**Do you know what problems to be avoided in construction? Let's take a look!
1. Lack of planning and design.
Many enterprises lack planning and design in the construction process, resulting in problems such as chaotic structure, unreasonable layout, and inconsistent page style. Such a ** will not only bring a bad experience to users, but also affect the image and reputation of the enterprise.
Second, the information is updated slowly.
Many companies' ** information is updated slowly, or even not updated for a long time. This kind of ** will make users feel that the company's service is backward and lacks vitality, which in turn affects the trust and loyalty of users. Therefore, enterprises should update the information in a timely manner to maintain the timeliness and freshness.
3. Ignoring search engine optimization.
Many companies ignore search engine optimization (SEO) in the process of construction, resulting in low ranking in search engines and difficult to be discovered and accessed by users. Therefore, enterprises should pay attention to search engine optimization, including keyword optimization, page optimization, internal link optimization, etc., to improve the search ranking and rate.
Fourth, there is a lack of interactivity.
Many enterprises lack interactivity, and users cannot easily communicate and exchange with enterprises. Such a ** can make users feel apathetic and alienated, which in turn affects their loyalty and trust. Therefore, enterprises should strengthen the interactivity, including customer service, message boards, comment areas, etc., to facilitate communication and exchanges between users and enterprises, and improve user satisfaction and loyalty.
5. Security issues.
With the popularization of the Internet, the issue of network security is becoming more and more prominent. Many enterprises have security problems, including hacker attacks, data leaks, etc., which bring great risks to enterprises and users. Therefore, enterprises should pay attention to safety issues when constructing, and take effective security measures and technical means to ensure the safety and stability of the company.
Sixth, the user experience is not good.
The user experience of many enterprises is poor, including slow page loading speed, cumbersome operation process, inappropriate font size, etc., which brings a lot of inconvenience and distress to users. Therefore, enterprises should pay attention to the design and optimization of user experience when building, including the loading speed of the page, the simplicity of the operation process, the adjustability of the font size, etc., to improve the user's experience and satisfaction.
* How to do data analysis.
When we get a site, we usually don't know how to start, in fact, the most important thing to do is the background data analysis, through the background data analysis, we can find out what defects and which part of the existing users are more interested in.
Clause. 1. Analyze the proportion of IP, PV, and UV.
In terms of authenticity, the UV is the real user, and the IP is just an address segment. The first thing to look at is the ratio of UV to IP, UV is greater than IP is normal, but if IP is greater than UV and this data is often like this, it needs to be noted, it is likely to be collected or there is a fake spider visit. The second is to look at the ratio of UV to PV, if the ratio between UV and PV is close to 1:1, then the quality of ** is very poor.
Clause. Second, the proportion of search engines.
In the statistical analysis, there is a column that is search engine, and the proportion of this column can tell us which search engines users come from. Of course, the vast majority of **users**, but half of the users in some industries are from 360 and other search engines, especially the user group is biased towards older users.
Clause. 3. Search keywords**.
Search keywords are statistics on which keywords users search through to enter us**, and then adjust the keyword layout of the home page and inner pages according to the keywords. By searching for keywords, you can dig out a large number of long-tail keyword layouts and delete unnecessary pages, and remove excess traffic can also help you make better content.
Clause. Fourth, the entrance page.
The entrance page refers to a certain page that the user directly enters through other means, including the home page and the inner page. The entry page is mainly entered through search and external links, and the search keyword enters the homepage or searches for a long-tail term to enter the insider, or through external links. The statistics of this data can help us know which pages of ** have ranked and how they ranked, if they rank first but bring very few IPs, then it is likely that the title is set up problematically, not attractive enough to attract users.
Clause. 5. Interviewed pages.
Visited pages refer to which pages are more visited by users. There are two factors that lead to more page visits: one is the homepage recommendation, and the second is the inner page recommendation. If you find that a page is not recommended much in our internal links, but the number of interviews is relatively high, you should consider the role of the title in addition to the guidance of external links, and you can consider recommending this page better.