Science improves the development of human-pet relationships, and science and technology improve the problem of cat hair allergies
In recent years, there has been an increasing number of patients with cat hair allergies. The same feeling as the ** doctor is Mr. Dou from the pet store. Mr. Dou recalled that since the opening of the pet store in 2020, as the business has improved, more and more people have come to seek solutions because of cat hair allergies: "If the symptoms are serious, they will ask if they can foster or sell the cat."
Cat hair allergies have become a problem for pet owners, in fact, it is not difficult to understand. With the development of society and the improvement of people's living standards, the pet industry has also been unprecedentedly developed. Because of its docile, elegant, soft and cute characteristics, cats are deeply loved by urban families. According to the data, as of 2022, the number of pet cats has exceeded 60 million, accounting for more than 60% of different types of pets, ranking first, becoming a well-deserved "meow boss". According to statistics, there is an average of one cat in every 8 households in China, and at the same time, families with cats also show a "multi-cat trend": per family with cats, an average of 24 cats.
The growth of the number of cats not only gives birth to and promotes the vigorous development of the pet economy, but also provides people with companionship and emotional value, but also brings the trouble of "cat hair allergy" to many people. It is reported that 10%-20% of cat owners in China are allergic to cat hair.
The development of the pet market requires more insightful and caring brands
In 2023, the scale of China's pet consumption market will be close to 450 billion, with a compound annual growth rate of 50%. Although the development is considerable, there is still a certain distance from the developed countries in Europe and the United States. With the further development of China's economy and the transformation of social structure, it is foreseeable that the number of pet cats will continue to increase.
The pet industry is growing upward, but the competition in the pet track has gradually declined. It is attributed to the homogenization of products that has emerged after nearly a decade of brutal and disorderly development. In the food and supplies track closely related to pets, pet products have "found another way" and promoted scientific and technological products to consumers' vision. However, pet food-related brands have still been slow to achieve breakthroughs, and they have been caught in the vortex of "comparing ingredients and fighting for nutrition", and the segmented needs of consumers have not yet been fully explored.
At the same time, problems such as cat hair allergies have also really affected the relationship between people and pets. The situation that people and pets cannot coexist harmoniously under one roof restricts people's lives, and also breeds the problem of the surge in the number of stray cats under abandonment, which has brought influence and problems to the society.
In the future, how to go deep into the life of people and pets and help the long-term harmony of the relationship between people and pets is the key to the development of the pet market.
A new way of thinking about the relationship between people and pets
Similar to the comprehensive science and technology of pet products, it is necessary to use scientific thinking and methods to look at and solve the relationship between humans and pets, or to become a solution to the problem of the development of pet food categories. Pet food with additional scientific and technological power is by no means a chaotic phenomenon implied by "technology and ruthlessness", but a new synonym for "safe and effective" with the blessing of science and technology.
Dr. Ma Ningning, an internationally renowned biopharmaceutical engineering expert, founded a pet food brand with "technology genes" based on his own and his team's scientific research background, Dear Buddy (a brand of Dingzhi Biotechnology, trademark number: No. 70023847). He also led the D-Lab Dingban Life Science Research Center, which is composed of top immunology experts, animal vaccine industrialization experts, nutrition experts, pet animal protection experts and more than 50 master's and doctoral teams at home and abroad, and is committed to providing products and services for the health of people and pets with cat hair allergy as the starting point.
It is often said that "cat hair allergy", and strictly speaking, cat hair allergy belongs to the "outlier" among the allergy types. Different from other types of allergies, the allergens of cat hair allergy are not "cat hair", but some small molecule proteins secreted by glands such as salivary glands and sebaceous glands of cats. Among people who are allergic to cat hair, the sensitization rates of Fel D1 and Fel D4 reached 93% and 61%, respectively. With the cat's grooming and other behaviors, the allergens in its saliva will attach to the cat hair and dander, and with the shedding of the cat's hair and dander into the environment, and then attach to clothing, fabrics and other items, after being inhaled by people prone to allergies, stimulate the body's immune system, resulting in allergic reactions.
Cat hair allergy is a "persistent acquisition" problem, that is, there is a threshold for allergic reactions. When the Fel D1 in the environment reaches 8ugg of dust (the level that causes allergies in sensitive people), it will cause people who are not allergic to cat hair allergies. This is also one of the reasons why the number of patients with cat hair allergy has increased in recent years.
Bioengineering + pet food = professional counterpart. Dingban adopts the first domestic research and development, biotechnology method, extracts specific protein Igy from egg yolk, and adds it to cat food through a special process, and achieves anti-allergic effect by feeding cat food to cats.
At present, Dingban's main product for cat hair allergy, "Dingban Qingmin Full Price Cat Food", has completed testing and inspection, and has been tested and tested by China Agricultural University, the Feed Industry Center of the Ministry of Agriculture and Rural Affairs, and the State Key Laboratory of Animal Nutrition. After dozens of consumer trials, it was officially launched to the market.
Mr. Wang, who suddenly started to be allergic after 3 years of having a cat, said that he stayed up late for a long time and worked overtime and his immunity decreased should be the direct cause of cat hair allergies. During the period, I tried to shave, bathe, and isolate the cat, and I also repeatedly accepted anti-allergies**, all of which were painful both physically and mentally: "I really can't bear to toss Erzhuang anymore, what's wrong with hairy children?."But I can't bear to abandon it, and suffer with me, and I may suffer even more if I leave. ”
The process of trying Dingban Qingmin full price cat food was called "a reassuring and effective feeding experience" by Mr. Wang. The rest assured is that Mr. Wang's Erzhuang did not have any adverse reactions, "I love to eat, eat a lot, and I have gained weight";It works because after 21 days of feeding, Mr. Wang's cat hair allergy problem was resolved. "Now I want to pet the cat, I can pet the cat, and I don't have to live separately from Erzhuang anymore!”
The pet track really needs more technology players to enter the game. Insightful, powerful. Of course, the premise may be: people-oriented. Under the concept of people-oriented, more brands use technology to bless and bring a little care and change to the life of pets, so that we can get a glimpse of a better life, a better future for pets and people to coexist and share.
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