Overlooking the riverside creative town of Hangzhou, the sparkling Baima Lake and the industrial base surrounded by the river reflect each other, painting a beautiful picture of ecology and industry, and humanities and creativity intertwined.
As the seventh batch of provincial-level characteristic towns that will be successfully accepted and named in 2023, Binjiang Creative Town is firmly anchored to the overall goal of building a digital cultural industry highland in the province, deeply integrated into the strategic planning of the Zhijiang Cultural Industry Belt, focusing on the three major fields of digital media, animation and games, and online literature, supporting the development of design services and cultural exhibitions, continuously releasing the potential of cultural elements, stimulating the vitality of cultural subjects, and building a characteristic town that integrates the "integration of production and life" ecology, and the "integration of three suits" for living, working and traveling.
Cultivating the ecology of entrepreneurship and entrepreneurship.
Accelerate energy level transitions.
At present, the application of innovative technologies such as 5G, mobile Internet, and digital information continues to empower the innovation and development of the cultural industry.
Binjiang Creative Town accurately grasps the development trend of the cultural industry, gives full play to the advantages of regional cultural heritage and scientific and technological innovation, deeply cultivates the field of "culture +", and embarks on a development path of "cultural creativity + science and technology" led by culture and empowered by science and technology.
In Binjiang Creative Town, there is the country's first China Internet Writers Village, where 255 Internet writers are the "villagers", and the Writers' Village gathers more than half of the country's online literature "head writers", forming the three main positions of China International Internet Literature Week, China Internet Literature Research Institute, and China Internet Writers Village. It has opened up the first online literature IP roadshow mechanism in China with a new cultural industry chain as the main body, and promoted the transformation of online literature from literary works to cultural products, and now the annual output value of online literature adapted animation accounts for more than 30% of the national market share.
Animation and cultural creativity is another golden signboard of Binjiang Creative Town. Since 2012, the town has undertaken the main venue of the two iconic brand festivals and exhibitions in the cultural fields of the animation festival and the cultural expo, promoting the development of the exhibition economy and helping the China International Animation Festival to become one of the most influential animation professional exhibitions in China, and the Hangzhou Cultural Expo is one of the four major cultural fairs in China.
Focusing on the deep integration of cultural creativity with the Internet, big data, artificial intelligence, etc., the town is dominated by animation and games, digital media, virtual reality, and creative design, and plans a number of projects with traction as the development engine, and initially forms a digital creative industry cluster with leading technology, complete chain and industrial agglomeration, and has won the title of "National Cultural Industry Demonstration Park".
The combination of "cultural creativity + science and technology" not only continues and highlights the historical and cultural heritage, but also adds vitality to economic development and highlights the charm of modern cities. The town actively explores the full-cycle incubation and cultivation mode of the industry, builds 70,000 square meters of state-owned industrial buildings, completes the transformation of 100,000 square meters of industrial plants and 150,000 square meters of village renovation, reserves more than 1,000 acres of contiguous industrial land, and forms the "full spectrum" of industrial space of "incubator + accelerator + industrial park", providing rich space choices for small town enterprises.
The sycamore is full of flowers, and the phoenix comes from it. At present, the town has gathered about 2,000 enterprises, including the digital media sector headed by Wasu Media, the digital entertainment sector led by Dafeng Digital Art, the game and animation sector led by Changtang Network and Joy Entertainment, and the industrial design sector represented by Ruide Design. At the same time, the town has accelerated the construction of NetEase Hangzhou Software Production Base, Yansoul Network, Xuanji Technology and other leading enterprises in the field of digital culture, cultivating and expanding new growth poles.
Painting the cityscape together.
Realize the humanistic leap.
On the shore of White Horse Lake, distant mountains and green water are surrounded by each other.
The beautiful cityscape inspires creativity and gives birth to a leap forward in landscape and culture. Binjiang Creative Town has successively built Baima Lake Park, Guanshan Park, Ruquan Park, Jingshanwu Farming Cultural Park, and Nanbianshan Park, forming the charm of "Three Mountains" and "Two Lakes" Gongwei Landscape and Melting City, successfully creating a national 3A-level scenic spot, and being selected as the "Beautiful River and Lake" in Zhejiang Province, forming a scientific and technological water town and creative valley surrounded by mountains and rivers, and drawing a picture scroll of "three-life integration". The town insists on attracting good talents and gathering good industries with good scenery to achieve immersive innovation and entrepreneurship. Today, the town has gathered high-level innovation platforms such as Zheneng Baima Lake Laboratory, Hangzhou Innovation Research Institute of Beihang University, and Quantum Sensing Building, as well as national innovation platforms such as the National Industrial Design Center, the Digital TV Open Laboratory of the State Administration of Radio, Film and Television, and the National Next Generation Radio and Television Network (NGB).
The village scenery is symbiotic, and the Binjiang Creative Town depicts a new picture of common prosperity and development. The town has completed the upgrading and renovation of the farmhouse SOHO group, promoted the harmonious development of the dual attributes of the farmhouse SOHO industry and life, introduced a number of characteristic manager brands, formed a youth creative community with industry-city integration of landscape and life, and strived to create a highland with a national spirit and a global culture. The town has also carried out special actions to carry out cultural industry parks, and has carried out pairing with Anhui, Chongqing and other places to jointly explore the path of cross-regional industrial coordinated development and accelerate the integrated development of industrial chain and first-class chain.
Nurturing fertile ground for business.
Propulsion momentum jumps.
A good business environment is the sunshine and nourishment of economic development, and this feeling is especially true in Binjiang Creative Town.
The town implements the "No. 1 Reform Project" to optimize and improve the business environment, focuses on strengthening the support of government services, creates a 15-minute government service circle, promotes the reform of integrated services such as "one thing for exhibitions", "one thing for intellectual property rights" and "water and electricity", and strives to provide intimate and companion services for enterprises.
At the same time, Binjiang Creative Town is dedicated to providing value-added services for enterprises and creating a warm, attitude and speed for enterprise growth. The town insists on taking "mountains, rivers, forests and lakes" as the core resources, and puts the industry and the park between the natural mountains and rivers to achieve the resonance of green ecology and business environment at the same frequency. We will continue to polish the corporate service brand of "Create an e-Appointment", build a Bin-Hub warm enterprise station, and integrate services such as industrial chain collaboration, business incubation, and investment and financing docking. It has set up a copyright protection liaison station and a copyright dispute service station in the China Internet Writers' Village, and cooperated with the Hangzhou Internet Court to use blockchain technology to realize the "one-click confirmation of rights" of writers' works online, and was awarded the "National Copyright Demonstration Park (Base)".
If you want to achieve the ultimate service, digital intelligence empowerment is indispensable. Based on the three-dimensional geographic information model visualization system, the town has launched a digital platform, created more than 20 business modules in three application scenarios, generated data through actions, kept abreast of the first-hand information of the town, and combined with the "enterprise e-home" online service system, promoted more matters to be handled on the platform with one click.
The increasingly perfect service has given the enterprise a "reassurance". This year, the Township Party and Mass Service Center was successfully selected as the 2023 Provincial Demonstration Regional Party and Mass Service Center for Two New Organizations, and more than 100 activities to help enterprises were held throughout the year to help enterprises expand their "circle of friends" and make the "soft power" of the business environment a "hard support" for high-quality economic development.
Those who are good at playing seek momentum, and those who are good at strategizing will go far. In the next step, Binjiang Creative Town will further enhance industrialization thinking, increase construction and promotion, promote the interactive integration of digital cultural industry forms such as online literature, online games, and digital art, and strive to build the town into a new model of deep integration of the three states in Binjiang District, a new engine for the development of digital creative industries in the Yangtze River Delta, and a new highland for the deep integration of national culture and technology.