Original title: How did Taiping Houkui, the former "King of Green Tea and Tea", "break through the encirclement" and lead the integrated development of tea tourism?CCTV-17 public welfare exhibition.
The China Agricultural Film and Television Center, together with relevant ** and industry organizations, jointly organized the implementation of the "Rural Revitalization Empowerment Plan (2023-2025)". This issue of CCTV-17 public welfare exhibition focuses on Huangshan District, Huangshan City, Anhui Province, and 100+ typical cases will be broadcast one after another.
Background of the case
In 2021, Huangshan District, Huangshan City, Anhui Province, together with ** departments, production enterprises and scientific research institutions, jointly established the Taiping Houkui Tea Industry High-quality Development Federation (hereinafter referred to as the Federation), a joint cooperation organization for strategic cooperation and open economy in the tea industry. It has created a number of high-quality projects such as the most beautiful smart tea garden, digital tea processing factory, dynasty teahouse, Houkui Town, etc., and promoted the realization of branding, quality, digitalization, traceability and integrated development of tea tourism in the whole industry chain.
The main problem solved
The construction of the federation has unified the standards for the construction of tea plantations and the production and processing process of enterprises and tea farmers, stabilized the quality, and broadened the sales channels. Through a series of construction contents such as a number of the most beautiful tea gardens, standardized demonstration factories, and tea culture centers, the added value of the tea industry has been enhanced, the integrated development of tea tourism has been promoted, and the sales of tea and the increase of farmers' income have been driven. It solves the problems of unstable tea quality, insufficient excavation of tea culture, and insufficient integration and development of tea culture and tourism.
Main practices
Huangshan District, Huangshan City, Anhui Province, in order to conscientiously implement the important instructions of the general secretary on "coordinating the tea culture, tea industry, and tea science and technology", thoroughly implement the provincial "two strong and one increase" action plan, promote the comprehensive transformation and upgrading of the tea industry, and make every effort to promote the high-quality development of the Taiping Houkui industry.
Explore integrated development. The Federation has joined forces with enterprises to build a demonstration site for the integration of tea and tourism, accelerate the integration of the whole industry, actively explore new paths and new models for the integration of the tea industry, and continuously extend the industrial chain. With the member company Huangshan Wild Monkey Tea Industry, Huangshan Ancient Poetry Ecological Agriculture, we have created a Longwang Mountain Tea Brigade route, and the "Taiping Monkey Kui Tea Learning Tea Health Tour" has been nominated for the most beautiful tea brigade. The route of "Houkui Tea Country Tour" was selected as a national tea tourism boutique route.
Strengthen talent support. Relying on the scientific research advantages of science and technology institutions, we strive to solve the problem of shortcomings and weaknesses in the production of Taiping Houkui, and provide technical and talent support for the high-quality development of Taiping Houkui in Huangshan District. Relying on the scientific and technological talent team of the Southern Anhui Experimental Station, experts in tea science and technology and tea culture have been invited to hold a number of technical trainings to improve the tea culture knowledge and tea art skills of member companies and tea farmers, and lay the foundation for the integrated development of tea tourism.
Introduction of modern equipment. Enhance the association's green prevention and control capabilities and create the most beautiful digital tea garden. It has successively built an automatic insect monitoring and reporting system "remote insect analysis and forecaster", sonic insecticidal equipment, automatic meteorological monitoring equipment, and pest traps in high-quality tea gardens, and the application of new equipment and new technologies has continuously improved the ecological environment of tea gardens in Huangshan District.
Innovate the cultural tourism industry. To build a special tea house of the dynasty, unite the original stores and tea factories of member companies, combine the local tea culture characteristics of Huangshan District with the tea culture of the dynasty as the background, combine the beautiful tea garden scenery, create a batch of new tea tasting scenes, and shoot relevant materials for publicity, and create a new format of tea promotion and cultural tourism.