Today, Honda China officially announced the establishment of a new wholly-owned company: Honda Motorcycle Sales (Shanghai)** is mainly responsible for the sales of large-displacement motorcycles in China
The candidate for the new company was also announced, the general manager is Jun Ogata, Tail can be regarded as a Chinese expert, served in China for more than 10 years, first in the new continent Honda sales director, the new continent Honda in the country two to the third country conversion, vigorously promote the whole Honda trademark, is the masterpiece in the hands of the tail, although the new continent Honda implementation of the whole Honda trademark has a temporary impact on sales, but it has greatly enhanced the reputation of the new continent Honda. Later, Ogata was promoted to Goyo Honda as general manager, and during Ogatata's tenure as general manager, Goyo Honda's sales increased significantly. Therefore, it is not groundless to say that the tail shape is a Chinese expert.
According to ** reports, in fact, Tail began to be responsible for the management of Honda trade stores as early as the first half of this year, before that, Honda's import car business is a department of Honda China is in charge, and rumors that Honda China will divide the trade car business to the new and five companies in China to expand the network, these two companies in order to earn the monopoly profits of Honda trade cars, are not in a hurry to develop outlets, and even the development of outlets, have their shares in it, which of course makes Honda China very dissatisfied.
As of now, Kawasaki has 30 large trade stores in China, while Honda has only 17, and compared to Kawasaki, Honda's import business in China is clearly a failure. The new company was set up to change that. Recently, in order to destock, Honda Damao Store has dropped more sharply, perhaps it is also a farewell to the past, in the future, there will definitely be more models introduced into the country, and the high monopoly profits of Honda Damao Store in the early days may become history.
How will the two joint ventures survive and develop in the future?Honda's official announcement in China also seems to give the answer, and the mid-row models are still sold by the mid-row stores of the two companies. Under the condition of maintaining the existing products, the channel products will gradually invest in more fun electric two-wheeled vehicle products, but this is a difficult process, after all, the volume, production capacity and cost control of domestic electric two-wheeled vehicle companies are too amazing, Honda's electric two-wheeled vehicle products unless they invest in their new core technology, and they can not be separated from the consumption power of this part of the customer group, so that ordinary consumers in China can pay!Of course, we can't deny that Honda has technical reserves in this area, but in Honda's style, it will only come up with products with a slightly higher technical content than domestic brands, and slowly accompany everyone to play. This is one of the main reasons why Honda has been criticized by the majority of motorcycle friends.
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