"Accompany the photo for 50 yuan an hour, aesthetic **, need to bear the ticket fee, free guide ......"Recently, escort photography has set off a boom on major social platforms, dozens to a hundred or so, which seems to be cost-effective and is favored by young people. However, ideas and results are often very different. Many photographers' rhetoric is completely different from the final result, the customer experience is poor, and even disputes arise. How to standardize "planting grass" into a business?
*Ranging from a few tens of dollars to a hundred dollars.
"Escort" photographers are on the rise of online platforms.
Accompanying photography can be understood as a "combination of accompaniment and shooting", which not only meets people's needs for playing and accompanying during travel, but also provides a choice for those who want to shoot well.
Yesterday (8th), the reporter searched for "escort" as the keyword on social platforms and found that most of the students or photography enthusiasts who posted escort information, ranging from dozens of yuan to 100 yuan, and "low threshold of parity" became the label of escort.
Accompanying posts on social platforms (screenshots).
Ms. Zhao, a new ** practitioner in Beijing, usually likes photography, and has experienced both appointment and accompaniment, and she feels that it is easier to "step on the pit" than to make an appointment. Ms. Zhao said that after going to the scene to shoot, she found that it was completely different from what she had planned when she made the appointment. "Escort photography is generally used for hand practice, not formal photography. It is easy to have disputes when accompanying the shooting, and the dissatisfaction of the final ** is definitely the main problem. ”
Ms. Yang from Beijing, who had been a contracted photographer on a formal platform for more than 10 years before engaging in family photography, told reporters that she would communicate with customers in detail about possible issues before shooting. Customers come to inquire, if they are interested, they must pay a 20% deposit first, and they will reserve the schedule after payment, and watch the negatives on the scene after shooting, and pay the balance on the same day if they are satisfied.
Ms. Yang said that her peers have encountered the behavior of being "hung up" by customers, that is, the customers are not satisfied with the negatives, and then put the photographer on the platform and let netizens judge them. Because this is a private appointment, there is no place to defend rights, so customers may be "hanging" if they are not satisfied.
Ms. Yang admits that the reason why she switched to family photography is that she thinks the current photography environment has "changed its taste". "Back then, my ** was 2,000 yuan for half a day of shooting, and 20 to 30 photos were retouched, but now there are often netizens who post ** that they spent 150 yuan or 300 yuan to shoot. This market has become something you don't want to do. ”
However, it is undeniable that escorts have a weakly social nature, creating more possibilities for strangers to connect with each other, and there are more and more dense attractions in big cities to shoot while having fun;Secondly, there are also more trendy people with personalized expressions gathered in big cities, who are willing to pay for trend photos.
At present, most of the escort market is operated by individuals, with the help of the traffic of social platforms to make appointments, and the way to pay the deposit in advance is more dependent on the trust and consciousness between photographers and customers.
Expert: There are hidden social risks associated with escort photography.
The platform has the obligation to maintain security and order.
Since the escort is a two-way choice verbally, there is no paper contract in black and white after completing each other's intention to shoot. So, is there a contractual binding between the parties?
Huang Yinxu, deputy secretary-general of the Beijing Digital Economy and Digital Governance Rule of Law Research Association, said that even oral agreements can be used as a basis for future rights protection. "According to the civil law or relevant laws and regulations, oral agreements and chatting on social platforms actually form contracts, so these can be used as the basis for subsequent rights protection. ”
In addition, escort photography is still a relatively private online transaction, and both parties are unknown, whether it is for consumers or photographers. Wu Zhenhua, deputy director of the development department of the China Private Science and Technology Industrialists Association, said that there are hidden social risks in accompanying photography, ranging from propaganda to actual inconsistencies, "pigeon release" and other phenomena, and malicious harassment. "For example, young girls taking pictures in more private and hidden places may lead to vicious criminal cases or other hidden social risks, which need to be paid attention to. ”
Wu Zhenhua suggested that for platforms with a certain degree of influence, registered or contracted photographers can collect corresponding performance bonds, so that the payment platform can be supervised. He said that the platform can charge the corresponding service fee to develop, cooperate and supervise the standardized business module of the platform to maintain the fairness and rationality of business behavior. If the platform wants to be, it has the space and possibility to be regulated.
In response to the safety problems exposed by the escort, Huang Yinxu believes that the platform rules themselves also constitute a standard contract, and according to the Civil Code, the platform has the obligation to maintain security and order. "Platforms should identify operators and postings involving advertisements, and take measures to prohibit speeches and stop accounts for operators who violate rules and are untrustworthy, and actively maintain the security and order of the platform. ”
Voice of China WeChat public account).