October and November are the most competitive times for mobile phone manufacturers. On the one hand, this period is the climax of the release of new flagship mobile phones, including Apple's **iPhone, Huawei's Mate series and Xiaomi's digital series, etc., which ushered in the sales peak of the month after their release. On the other hand, the Double 11 e-commerce ** event in November has promoted the sales boom of the entire mobile phone industry. Mobile phone manufacturers strive to make the most of this opportunity and compete to show their strength and excellent product performance. This year's battle is even more striking, with the Huawei Mate60 series coming out at the end of August, Apple's iPhone 15 being released in September, and the Xiaomi Mi 14 being launched in October. So how did they sell in the month of the year?Who are the real winners?Let's find out in the numbers.
According to statistics, the cumulative number of activations in the two months from September 26 to November 26 can be seen in the big picture. According to the data, Apple is still the sales champion, with a total of 1115 activations90,000 units. However, compared to the same period last year, Apple's sales decreased by 9140,000 units, down 8% year-on-year. This shows that although Apple has been complained about by people and believes that it lacks innovation, its sales are still stable and high, ranking first in China. However, it's not hard to see that Apple isn't really the big winner.
Apple products are highly controversial in the market, and word of mouth is sometimes not proportional to sales. Still, that doesn't overshadow Apple's impressive track record in terms of sales. Apple still maintains an absolute presence and loyal user base in the market. Although sales have declined, Apple's high-end positioning and quality assurance have made it still occupy an important position in the market.
Huawei, as the new king of China's mobile phone market, still maintains a strong growth momentum. According to the data, Huawei's activations reached 81360,000 units, ranking second. Compared to the same period last year, this represents an increase of 37220,000 units, an increase of 84% year-on-year. This data shows that Huawei's Mate60 series has become an indisputable dark horse in the market, making Huawei the real winner of this quarter.
Huawei's success is due to its high-performance products, strong technical strength, and accurate insight into user needs. The launch of the Mate60 series has not only sparked a frenzied pursuit among consumers, but also made a huge impact in the market. Huawei's mobile phones have been highly acclaimed, attracting consumers with their outstanding photography capabilities, distinctive design, and powerful processing capabilities. This has also enabled Huawei to gradually catch up with international brands in market share and become a brand that has attracted much attention in the Chinese market.
Xiaomi, which is on the same level as Huawei, also showed a good performance in this sales competition. The data shows that Xiaomi's activations are as high as 79930,000 units, an increase of 47% year-on-year, and 256 more activations compared to the same period last year30,000 units. Xiaomi's strong position in the domestic market is still solid, and it has been loved and favored by users with its excellent cost performance.
Xiaomi has always been known for its technological innovation and cost-effective advantages. The launch of Xiaomi 14 this time not only continues Xiaomi's consistent product strategy, but also achieves good sales results in the market. Although the Xiaomi 14 has been complained about, its excellent performance in terms of performance makes it one of the most cost-effective domestic flagship phones at the moment. With its diversified product line and extensive brand influence, Xiaomi has maintained a good competitive posture in the market.
In addition to the brands mentioned above, Honor also grew during the quarter, while brands such as OPPO, Vivo, IQOO, and Realme showed a downward trend. In addition, OnePlus has grown by more than 100%, but compared to other brands, its market size is relatively small, and although the growth rate is high, the overall contribution is not large.
Overall, although Apple has not achieved an advantage in terms of word of mouth, its sales are still not to be underestimated;Huawei is the real winner with the strong performance of the Mate60 series;Xiaomi, on the other hand, shows strong competitiveness with its image as the king of cost performance. Other brands also have their own performances, but relatively speaking, they have not had much impact on the market.
As the data reveals, there is fierce competition for mobile phone activations this month, with Apple, Huawei, and Xiaomi being the protagonists in this battle. Although Apple still leads in sales with its high-end positioning and loyal user base, it has been surpassed by Huawei's Mate60 series. With its excellent quality and strong technical strength, Huawei has successfully attracted a large number of consumers and become a winner. Xiaomi, on the other hand, has maintained a stable competitive situation in the market with its cost-effective advantage and has become one of the brands that has attracted much attention. In the future, in the increasingly fierce market competition, these mobile phone manufacturers will continue to strive to meet the needs of users and launch more innovative and cost-effective products to compete for the favor of more users. The outcome of market competition is unpredictable, and the only thing that is certain is that with the rapid development of technology, the mobile phone market will still be full of infinite possibilities.