He originally planned to study abroad, but due to the resale of liquor, he missed the opportunity to apply and could only postpone it for a year. Xiao Jin was originally an excellent student, but due to the resale of liquor, his grades slipped and he was unable to complete his studies on time.
Through the above analysis, we can see that reselling liquor is an activity full of ** and traps, which has a negative impact on the economy, academics and psychology of college students, and may even lead to disastrous consequences. Therefore, we would like to remind college students not to be fooled by the huge profits of liquor, not to give up their studies and future for the sake of momentary greed, and not to lose their reason and personality for an illusory dream. Liquor