Recently, Dongfang Selection and Dong Yuhui's "small composition" incident has continued to attract attention. After the incident, a Douyin account called "Western Selection" appeared on the Internet, which not only had a similar name to "Oriental Selection", but even the anchor was somewhat similar to Dong Yuhui. The account started its first live broadcast at 10 p.m. on the 17th, and the number of people in the live broadcast room once exceeded 40,000. However, on the morning of the 18th, the account was displayed abnormally, the account name and avatar were no longer displayed, and the ** published by it was no longer visible, and the nickname and avatar had also been initialized.
Subsequently, the Weibo account "Western Selection" posted information about the alleged infringement of the right to reputation, and said that its Douyin account had been banned. The respondent used the original ** and live broadcast content of "Dongfang Selection" without permission, which caused losses to intellectual property rights and goodwill to Dongfang Selection, and also caused cognitive confusion to consumers. The person in charge of the account said that although the report said that there was a risk of infringement, they had checked that the Western Selection trademark had not been registered, so they believed that there was no infringement. They have already applied for a trademark for the Western Selection Account and expect to be able to come down tomorrow. However, the relevant person in charge of the Douyin platform said that the Western Reserve account was involved in counterfeiting and improper hot spots, so it has been banned and its live broadcast permission and profit-making permission have been cancelled.
The incident has attracted widespread attention and sparked discussions about counterfeiting. After "Western Selection" attracted attention, similar accounts such as Southern Selection, Northern Selection, and Chinese Selection appeared on the Douyin platform. In addition, a query of an app shows that since the popularity of the live broadcast of Oriental Selection, the trademark "Oriental Selection" has been applied for registration by many parties, among which the trademark applied by New Oriental Company has been successfully registered, and most of the applications applied by other companies have been rejected or invalid. In addition, the trademarks "Western Selection", "Southern Selection" and "Northern Selection" have also been applied for registration by a number of companies, some of which have been successfully registered, while others have been rejected or invalidated.
The impact of this incident on society is mainly reflected in two aspects. First of all, the incident has raised awareness of intellectual property rights and goodwill, and the condemnation of counterfeiting has intensified. Secondly, this incident once again shows the phenomenon of hot spots on social platforms, which makes people doubt and question the authenticity of some live broadcast accounts.
At the moment, there is no update on the incident. Overall, this incident has brought attention to intellectual property rights and goodwill for the whole society, and strengthened the fight against counterfeiting. The impact of this incident will make the social ** platform more stringent in reviewing the authenticity of the account, and also remind the operator to strictly abide by laws and regulations and maintain good business ethics.
Now, I would like to ask you what you think about this incident?Do you think counterfeiting should be cracked down on?Please leave your comments and let's discuss!