Our reporters Yu Haixia and Sun Jizheng report from Beijing.
In recent years, China's coffee industry has developed rapidly, the industrial chain and chain have been gradually improved, and the consumer market has developed rapidly, and China has become the fastest growing coffee consumption market in the world.
According to the relevant data of the Ministry of Commerce, from the perspective of both ends of the industrial chain, China's coffee planting area exceeds 1.2 million mu, and the annual output of green coffee beans is about 130,000 tons, with Yunnan accounting for 98% and Hainan accounting for 15%, Sichuan, Fujian and Taiwan account for about 05%, ranking 13th in the world in terms of coffee producing regions. The annual consumption of green coffee beans exceeds 280,000 tons, ranking the seventh largest coffee consumption market in the world. From 2017 to 2022, the deficit in China's coffee import and export volume increased from 0780,000 tons increased to 11930,000 tons, an increase of 1433 times, with an average annual compound growth rate of about 7263%。
Cultivating a new type of consumption
The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to organically combine the implementation of the strategy of expanding domestic demand with the deepening of supply-side structural reformsEnhance the fundamental role of consumption in economic development.
Lin Jian, Deputy Director of the Circulation Industry Promotion Center of the Ministry of Commerce, said at the press conference of the China (Pu'er) International Coffee Expo (hereinafter referred to as the "Coffee Expo"): "The Ministry of Commerce attaches great importance to the work related to promoting consumption, and has made a series of important work arrangements around the development of new consumption and the cultivation of consumption hotspots. The holding of this coffee expo is an important measure to implement the cultivation and development of new consumption. ”
According to reports, the current Pu'er coffee planting area in Yunnan Province is 6790,000 acres, accounting for 48 percent of the province7%, 48 nationally2%；2022 In the 2023 harvesting season, the yield of green beans is 5130,000 tons, accounting for 48 percent of the province6%, 48 nationally2%, it has become one of the main coffee producing areas with the largest planting area, the highest yield and the best quality in China.
As one of the main coffee producing areas with the largest planting area, the highest yield and the best quality in China, in recent years, Pu'er City has continuously increased its support for the development of the coffee industry, and has continuously started from the aspects of business environment, policy support system, multi-scenario business creation, and deepening and expanding cooperation, so as to provide a solid guarantee for the majority of entrepreneurs, investors and entrepreneurs, and provide strong support for the development of the coffee industry.
In terms of optimizing the business environment, Yang Zhongxing, deputy mayor of Pu'er City, said in an interview with a reporter from China Business News that Pu'er City has introduced a series of policy measures to "optimize the business environment and attract investment" with the concept of "development is the first priority, investment promotion is the first priority, and first-class business environment is the first competitiveness", strengthen the guarantee of resource elements, sincerely help enterprises to bail out, and provide all-round services for project attraction, landing construction and sustainable development.
At present, the online availability rate of municipal affairs services has reached 99%, and the time for enterprise start-up has been shortened to 1 working day. We are well aware that 'there is no best business environment, only better', and will continue to create a better business environment to provide a solid guarantee for entrepreneurs, investors and entrepreneurs to invest in Pu'er. Yang Zhongxing said.
In addition to improving the quality and efficiency of services, according to Yang Zhongxing, Pu'er City is also actively improving the policy support system. "We will implement the policy documents that have been introduced, and constantly adjust and improve policies and measures according to the new situation, new requirements and the expectations of entrepreneurs, so as to provide support for the development of the coffee industry. He said.
Promote industrial upgrading
Zhang Ming, director of the Bureau of Commerce of Pu'er City, Yunnan Province, said that in the next step, the Pu'er coffee industry will plan and promote four aspects of work:
The first is to promote the regional public brand of "Pu'er Coffee" out of the circle. Highlight the high-quality resources and characteristic products of Pu'er coffee, promote the construction of Pu'er coffee brand matrix, create a platform for the co-construction and display of coffee "industrial chain, first-class chain and value chain", improve the internationalization level of Pu'er coffee, and promote the co-construction and value dissemination of the regional public brand of "Pu'er coffee".
The second is to broaden the channels of "Pu'er coffee" special products. By holding the coffee expo, it will bring more negotiation opportunities for Pu'er high-quality coffee products and raw material ordering, and find more and better channels.
The third is to expand the investment attraction of "Pu'er coffee" advantageous production areas. By publicizing and promoting the characteristic advantages of the "Pu'er Coffee" production area and products, it highlights the industrial development ideas and policy measures of the production area, attracts the investment attention of brand enterprises and channel providers, and helps the growth and development of the Pu'er coffee industry.
The fourth is to promote the joint construction of the "Pu'er coffee" industrial chain and the development of industrial quality. By strengthening the coordination of the whole coffee industry chain, integrating advantageous resources, and sharing industrial information, we will help the high-quality development of the Pu'er coffee industry.
Editor: Yu Haixia Proofreader: Yan Jingning).