On November 18th, since the launch of the first event of the "Mongolian Horse Spirit Cup" China Madu Xilin Gol Mongolian Horse Super League West Uzhumuqin Banner, the activities of the White Flag, Xilinhot City, Sunit Right Banner and other places have been launched one after another.
According to the data, from November 18th to 29th, Ximeng Malaysia Super League-related activities**, with a total of 23.47 million views, more than 300,000 likes, and 1 comment20,000, the amount of collection 170,000, ** amount 410 thousand. Among them, the highest number of views of a single ** reached 12 million, and the highest number of likes was 1070,000, the highest number of comments 1015, the highest collection 4474, the highest ** volume 4377. In order to make full use of Ximeng's unique ice and snow resources, vigorously develop ice and snow sports, ice and snow events, and ice and snow activities, promote the quality and upgrading of winter tourism, and promote the release of "cold resources" to release the "heat effect", Ximeng has taken multiple measures to improve the popularity and influence of "Vast Grassland Xilin Gol" winter tourism through early momentum, planning and publicity.
All-round publicity, deeply rooted in the hearts of the people. After the game, timely and comprehensively report the enthusiastic response of the people of all ethnic groups in the Ximeng to the "Ma Chao", produce interview programs for tourists, masses and racers, and report the success of the "Ma Chao" from the perspective of experience and gain. At the same time, organize Tencent, Sina and other hundreds of **, focusing on the specific activities of the "Malaysia Super League" four-level league, increase the number of people at the same time, and extend the duration of hot spots.
Douyin slaughtered the list and dominated the list, realizing that Xilin Gol was popular every week. On November 18th, the "Xilin Gol Ma Super League is coming" city-wide hot list was formed, ranking first on the Douyin hot list, with the highest popularity reaching 53030,000, 1620,000 people at the same time**"Tourists have fun"**Since November 18, a total of 6 hot lists related to "Ma Chao" have been formed, realizing that the Douyin platform has Xilin Gol popularity every week. On November 19, the related ** caused 4 new hot lists in the same city, and Xilin Gol Ma Chao formed a slaughter list on the Douyin same city list, and the total popularity of 5 on the list exceeded 22 million. Among them, 3 hot lists are exclusive hot lists, with the highest popularity of 42020 thousand. "Little Riders Treading Snow and Chasing the Wind"** up to 1.9 million people are watching at the same time, and "Winter is coming"** up to 1 million people are watching at the same time. The 5 hot lists lasted on the list for 7 days, and the duration of the list exceeded the average of the hot lists, forming a dominance over the same city list.
Set off a follow-up boom, and the total number of views exceeded 100 million. Douyin launched This is Xilin Gol Ma Chao is not the Three Kingdoms Ma Chao topic, attracting more than 20 Internet celebrities inside and outside the league to follow up, in addition to the official account of the League Culture and Tourism Bureau, it generated more than 100,000 likes**1, 20,000 to 100,000 likes**2, 10,000 to 20,000 likes**8, and the total number of views of the topic exceeded 20 million. The whole network has reported on the follow-up of Xilin Gol's "Ma Chao", and according to incomplete statistics, the total number of views has exceeded 100 million.
The central media paid extensive attention, and "Ma Chao" spread all over the country. Under the extensive attention of the central media, the "Ma Chao" league has become a beautiful business card of Inner Mongolia. CCTV News Channel broadcast a report on "Inner Mongolia Xilin Gol Mongolian Horse Super League", and the event was widely disseminated through the central government, the people, Xinhua News Agency and many other countries. At the same time, through the analysis of the data of the sampling Douyin platform, the top 7 audience regions are Guangdong, Jiangsu, Shandong, Henan, Zhejiang, Hebei, and Beijing, accounting for 3726%, and non-provinces and cities accounted for 1826%, the highest target group index in Beijing reached 230, and the second in Hebei reached 1205。The influence of the Malaysian Super League has spread across the country to achieve the goal of geographical out-of-the-circle.