Autumn and Winter Check-in Challenge
Your focus is on **, and you will be able to see what the scenery is.
I remember Rodin once said a classic: In life, there is not a lack of beauty, but a lack of eyes to find beauty.
For us Internet practitioners, the same applies to this sentence.
Because your focus is on, you'll be able to see what kind of things. Many people play WeChat every day, so naturally his vision is limited to various WeChat groups. as well as in the circle of friends.
If your focus is on the news, you will naturally be able to find all kinds of first-hand news, and you will naturally know some things.
Of course, many people's concerns are mostly general. Like, I want to make money. That's a very general way to put it.
In fact, when you say this, you are confused in your heart. You don't know how to make money and you don't know several elements of making money on the internet.
Naturally, you can't make money. Just like me, I can find a few projects on the Internet almost every day, and I can write them directly into articles.
Because even if I am browsing any web page, I am paying attention to these things, including looking at some ** platforms, I also like to analyze the profit points in it, and naturally I can find some of the projects in it.
Many people look at all kinds of web pages and platforms on the Internet with the mentality that they are all pastimes. Naturally, the project cannot be found. Regarding project discovery, I have written some methods, taught some people, and few people on the Internet talked about the key word mysteries, and some people have successfully discovered a lot of actionable projects through these methods. However, keyword excavation projects are not necessarily suitable for everyone, so I will talk about the other two types of excavation projects today. One is called experiential play. One is called pan-traffic gameplay.
1.Experiential gameplay.
In fact, every project has something in common, and the best way to discover a project is to experience how others operate it.
Whether it's on the traffic side. Traffic side, monetization side. Conversion side. It's called experiential play. This kind of gameplay, in most cases, comes from advertising, enter from the traffic side of the advertisement, experience it once, and you will have different feelings. When I used to do bidding, the conversion side did very poorly, how bad was it?
Talking to ten people a day, there may not be a deal. The reason is in**?Can't speak?Later, when I reflected on this issue, I came to the conclusion that I couldn't get to the point, and I was always in a hurry to sell the product, and my mentality changed. I became anxious to sell and was at a disadvantage. It's hard to get a deal. Moreover, there is no fixed language that always comes to mind what to say. In the end, I began to pretend to be a customer, consulting peers, consulting more, naturally I also have some experience, and found that they can always grasp the key points: they mainly talk about two points, how good the product is. How good is after-sales. And it's the same for every customer.
It's easy to close. I bought their products back and took them apart to see the difference between me and them. You can also find clues. Put their bidding pages together and analyze them piece by piece. See which sentence can trigger other people's pain points. Let the traffic actively enter the conversion side. Once you are able to place orders stably, your speech skills can also be maximized. Stable profitability. Just lock this set of methods and don't change it easily. This process, summed up, is called project process standardization.
This standardization cannot be easily changed, just like the company's articles of association, this is the skeleton of a project, and if it is adjusted at will, it may have an impact on the entire project. And every step of the change comes at a great cost.
Therefore, the essence of experiential gameplay lies in how to completely copy other people's projects. Then do it yourself and don't make changes.
Because, each of these links is the experience obtained after countless tests, and it is not through their own assumptions that they can decide how to do a certain link, if so, it can only be said that it is more capricious. On the Internet, if you don't have a level, don't innovate. Innovation is to death.
Pan-traffic gameplay.
The meaning of pan-traffic is easy to understand, either the user of precise traffic is pan-traffic. For example, all kinds of entertainment traffic are called pan-traffic. For example, the traffic of major ** platforms is also known as pan-traffic. Let's take an example.
Everyone should have an understanding of various Kuaishou live broadcast rooms. The conversion rate of gifts in the Kuaishou live broadcast room is really not high, I once did a survey, except for those big Internet celebrities, the ratio of gifts in the general Internet celebrity live broadcast room is 300-500:1 ratio. This is very low. But if you sell products, you can greatly improve. Therefore, the number of Internet celebrities who sell products on Kuaishou has gradually increased.
How can we find projects on these pan-traffic platforms?
In fact, it is also simple, the projects of these platforms have one thing in common, that is, what their products look like. For example, if you go to see a certain ** and find that she is painting, you don't have to think about it, she must be selling paintings. If he is fighting the landlord, don't think about it, he must be selling happy beans.
Why are you so sure?Because of his ** attributes, he has product attributes, and in the pan-traffic, he determines the selection of his intended groups. It also determines the projects he does.
From this point of view, it is not difficult to understand.
Moreover, these projects are not deeply hidden, and they are highly recognizable if we look at the Internet.
Summary: Two ways to play, corresponding to different projects, corresponding to different groups of people, the transformation is naturally different. However, finding the right project for you is king.