Mazda cars have always been praised for their excellent handling, but why are they not sold so well in the market?The reason for this is actually not simple, and today we will talk about this topic.
First of all, the handling of Mazda cars is really excellent, which is one of the selling points of the Mazda brand all the time. However, that doesn't mean everyone needs or likes this kind of handling. For many families, they pay more attention to the space, comfort and fuel economy of the vehicle, and these are the relative shortcomings of Mazda cars.
Secondly, Mazda's market positioning also has certain limitations. The Mazda brand has always focused on sports sedans and sports cars, while its coverage in the low-end and luxury segments is relatively small. This means that for those consumers who value practicality and affordability, Mazda is not their first choice.
Finally, brand awareness and word-of-mouth are also one of the important factors affecting sales. Although Mazda Motors has excellent performance in some aspects, it is relatively weak in terms of brand awareness and word of mouth. As a result, many consumers do not consider Mazda as their preferred brand when buying a car.
To sum up, although the handling of Mazda cars is excellent, it is not suitable for everyone's needs. For consumers who pay attention to practicality and affordability, they are more inclined to choose models from other brands. Therefore, it is not surprising that sales of Mazda cars are not high.