In February 2018, at the end of 2017, Lei Jun boasted a big bull at the annual meeting, saying that Xiaomi would set a new goal: within 10 quarters, the domestic market will return to the first!
In the past few years, many netizens have used this sentence from time to time to ridicule Xiaomi and Lei Jun, saying that the boast at that time was not realizedAnd Lao Yu next door, although he often brags, but most of the bulls he bragged about will be realized.
To tell the truth, 10 quarters to become the first in China, Xiaomi did not achieve it, after all, this is really too difficult for Xiaomi, not to mention Apple, domestic OPPO, vivo, etc. are also very strong.
However, from the perspective of global sales, Xiaomi has stabilized the top three in the world, although domestic sales are average, but the development of Xiaomi in overseas markets is very good, and the current sales of Xiaomi account for more than 70% overseas, and the domestic market is even less than 30%.
From the perspective of global sales, Xiaomi is already the first brother in China, and its total sales even surpassed Apple for a time, becoming the second in the world, which is not bad.
Recently, after blowing this bull that has returned to the first place in China for 6 years, we found that Xiaomi still helped Lei Jun realize this dream.
As shown in the figure above, this is the number of new phone activations in November 2023, judging from the number of activations in November, Xiaomi ranks second in China, second only to Apple, and is the first among all domestic machines.
Then in W48, that is, in the 48th week, Xiaomi sales reached 8720,000 units, becoming the first in China, because this sales volume is higher than Apple, Huawei, Honor, etc., is it considered a temporary realization?
From the perspective of the high-end market of 4K+, Xiaomi has also become the third in China, with a share of 144%, an increase of 118%, is the fastest growth among all domestic machines.
After all, Lei Jun didn't say that it was the sales at the end of the year, or the sales at the end of the month, or the sales in a week back to the first place in China, anyway, now it has been realized, what do you think?
Next, it depends on whether Xiaomi's other goal can be realized, at the end of 2021, Lei Jun said that Xiaomi mobile phone sales should strive to be the first in the world in three years, that is, in 2024, it will surpass Apple and Samsung and become the world's first.
It can be seen that next year is the most critical year for Xiaomi, Xiaomi cars are coming out, and at the same time, Xiaomi mobile phones will surpass Apple, Samsung, once this cow is realized, then Xiaomi will really be invincible.