The 2023 TMA Mobile Marketing Ceremony with the theme of "Everything Moves New" opened in Guangzhou yesterday, bringing together cross-border marketing elites from brand advertisers, online platforms, advertising companies, technology companies, and third-party research institutions to explore marketing trends and share forward-looking practical experience.
It coincides with the 10th anniversary of the TMAHuang Xiaochuan, founder and chairman of D&S MediaInvited to attend this event todayThe 10th anniversary celebration of TMA in TemeiTogether with industry authoritative representatives from Peking University, NetEase Media and other universities, leading Internet platforms, excellent marketing companies, and well-known brand enterprises, we jointly announced the official opening of "Temei Ten Years, Thanksgiving for You".
Huang Xiaochuan delivered a keynote speech at the ensuing session"Embracing AIGC, Helping Marketing Innovation".It is mentioned that AIGC, which has swept the world, has made significant innovations and developments in industries with rich content needs such as media and marketing, demonstrating huge market potential. The emergence of AIGC will deeply transform the existing marketing format, and the efficiency and value will also be greatly improved. D&S Media will make use of its years of resource accumulation and innovation advantages in the field of marketing communication, and accelerate the reconstruction of the new ecology of "full-link intelligent content marketing" with the help of new AI large model technology. Based on D&S's existing AI smart chain platform, AutoGPT, gold sales smart marketing solution, SmartPPT and other landing applications, D&S will also work with more customers to create high-quality cases and accelerate the realization of "cost reduction and efficiency increase".
This year's TMA Awards also set up a special "TMA 10th Anniversary Special Award" to recognize partners who have contributed to the development of the mobile marketing industryTMA 10th Anniversary Special Award - Mobile Marketing ContributorAs the final judge of TMA for many years, he was presented with an exclusive "Thanksgiving Gift" for his rigorous and standardized ingenuity attitude and the diversified and novel value thinking that he has continued to bring to the selection of the competition for many years.
TMA (Top Mobile Awards) Mobile Marketing Award
Founded in 2014, known as the "mobile marketing leader", it aims to explore and disseminate the value of mobile marketing from multiple perspectives such as strategic creativity, media application, technical support, and effect transformation by taking stock and sharing annual innovative mobile marketing cases, and provide reference and guidance for brands to find excellent mobile marketing solutions. At the same time, the people, companies, Internet platforms, brand advertisers and mobile marketing products that have made outstanding contributions to the development of the mobile marketing industry will be commended.
After 10 years of development, the TMA Awards has attracted more than 1,000 companies at home and abroad to participate in the awards, covering 80% of China's well-known mobile Internet enterprises, with a total of 5,900+ entries and more than 1,700+ brand advertisers in the industry. In the process of co-development with the industry, the TMA Mobile Marketing Awards has held an annual event in the industry for 10 consecutive years - TMA Mobile Marketing Ceremony, creating a 4C business ecosystem that promotes communication, discovers opportunities, creates connections, and welcomes changes, and builds a professional communication platform for mobile marketers.