Since Xie Qingshuai's family recognized their relatives, it has aroused heated discussions on the whole network. During the confession stage, the public was full of emotion and blessings for their family's reunion. Xie Qingshuai's family is deeply rooted in the hearts of the people with their kind, grateful and sensible image, and quickly accumulated two million fans and became a big Internet celebrity. The whole process is like a wonderful TV series, and every day there are people chasing their ** news on Douyin. Everyone not only likes Xie Qingshuai, but also likes this affectionate and righteous family.
However, when the confession phase ended, Xie Qingshuai's family did not intend to make their lives quiet. They are willing to make everyone pay attention to their lives on a daily basis, and ** also plays a role in fueling the trouble. Everyone in the family began to post **, and they all became Internet celebrities on Douyin, and they were busy live broadcasting every day. Their news is flooded on the Internet, they like to post it, and everyone likes to watch it. In this case, Xie Qingshuai said in the live broadcast that he did not think of himself as an Internet celebrity, but found his family. His Douyin account was not registered by himself, but was set up for him. This remark made netizens wonder if the rumors of Xie Qingshuai getting rich overnight were true. After seeing him go home, his father gave him three houses and an offer to buy him a car the next day, but he rejected his father's kindness and said that he would rely on his own money to buy it. These actions have made people admire his kindness and self-motivation.
Some netizens are curious about what Xie Qingshuai, a billionaire family, will do next. Some people speculate that Xie Qingshuai may go to his father's company to help and become a ** person. He once told his father that he wanted to take over his class and continue to do public welfare undertakings to find relatives. These words attracted a lot of likes, and then they donated 10 million yuan to the disaster area in Gansu, and participated in the winter solstice day to go to the welfare home to send warmth to the elderly and orphans. These moves have received widespread praise and attention.
However, when Xie Qingshuai's family started the live broadcast mode, they were disgusted by netizens. Originally, everything was going well, and everyone has always supported him to be an Internet celebrity and use resources to do public welfare. However, without any warning, they directly started live streaming and chose big brands and relatively expensive clothing. The results of the first live broadcast were mixed, with some liking and some criticizing. Supporters think that Xie Qingshuai has suffered for many years, and now he has so many fans, why can't he bring goods to make money?Celebrities are doing this, he has his own resources and should have the right to make money. Opponents believe that fans pay attention to him because of their recognition and sympathy, and they have only been cutting leeks for a few daysSo what is the meaning of recognizing relatives, and who else will help find the lost child?
The transaction volume of the first live broadcast reached 20 million yuan, and in terms of commission, Xie Qingshuai earned millions in one day. This made netizens ridicule him for wanting his family to buy him a car, not his own family. Although everyone knows that live streaming can make money, this behavior of treating fans as fools and leeks has caused dissatisfaction among netizens. This is a far cry from his image of kindness and consideration for others when he first recognized his relatives.
Although the live broadcast is annoying, netizens still hope that Xie Qingshuai can make money and do more good things. However, their family's eagerness to make money made netizens angry. A netizen picked up the timeline of understanding Qingshuai's mother's Douyin, questioning that they had already found their son, and the later Douyin** was just for hype. Some people also pointed out that Xie Qingshuai's sister is a graduate of a certain music marketing planning major, and thinks that everything is designed in advance. Although Xie Qingshuai himself denied these accusations in the live broadcast, doubts have planted seeds among netizens. They questioned the authenticity of Xie Qingshuai's family and whether they had taken advantage of the compassion and kindness of netizens.
The business model of live streaming has become very popular in China, and there is a huge market. The core of live streaming is traffic, and with enough attention and fans, you can have more sales. And Xie Qingshuai does have a huge amount of traffic, and he can attract a large number of viewers every day in the live broadcast. This gives brand merchants a good opportunity to market their products through him.
In the process of Xie Qingshuai's live broadcast, it can be seen that he is promoting clothes of big brands. These big brands tend to have a higher **, but they are also able to attract more attention. For brand merchants, it is undoubtedly a very good opportunity to cooperate with an Internet celebrity like Qingshuai with a large number of fans. Through his promotion, brand merchants can reduce their own publicity costs, and at the same time, they can also get more sales.
However, there are also some problems with this business model of live streaming. First of all, some brands may just be trying to capitalize on the traffic of big influencers like Xie Qingshuai, rather than really caring about the shopping experience of consumers. They will choose more expensive products in order to be able to make higher profits. Such merchants often do not pay attention to the quality of the product and only pursue short-term sales.
Secondly, there is a problem of information asymmetry in live streaming. The audience can only learn about the product through what Xie Qingshuai said, and they can't touch and try on the product in person. This requires them to have a high degree of trust in Xie Qingshuai's recommendation. However, during the live broadcast, Xie Qingshuai sometimes exaggerated the advantages of the product and sometimes concealed the shortcomings of the product. This makes it difficult for the audience to discern the true value of the product.
When Xie Qingshuai's family's live broadcast was controversial, they did not avoid this issue, but chose to face it frankly. They said in the live broadcast that they did the live broadcast to be able to make better use of their resources, and also hoped to provide some shopping suggestions for the audience. They promise to screen the recommended products so that the audience can better buy the right products.
In addition, Xie Qingshuai's family also said that they are not just trying to make money, but hope to realize their dreams through live broadcasting. They said that they hope to be able to use the money they earn to develop their own businesses, not only for themselves, but also to help more people. They also promised that once they earn enough money, they will continue to participate in public welfare undertakings and make more contributions to society.
Finally, Xie Qingshuai's family said that they understand the concerns and worries of netizens, and will minimize the frequency of live broadcasts, pay more attention to the needs of the audience, and hope to win the trust and support of the audience. They emphasized that they will not forget their original intention by making money, and they will always strive to bring better content to their audience.
As a new business model, live streaming has achieved great success in China. It is based on the wide popularity of social ** and the high participation of users, and realizes the promotion and sales of goods through the traffic and fans of Internet celebrities. Live streaming not only provides personalization and interactivity that cannot be achieved by traditional advertising, but also provides a more effective publicity channel for brand merchants.
However, there are also some challenges and problems faced by live streaming. First of all, with the popularity of live streaming, a large number of products and influencers have emerged in the market, and consumers may be confused when faced with many choices. Secondly, the problem of information asymmetry still exists in the process of live streaming, and consumers still need to have a high degree of trust in influencers to make purchase decisions.
In order to solve these problems, live streaming needs to be managed more strictly and transparently. Brand merchants need to choose the right influencer to work with, and influencers also need to consider from a long-term development perspective, not just pursue short-term profits. At the same time, the formulation of relevant policies and regulations is also necessary to ensure that the rights and interests of consumers are not violated.
Overall, the future of live streaming is bright, but it also requires the joint efforts of all parties to achieve sustainable development. Consumers need to buy more rationally and prudently, brand merchants need to do a good job in product quality and service, Internet celebrities need to maintain a true and honest image, and supervision and regulation need to be strengthened. Only in this way can live streaming truly achieve a win-win situation and inject new vitality into China's e-commerce industry.