The navel orange market in southern Gannan has declined, and the lowest origin is less than 1 yuan
Introduction. Gannan navel orange was once a bright star, but in this year, the market has been underperforming. A navel orange farmer in southern Gannan posted his sales data for this year on the "One Mu Orchard", and what is distressing is that this farmer who even has to pick fruits by himself and has to take on the task of picking fruits only sells 098 bucks. To make matters worse, farmers have to deduct 1 dime per acre. Based on 4,000 kilograms per acre, this farmer is actually losing money. In the face of such a sluggish market, should farmers continue to wait and see, or throw it out in advance?
Causes of market depression.
1. Variable climate.
This year there has been a lot of climate change in the north, especially in mid-December, which was supposed to be the season for citrus to be on the market, but now it is snowing and the temperature is dropping. This makes many merchants dare not accept it, and they can't sell it for a while. Fruit merchants are also more cautious, which has had a greater impact on the ** of navel oranges.
Extension: Climates around the world vary depending on climate change. Due to the impact of the drop in temperature and ice and snow disasters in the north, many fruit growers' navel oranges are unsalable. In addition, due to the high temperature in southern China, other fruits have also been marketed, resulting in oversupply and a great impact on the circulation of navel oranges.
2. Adjustment of consumption structure.
As we all know, there is a two- to three-fold difference from the place of origin to the final retail price, while in Beijing, a navel orange costs 6 yuan for two yuan a pound in the market, and the recent economic situation has caused a contraction in consumption and a lack of enthusiasm. As one of the mid-to-high-end fruits, navel oranges are also doomed.
Extension: The current economic environment has led to a decline in the purchasing power of residents, as well as a decline in the purchase of high-grade fruits by the general public, resulting in a decline in the sales of high-end fruits. In addition, in recent years, due to the faster and faster pace of people's lives, people pay more and more attention to convenience and speed, and are more and more inclined to choose ready-to-eat and convenient food, so they rarely buy fruits.
3. Growers' expectations are high.
After several years of popularity, it is difficult for many cash crops to be sold well in the market. And this time, it is the first time after the epidemic is lifted, and many farmers are full of confidence in the market and want to raise the market. Therefore, many farmers take advantage of the bad time, and they are holding the mentality of trying their luck and refuse to sell at a lower level. However, investors' "hoarding" mentality often leads to more severe results.
Extension: Fruit tree operators' expectations of the market** often influence their marketing strategies. Some farmers want to wait for a good price before picking, but this can easily cause the fruit to age and rot, causing greater economic losses. Farmers should understand the market situation and deal with it as soon as possible to avoid causing greater losses.
Extreme cold wave hazards.
According to the forecast of the National Meteorological Department, there will be a large-scale rain and snow across the country this year, and it is expected that after December 15, this cold air will move southward, and its scale and intensity will reach the largest in recent years. The arrival of cold air can have a big impact on the taste of the fruit. If it is not harvested in time, it is easy to cause the fruit to freeze and deteriorate, and it will be regarded as rotten fruit.
Extension: The extremely cold weather has brought a huge test to fruit tree growers. Under cold conditions, fruit trees are highly susceptible to frost damage, resulting in deterioration of fruit quality, which in turn reduces the production efficiency of apple orchards. In order to cope with the severe cold weather, fruit farmers should pick fruits at the right time to ensure the quality and taste of the fruits.
Countermeasures for fruit tree managers.
Although the market is currently sluggish, farmers still have the possibility of selling their goods. As the farmer said, he can at least sell for a good price. To this end, the author proposes a new idea: farmers should base their fruit on the market as soon as possible. In addition, this year's low-temperature disaster should also arouse the attention of the vast number of peasants, do a good job of protection work in a timely manner, and minimize the economic losses caused by the disaster.
Extension: Fruit tree operators should increase market research, grasp the needs of customers and market conditions, and adjust marketing strategies in a timely manner. For fruit tree operators, how to choose the right marketing channel is also very crucial. Farmers can also enhance their bargaining power by cooperating with fruit dealers and cooperatives, so as to obtain better selling prices. In addition, fruit farmers should also pay attention to strengthening the management of orchards, enhancing the cold resistance of fruits, and reducing economic losses due to natural disasters.
Conclusion. Overall, due to climate change, consumption structure adjustment and farmers' high expectations of the market, the overall performance of Gannan navel oranges in the market is not good. In such a sluggish market environment, farmers should carry out marketing strategies in a timely manner and sell as soon as possible. In addition, fruit farmers should always pay attention to climate changes, do a good job of protection in time, enhance the cold resistance of fruits, and ensure the production and fruit quality of apple orchards. Only by taking steps can farmers get through the current trough and make it a sustainable industry.