Chery, which cooperated with Huawei, not only did not lose its soul, but also used its soul to create a blockbuster new product.
"Today, here we welcome a world-class, ultra-comfortable, long-endurance, intelligent car based on Chery's 26 years of cutting-edge technology and built with our soul - Xingtu Xingyuan ES is launched. ”
On December 20, at the listing ceremony of Epoch ES, Yin Tongyue, chairman of Chery Group, personally introduced the platform to the platform.
Star Era ES launched five versions this time, priced at 22580,000-33980,000 yuan, about 20,000 yuan lower than the pre-sale price, and more than 20,000 yuan cheaper than its "brother model" - Zhijie S7 jointly developed by Huawei and Chery based on the same platform, demonstrating the sincerity and aggressiveness of Xingtu Automobile.
Yin Tongyue also said, "Chery Nova Era ES, which is listed today, is not only the culmination of the group's technological innovation, system innovation, and user concept innovation, but has reached a new height of Chery and a new height of the industry in terms of driving quality, intelligent networking, and product performance." We hope that after the listing of Epoch ES, it will become a model for new energy, intelligence and high-end of the new brand, help Xingtu build the first luxury brand of China's own brand, and help Chery move towards the world's first-class. ”
Take a closer look at the car of Star Era ES, it does have strong product power, strong competitiveness, and no burden of high-end brands - unlike many new energy high-end brands of independent brands, which have to be set at more than 300,000. The Star Era is not high-profile - it is just a car series under the Xingtu brand.
This continues the "Chery way", and the "science and engineering man" makes a car, which is to use a lower cost and equipped with stronger technology, so that consumers can feel that they have earned money when they buy it.
Star Era, a new brand with a low volume and low tone, may rely on such sincerity to win users first and then establish a brand.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, delivered a speech at the press conference.
Five "world-class".
"We want Xingtu to become Chery's 'BBA', become the 'spire' of Chery Group's brand pyramid, and lead the entire Chery brand pyramid to towering into the sky!”
Yin Tongyue described his expectations for the star journey in this way. And the Star Era is even more favored by thousands of people. The latest achievements on Chery's "Technology Tree" are all empowered.
Gao Xinhua, Executive Deputy General Manager of Chery Automobile and CTO of Chery Automotive Engineering Technology R&D Institute.
The Epoch ES is derived from Chery's high-performance electric platform E0X. The platform took four years to develop and invested tens of billions of dollars.
At the beginning of development, Epoch ES was guided by a world-class product strategy. In the end, Epoch ES labeled itself with five "world-class" labels: world-class "global security", world-class "low energy consumption", world-class "large space", world-class "ultra-comfort", and world-class "true wisdom".
Gao Xinhua, executive deputy general manager of Chery Automobile Co., Ltd., introduced the core features of Epoch ES.
In terms of the so-called world-class "global security", Epoch ES equips users with up to 30 active security functions. In terms of collision safety, the collision safety laboratory developed and built in accordance with the world's highest five-star safety standard has experienced more than 100 collisions and simulated more than 30 typical collision scenarios.
In terms of battery safety, Epoch ES has created the "1+8+1" electrical safety standard with world-class technology, passed the first domestic new energy vehicle electrical safety technology verification system with full excellent results, and won the "NESTA Six-Dimensional Electrical Safety" No. 001 certification of China Automotive Center.
In terms of the so-called world-class low energy consumption, the Star Era ES performs outstandingly. As of now,The 85 models announced by the Ministry of Industry and Information Technology are older than 4Among the 75-meter electric models, the Star Era ES consumes 11 per 100 kilometers7kWh, becoming a new benchmark for low power consumption in the industry. "Not only is the room temperature leading, but also the high and low temperature power consumption and battery life are also leading, and the attenuation rate of high temperature cruising range is better than the industry average of 86%, the attenuation rate of low temperature endurance is better than the industry value of 7%. Gao Xinhua said.
In addition to low energy consumption, the Star Era ES charging is also fast and the mileage is also long. The 800V platform version of the Epoch ES can have a range of 218km in 5 minutes of charging, and achieve 30% to 80% energy replenishment in 15 minutes. In terms of battery life, the MAX+ ultra-long endurance version released this time gives consumers a 905km ultra-long endurance experience for less than 300,000 yuan.
Gao Xinhua also announced that it will comprehensively lay out the construction of the energy system. In 2024, more than 120 brand stations will be built around 28 core cities, and enough supercharging piles will be matched according to digital site selection capabilities. Outside the brand's stations, more than 300 Epoch marketing stores will be equipped with charging facilities. At the same time, Xingtu Star Era will access more than 500,000 public charging piles, covering core urban and rural areas and along highways.
Star Era will build a charging brand station.
In terms of world-class comfort,First of all, the Star Era ES has a lot of basic space: the length of the car is 4945mm, the width of the car is 1978mm, the height of the car is 1467mm, and the wheelbase is 3000mm.
On this basis, the Star Era ES gives a flat floor, a large depth and a 702% of the space is more than the "EFF" of the competition. In terms of visibility, the roof of this model has 2The light transmission area of 1 square meter and the transparent chassis function create a comfortable experience of "six-way transparency" in a large space.
Epoch ES has an oversized island that provides ample storage space.
Star Era ES also has a large island, introducing the "island" design concept, a pair of large cup holders,8L all-season constant temperature armrest box, a heart-warming locker, exceeding expectations. In addition, the car also has 50W wireless super fast charging, three 60W fast charging interfaces, suede large-size beauty mirrors, password glove boxes and other intimate configurations.
The quality of the chassis is closely related to the driving comfort. The gimbal chassis equipped with Epoch ES has four core technologies: cloud dynamic architecture, intelligent control chassis (CIC), intelligent power, and multi-mode perception, creating a world-class driving quality that takes into account comfort and handling.
The chassis of the Star Era ES.
The car adopts the front high-end double wishbone + rear five-link independent suspension design, using a large number of aluminum alloy chassis parts, and the unsprung weight is reduced by 25%, which further improves the comfort of the gimbal chassis. It should be noted thatThe Star Era ES is equipped with IAS intelligent air suspension + CDC electromagnetic damping system as standard, and it is the only model within 300,000 that the whole series is equipped with this system as standard.
The Air Suspension of the Star Era ES brings a lot of driving functions. Gao Xinhua focused on introducing two. One is intelligent preview, "through the lidar 15 meters in advance of the speed bump, the CDC can automatically adjust the resistance, millisecond response, over the speed bump is more comfortable and elegant." "As you know, the general height of the city's road (tooth) is 150 mm, and the height of the car is generally 120 130,Our ES can be assisted by the large screen, and the function can be improved by 50 mm with one key, that is, the ground clearance can be 180 mm, and the sedan can become an SUV in seconds, and it can easily climb the road teeth.
In terms of world-class intelligence, the Lion AI model equipped with Epoch ES is a high-dimensional intelligent interactive brain with full scene, self-learning, and evolution. In particular, the Star Era ES car machine brings the only smart and flexible island in the automotive industry, which is the industry's first new interactive experience.
In terms of intelligent driving, the Epoch ES is equipped with Chery's third-generation NEP intelligent driving, using two NVIDIA Drive Orin chips with a computing power of up to 508 TOPS, and more than 30 high-performance perception hardware, ultimately achieving end-to-end and full-scene coverage. Conventional high-speed piloting and urban piloting will be carried on board. Among them, intelligent parking is particularly outstanding, and valet parking can support a distance of up to 1 km, supporting above-ground and underground cross-layer parking, covering more than 80% of the daily parking scene.
As for the application time, Gao Xinhua said: "In the next 6 months, it will be gradually launched, with high-end functions such as urban navigation and driving, valet parking, etc. ”
Gao Xinhua said in an interview after the press conference that the Tier 1 intelligent driving provider of Star Era ES is Bosch, and its algorithm comes from a new intelligent driving force in China.
I'm never ahead of the curve on any occasion, I would say world-class. Gao Xinhua said in an interview.
Definitely,In terms of technical parameters and experience, the Epoch ES has reached the highest international level, and in the PK of nearly one million pure electric sedans such as Mercedes-Benz EQS and Tesla Model S, Epoch is leading in most projects.
Star Era is still very "Chery".
In recent years, domestic independent brands have become high-end, the core of the play is new energy, especially pure electric, and the posture is open, the expectations are very high, with independent brands, or even independent companies to do, set at more than 300,000 yuan, hoping to achieve high-end in one fell swoop.
The Star Era is currently only a car series under the Xingtu brand. This time, the starting es, ** is only from 22Minimum sale is 580,000 yuan. Overall, Chery's road to a high-end new energy brand is relatively restrained, and it is not completely betting on new energy.
Why did Chery adopt this high-end strategy?
When Gao Xinhua answered the question raised by the "Electric Vehicle Observer", he first proposed that Chery's high-end will not give up fuel vehicles. "We have world-class engine ......In the future, when we do range extension and hybridization, we will also need an engine, so our engine technology will be retained for a long time, which is one of our strengths. He said.
The engine can still be high-end. He made an analogy that although electronic watches are now used, "mechanical watches will always exist, and there must be people in Rolex who wear ......them."The engine we think has a long life expectancy. ”
Secondly, he argues"Tram as long as you have a certain level of heritage. You can do it. It's the same with oil trucks. ”
Gao Xinhua emphasized that the key is to master business capabilities, software capabilities, operating system capabilities, and ecological capabilities, including manufacturing technology, including the world's best ** chain, and so on.
In the interview, Gao Xinhua counted Chery's technology accumulation in Mars architecture, Kunpeng power, Lion intelligent cabin, galaxy ecology and other aspects.
Mr. Yin forced me to set up 300 Yaoguang laboratories, and now there are more than 100. There are 300 Yaoguang laboratories, and everyone is industry-leading in a certain dimension, and my technology iteration is up. This is the foundation and source of my technology, and all cars will get better and better. ”
Jin Yibo, a spokesman for Chery, also answered this question. He said, "Why do everyone use electric cars to make high-end?"Because there are a little more opportunities, change lanes to overtake. ”
As for Chery's choice, he said, "This is the characteristic of Chery Polytechnic men, we have never been high-profile, and then we have gone step by step." ”
He said that for Chery, many people have the impression that it has suddenly come up in the past few years, but in fact, it has accumulated at a certain time. "When we do high-end, we will do it more solidly, and then at a certain point, you will find that Chery suddenly starts to challenge something. ”
In terms of being a high-end brand, Chery still continues the concept of technology Chery and quality Chery, and does not deliberately elevate the brand, but starts with technology and quality.
I am convinced of the product power of this car, including the technical configuration. Gao Xinhua said.
Huang Zhaogen, assistant to the general manager of Chery Automobile and general manager of Xingtu Marketing Center, also said, "Chery Group's technology accumulation over the years, black technology, new technology, and the output results of Yaoguang Laboratory have all been prioritized on this product, so I think quality is the foundation, and quality is the foundation." ”
He said bluntly:The "product power of Epoch ES is ahead of the marketing power." ”
Top three target market segments
The product power comes first, and theoretically it should not sell badly. Huang Zhaogen also set up a flag.
"We hope that this car can be in the 200,000 to 300,000 yuan level of pure electric cars, and in 2024 we will enter the top three in the industry. Huang Zhaogen said.
He revealed,At present, Epoch ES has 20,000 orders in hand。The current goal is to work overtime to ensure delivery by the end of the year.
200,000 to 300,000 yuan pure electric car, and there are several difficult players in it. Huang Zhaogen said.
Indeed, judging from the monthly sales ranking of 20-300,000 pure electric cars, Tesla Model 3 is a long-term hegemon, and BYD Han and Seal are also two heroes. Moreover, the Zhijie S7 jointly built by Huawei and Chery in the later period is also in this range. The upcoming Xiaomi Su7 is also menacing.
In order for Star Era to enter the top three, it needs to challenge the monthly sales of about 10,000 vehicles.
Talking about the brother model of the Star Era ES, the Zhijie S7, Gao Xinhua said that the Zhijie S7 and the Star Era ES have different orientations of people and can be distinguished. "The intellectual world is more sporty, younger, more technological and intelligent. ES is comparatively more comfortable. ”
In the product planning of the Star Era, medium and large sedans are the first breakthrough. Huang Zhaogen said, "The Star Era wants to break through from the first- and second-tier markets, especially the first-tier markets, so we will put the car first, and the capacity of the car in the first-tier market is greater than that of the SUV." He also revealed that the second car SUV of the Star Era, the Star Era ET, will be launched in March.
In terms of channels,By the end of 2023, the number of Star Era stores nationwide will exceed 300. In 2024, there will be more than 460 stores nationwide.
Epoch currently has more than 300 stores.
Next year will be more volume, this year should be the volume **, to next year may not only be the volume **, but also the quality of the volume, more comprehensive volume. There is also a volume not only in China, but also abroad. Jin Yibo said about the current market situation.
He said that for Chery, it is in line with the goal of 2023The goal for 2024 will be to "continue to accelerate beyond this year's growth rate in the industry." ”
Among them, new energy vehicles will have a more important position in Chery's product lineup. Gao Xinhua said, "The day before yesterday was the pre-sale of ICAR03, today is the listing of Star Era ES, and soon our Fengyun A8 will be listed, a series of products, it should be said."In an overwhelming position, Chery is about to launch a general offensive against new energy
In his speech at the press conference, Yin Tongyue also said"This month, Chery Group has begun to rise sharply in terms of new energy sales, and we are really welcome. ”