As early as the first half of the year, there were rumors in the industry that Huawei's cooperation with Porsche Design expired, and the latter was seeking to co-brand with other brands, and the Honor brand finally got the co-branding qualification. This news was confirmed, and Honor announced yesterday that it had reached a cooperation with Porsche Design, and more classic products will be launched in the future, and the first new cooperative machine is expected to be unveiled in January next year.
Honor officially announced its cooperation with Porsche Design, and a line drawing of the suspected Honor Magic6 Porsche Design Edition immediately circulated on the Internet, with many new elements added to the fuselage. The back of the phone has two streamlined designs from the image deco downwards, inspired by the hood of a sports car, and the side view of the phone has a curved design, inspired by the reduced wind resistance of a sports car.
It is unclear that the image module is inspired by **, such as a square deco inlaid inside a ring, and three sensors arranged in a triangle inside. The Honor Magic6 Porsche design not only maintains the heritage, but also makes some optimizations in terms of recognition, it is estimated that this mobile phone will be used to impact the high-end price of more than 8K, and even sell for more than 10,000 yuan to benchmark the Huawei Mate60 RS Extraordinary Master high-end mobile phone.
However, some industry insiders broke the news that the Honor Magic6 top version will not be suffixed with "Porsche Design", and Honor will have a louder name, and some speculations may be called "Pioneer Edition". Honor stated on the promotional poster that this cooperation with Porsche Design is "born for pioneers", and the best tribute to the classic is to become the next classic.
The design cooperation between Honor and Porsche is not limited to mobile phones, but may also include more terminal products such as tablets and headphones, because Honor sees this cooperation as an opportunity to raise the brand's profile. Looking back at the cooperation between Huawei and Leica and Porsche Design, the first two generations of products focused on raising the tone of the cooperative brands, so that consumers can realize the international popularity of these two brands, so as to enhance their industry status. When the image of consumers is fixed, Huawei takes the initiative to weaken the proportion of cooperative brands, and improves Huawei's image through some operations.
Honor has been independent from Huawei for three years, and in the same year it restarted the flagship production line of the Magic series, with the goal of benchmarking against the Huawei Mate series, and has released three generations of products. Although Honor has done a good job in stacking materials and has a commendable image performance, the reputation and sales of the Magic series are far inferior to those of the Mate series, so Honor urgently needs a breakthrough point, that is, to cooperate with Porsche Design.
Co-branding cannot enhance the competitiveness of the product itself, but it can expand the popularity and let more consumers realize that the brand has met the expectations of the manufacturer. As some industry insiders commented, even if some consumers compare the Honor Magic6 series with the Huawei Mate60 series, whether they win or lose, it is a victory for Glory, because consumers gradually accept that the Magic series can be compared to the Mate series, and the co-branding fee is worth it.
Friends, what do you think of the Honor Magic6 series and Porsche Design's collaboration, do you think it can be compared to the Huawei Mate60 series?