As a discount supermarket focusing on low prices, Biyide Supermarket has opened more than 200 stores in Shanghai and Jiangsu, and has developed rapidly. However, the recent sudden announcement of the closure of Biyide has raised questions and concerns. It is understood that the closure of Biyide was not decided overnight, but due to a series of reasons.
First of all, Biyid'sInvestmentsThe model is heavier, and most of the stores are directly operated, which means that you need to pay high rent and full investment. Due to the positioning of Biyide as a small discount store with a small area, in order to attract customers, most of the stores choose to open along the street, which makes the rental cost very high. In addition, the management and operation of directly operated stores also require more investment, which is a high-cost model for low-margin retailers.
Secondly, there are relatively few product categories in Biyide, with only 500 600 SKUs per store, which limits the choice of customers. In the context of diversified consumer needs, it is difficult to meet the needs of consumers with fewer types of goods, which has also become a challenge for Biyide.
In addition, the increasingly fierce competition in the market is also one of the reasons for the closure of Biyide. Competition in the discount store market has intensified over the past few years, with the rise of new retailers such as Hema Outlets hitting traditional discount stores. Low-price competition puts Biyide in a relatively disadvantageous position in the market competition, making it difficult to compete with competitors.
The sudden closure of the Biyide store not only caused trouble to consumers, but also toRetailThere were some impacts.
First of all, the closure of the Biyide store has led to a loss of jobs. There are a total of 158 stores in Shanghai and Kunshan, and if all of them are closed, it will directly lead to a large number of employees losing their jobs. This will have a negative impact not only on the affected individual employees, but also on society as a whole.
Secondly, the closure of Biyide stores will deprive consumers of a convenient shopping option. Discount supermarket offers on ** attract a lot of consumers, and if all the Biyide stores are closed, then consumers will lose a low-price option to buy items, which may affect their shopping experience.
In addition, the closure of the Biyide store is also reflectedRetailThe reality of increasing competition. Both traditional supermarkets and discount stores are facing the pressure of market competition. Not only to deal with the impact of competitors, but also to face changes in consumer shopping habits, ** and other problems. This is important for the wholeRetailIt is a warning that business strategies and business innovations need to be adjusted.
The case of the closure of the Biyide store is once again highlightedRetailWe are facing tremendous changes and challenges. In the present dayEconomydevelopment in the background,RetailIt is necessary not only to adapt to the diversification of consumer needs, but also to face new onesRetailThe rise of the state and the intensification of market competition.
First of all,RetailAttention needs to be paid to the upgrading of consumer experience and services. Consumers have higher and higher requirements for shopping experience, they not only pay attention to the quality of goods, but also pay more attention to the quality of goods, the quality of services and the convenience of shopping. Therefore,RetailIt is necessary to focus on improving the shopping experience and meeting the needs of consumers through innovative service methods.
Secondly,RetailDigital transformation should be strengthened. With the popularization of the Internet and the application of new technologies,RetailWe have entered the digital age. Through digital transformation, it is possible to improveChainEfficiencyOptimize the sales model, improve management efficiency, and then improveRetailcompetitiveness.
In addition,RetailTo be concernedSustainabilitywithEnvironmental protection。In the consumer pairEnvironmental protectionand other social responsibility requirements in the context of the increaseRetailIt needs to be taken aggressivelySustainabilityThe strategy to pushGreen consumptionto reduce the negative impact on the environment.
In short, the case of the closure of the Biyide store givesRetailAlarm bells were sounded, demandedRetailWe continue to strengthen our competitiveness and actively respond to market changes and challenges. Only by continuous innovation and improvement can we be invincible in the fierce market competition.