Dishwasher products are innovating, why is the user acceptance not high, and the market popularity is slow?Casarte, an international high-end home appliance brand that adheres to the development of the industry with original technology, adheres to the user's thinking, and refreshes the user's dishwashing experience through the subversive innovation of the product form. On December 12, at the launching ceremony of the 2nd Shanghai Dishwasher Festival and Dishwasher Promotion Alliance in 2023, Tan Shengyang, Product Director of Haier Smart Home Shanghai Center, delivered a wonderful speech, elaborating on Casarte's innovation and transformation in the dishwasher category.
Tan Shengyang, Product Director of Haier Smart Home Dishwasher at Shanghai Center.
People-oriented, Casarte opened the era of dishwashing "drawer".
For a long time, the focus of competition and attention in the dishwasher industry is mostly the cleaning effect and capacity of products, and the innovation of product form is very rare. Casarte, on the other hand, noticed that although traditional dishwashers can free up hands and help clean dishes, there are problems with the operating experience. Because dishwashers on the market are mainly built-in, pull-down doors are often laborious, and they also need to squat or bend over frequently to hold the dishes. This can be said to be very unfriendly to the cooks who often do housework, especially the elderly.
Casarte adheres to the concept of people-oriented, and from the perspective of user experience, the original drawer dishwasher, which has changed the competitive situation in the industry in one fell swoop, and has completely changed the dishwashing experience of consumers. Casarte drawer dishwasher is not only "clean", but also "good experience", a pull, a put, a push a few simple actions to complete the whole process, no need to bend down frequently to pick up and place the dishes, the operation is more relaxed and comfortable.
Casarte's original innovative hydraulic suspension system is the only non-recoil propulsion spray arm in the industry, which can be suspended in water when rotating, with water as the axis, which not only avoids wear and tear during rotation, but also makes it more convenient for daily maintenance and is not easy to hide dirt and dirt. With the ultra-thin direct-drive inverter motor, the water flow can be precisely controlled, and with the micron AI water drip washing technology, the high-end tableware can be better cared for while washing accurately.
Three-winged Bird professional kitchen renovation helps new and old kitchens to be upgraded immediately
According to a survey of ordinary consumers, the lack of space in the kitchen and the difficulty of installation are important factors hindering the popularity of dishwashers.
In order to get through the "blocking point" of dishwasher popularization and let more consumers use energy-saving, low-carbon, healthy and exquisite dishwashers, Casarte and Three-winged Bird have set up a professional kitchen transformation team, and at the same time equipped with professional kitchen transformation designers, to launch "2 exclusive + 2 professional + 3 exclusive" dishwasher seven-star service to consumers, including exclusive service channels, exclusive service butlers, professional integrated integration design, professional one-stop exquisite installation, exclusive 365-day repairable replaceable repair commitment, exclusive cleaning and maintenance, Exclusive VIP user lifetime warranty, etc.
The era of dishwashers has really come, Casarte dishwasher sales increased by 3 times last year, and by 2 so far this year5 times. We expect Casarte dishwasher sales to triple next year. Casarte will adhere to the attitude of 'never compromise for perfection', do a good job in products and services, and provide consumers with a new experience of perfect kitchen and living life. Tan Shengyang said with confidence.