As an emerging business model, payment for knowledge has gradually emerged in the Internet. In this information** age, people's demand for knowledge and skills is getting higher and higher, and knowledge payment is one way to meet this demand. So, how exactly should knowledge payment be developed to achieve results?We can tell you the answer to this point of view below.
First, we must identify the needs. User needs are mainly divided into three categories: rigid demand, soft demand, and pseudo demand. Rigid demand refers to the needs that the target user has to learn, such as vocational skills training, etc.;Soft deficiency refers to the needs of hobbies, such as singing, dancing, musical instruments, etc.;Pseudo-needs are misleading requirements, such as products that are clearly not needed but are said to be needed.
Second, create the right product. If demand is the basis of knowledge payment, only by identifying the demand can we launch the right product;Then the product is the core of knowledge payment, which includes various forms such as courses, services and circles. Only by identifying the needs of users can we launch the right products.
Third, choose the right channel. At present, the communication channels of knowledge payment are mainly divided into live broadcast rooms, short ** and other methods. If you want to promote more effectively, you need to choose the right channel for promotion according to the characteristics of the product and the target user group. It is necessary to pay attention to the diversity of channels, so as to ensure the stability and results of communication.
Fourth, choose the right role. The roles of paid knowledge dissemination include IP teachers themselves, anchors and sales. According to the characteristics of the product and the market demand, choose the appropriate role for promotion. Because some users will have different degrees of trust in the communication role, it is necessary to pay attention to the diversity of roles, which is conducive to increasing the probability of user choice.
Finally, choose the right mode. The paid dissemination mode of knowledge includes the public domain model, the private domain model and the global domain model, etc. For example, the public domain model has become more and more difficult to obtain traffic, and how to realize knowledge payment has become more difficult, which requires users to choose a more suitable mode for operation according to market demand and their own resources. Only by improving the innovation and optimization of the model and constantly adapting to the changes in the market can the knowledge payment go on better.
If you want to solve these problems quickly, you can rely on the reliable knowledge payment platform on the market to achieve the vision of low cost and high efficiency. There are also a lot of knowledge payment platforms now, and here I would like to recommend one platform - Classroom Street. The most attractive thing about the platform is that Classroom Street always takes the needs of users as the core and designs different product functions from the perspective of users. In terms of mode conversion, not long ago, the classroom street has just been comprehensively upgraded, and the division between public and private domains is clearer, which can effectively help users solve the problem of mode selection or mode conversion. In addition, there is a full set of knowledge payment solutions to help you implement the actual operation, so that knowledge monetization is no longer a blank check. Therefore, if you want to get results, you can try a reliable knowledge payment platform to help you easily monetize your knowledge.
In short, if you want to continue to develop, you need to learn and innovate all the time. Don't stick to one approach, you can monetize your knowledge with the help of external platforms. By constantly finding new ways to grow, we can succeed and be sustainable in the knowledge payment market.