Caption: Customers try creative dishes at the Wan Chai Pier at RT-Mart ** Photo courtesy of the interviewee (the same below).
Approaching the winter solstice, there is a saying that "the winter solstice is as big as the year", and eating dumplings and glutinous rice balls on the winter solstice has also become a reserved item for consumers. Today, RT-Mart joined hands with Wan Chai Pier to launch a winter solstice special dish tasting activity at RT-Mart Jing'an Store in Shanghai. The on-site chef used fresh meat dumplings and corn and vegetable dumplings from Wan Chai Pier as raw materials, supplemented by fish maw, chicken, wolfberry and red dates to boil the broth, and combined a creative dish of "fish maw reflecting the moon", which attracted many consumers to stop and taste. Ms. Li, a customer, said: "The flavor is very unique, I didn't expect that dumplings and glutinous rice balls can also form 'cp', and there can be some different special flavors on the winter solstice table this year." β
The winter solstice is not only an important solar term among the 24 solar terms, but also a traditional Chinese folk festival. Ma Yefeng, manager of RT-Mart Jing'an, said that the winter solstice special tasting activity was launched with Wan Chai Wharf to meet the needs of consumers for offline "shopping and eating" during the festival and enrich the customer experience in the storeOn the one hand, many traditional festivals with rich cultural connotations in China have been ignored by the younger generation, and the two sides have gained insight into the festival consumption trends of young people.
Su Qiang, President and Managing Director of General Mills China, said: "For Wan Chai Terminal, 'Cooking with Heart' is the original intention rooted in the brand's development history. This coincides with RT-Mart's 'original intention', 'ingenuity' and 'heart', and this linkage between the two parties hopes to explore the emotional value of national cultural inheritance from the heart, and looks forward to the end of the year, every Chinese can enjoy the extraordinary taste of every family. It is understood that Wan Chai Ferry Terminal will launch the Spring Festival gift package "Dragon Walking Universiade" New Year's Lucky Bag in RT-Mart stores nationwide in January 2024 to provide consumers with more New Year's special products.
Caption: RT-Mart has been selling meat in the store recently.
According to the consumption Xi of the "winter solstice", RT-Mart highlights solar term products on store displays for users to choose;The online channel RT-Mart Youxian APP has also set up festival differentiated products in the main promotion module and product selection, such as dumplings in the southern store and dumplings in the northern store.
RT-Mart Youxian APP shows that as the winter solstice approaches, the demand for "dumplings and dumplings" has increased significantly in the past week, with the search volume of "dumplings" increasing by 32% month-on-month, the search volume of "glutinous rice balls" increasing by 80% month-on-month, and the total sales volume of glutinous rice balls and dumplings increasing by 269%γIn addition, in addition to the regular winter solstice holiday products such as dumplings and glutinous rice balls, RT-Mart's "warm winter good" treasure products are loved by consumers, with the sales of grain-fed beef rolls in the United States increasing by 98% month-on-month, and hot pot ingredients increasing by 63% month-on-month.
It is reported that in addition to jointly launching various experience activities with brands, RT-Mart is also conducting product research and development in combination with seasons and seasons, and continues to create differentiated products. Ma Yefeng said: "For example, we continue to launch 'treasure products', and every product in this category is customized by the brand for RT-Mart customers, and can only be purchased at RT-Mart. In the future, we will also work with more brands to continuously enrich various experiences and bring more healthy and happy consumption scenarios, experiences and services to customers. β
Xinmin Evening News reporter Jin Zhigang.