As the most popular e-commerce platform in China, Pinduoduo platform has continued to grow far beyond Ali JD.com, and its profitability is even more crushing Ali JD.com.
The significance of brand Pinduoduo price control?
Maintain brand image;You should know that the shaping of the brand image needs to go through a long period of time, and the investment in advertising, the construction of brand culture, the formation of brand concept, and the cohesion of brand competitiveness have all played a key role in the process of brand building. Once there is a problem of price disorder on the brand online, it will seriously damage the brand image and affect the brand value.
Protection of distribution interests;The development of channels is a long-term and time-consuming work, I believe that the vast majority of brand dealers have formed a consensus on this, that in today's competitive market environment, channel distribution has become one of the key factors for the success of enterprises, if the brand can not protect the interests of dealers, it may eventually lead to dealers to give up selling the brand products.
Shorten the brand lifecycle;From R&D to the market, it takes a lot of energy to cultivate a brand, and the cultivation cycle of product R&D, brand building, and consumer awareness is relatively long. However, due to the indiscriminate price behavior of a small number of dealers, if more attention is not paid to it, it may lead to the "waste" of the hard work and expenses invested in the early stage, and even lead to the "sudden death" of the brand.
How to do a good job of Pinduoduo price control?
Establish a distribution system and price control policy: a reasonable distribution system, standardize the behavior of dealers, avoid the problem of disorderly prices, and at the same time formulate good punishment measures for the problem of disorderly prices.
Do a good job of online ** monitoring: real-time monitoring of the e-commerce platform where the product is located, timely find the problem of price disorder and deal with it in time, and avoid the exaggerated impact of the problem of price disorder.
Contact the store to communicate and solve the problem, and ask it to cooperate with the price change or remove it from the shelves.
Background complaint handling;Initiate an rights protection complaint against the uncooperative store.
In short, in order to deal with the problems of chaotic prices and unauthorized sales on Pinduoduo, as a brand, we must take active action to defend our legitimate rights and interests. As long as the market is maintained consistently, the desired results will be achieved.