As the largest economy in Southeast Asia, Indonesia ranks seventh in the world in terms of GDP and has a median age of 29At the age of 7, the population structure is high-quality, driving the rapid development of the Indonesian e-commerce market. According to statista analysis,Indonesia's e-commerce market is expected to reach US$1,319 billion in 2023, providing huge business opportunities for sellers.
Data from statista
However, in October, TikTok pressed the pause button in Indonesia, which made many sellers who wanted to enter Indonesia start to wait and see. StillMore than 2 months later, TikTok returned to Indonesia strongly, reached a strategic cooperation with Goto, Indonesia's largest Internet technology company, and mastered the controlling stake of Tokopedia 75, Indonesia's second largest e-commerce platform under GotoInject a shot in the arm for e-commerce people.
According to the agreement, TikTok has pledged to invest more than US$1.5 billion to expand Indonesia's e-commerce market, serving more than 90% of local micro, small and medium-sized businesses, and plans to create millions of new jobs over the next five years. The combination of TikTok and Tokopedia means that there are still new opportunities in the Indonesian e-commerce market in the next five years
This is in line with Easyboss's judgment on Indonesia. EasyBoss has always been optimistic about the development of e-commerce in Indonesia, and has always insisted on putting the expansion of the Indonesian market in the first place and implementing localization in an all-round way. From customer service, product function development to resource docking, it is constantly optimized, aiming to provide high-quality services for local sellers in Indonesia and help sellers seize the five-year development period of Indonesian e-commerce.
1. Go deep into the Indonesian market and practice the localization strategy
Since the first stop of easyboss going to sea in August was confirmed to land in Indonesia, the team immediately conducted a field visit and quickly completed the tripThe docking of Akulaku, Indonesia's leading consumer finance e-commerce platform。In addition, I developed it in consideration of the Indonesian language environmentMulti-language version of the page, collection plug-inand other functions, and perfectInstruction manual for Bahasa Indonesian versionHelp Indonesian users better understand and master how to use the product.
In addition,In order to better serve local sellers in Indonesia, easyboss knows that it is imperative to build a local fulfillment service team.
As a result, the easyboss team has subsequently visited Indonesia several times:
In September,Pan Xuewei, project manager of easyboss, went to Indonesia to visit nearly 20 local sellers and service providers to collect the needs of sellers on the spotFor example, considering that many merchant stores in Indonesia operate online and offline in parallel, the easyboss product department followed up the development in a timely mannerThe [Retail Order] function helps sellers monitor inventory in a timely manner.
At the end of October,It took 2 months to select a number of talents who can provide multilingual professional services for local sellers in Indonesia. On this basis,Wu Hailin went to Indonesia to guide the work of the local fulfillment service team and solve problems such as the establishment of offline service outlets in Indonesia.
In addition, in the in-depth dialogue with Indonesian customers, many sellers hope that EasyBoss can access Tokopedia. After the demand was fed back to the product department, it quickly contacted the platform and officially connected to Tokopedia in November.
At the beginning of December,Miaoshou & EasyBoss CEO Wu Hailin went to Indonesia again for business developmentAt the same time, EasyBoss Indonesia's local fulfillment service team officially launched the service to provide services to Indonesian customers6*10 hours of online consultative service, one-to-one door-to-door service guidance for products under 7 days a week.
At the same time as the implementation of offline services,The EasyBoss team has also maintained continuous online communication with Indonesian sellers and established more than 100 WhatsApp groupsEstablish close contact with nearly 3,000 local Indonesian sellers, follow up the needs of Indonesian sellers in real time, and quickly solve problems.
2. Analyze local demand and deepen the ecological resources of the whole industry
While doing a good job in product functions and services, EasyBoss realizes that perfect industrial ecological resources are very important for every business. Therefore, the vertical local service ecology,It has completed the coverage of mainstream Indonesian e-commerce platforms such as Shopee, Lazada, TikTok, Akulaku, and Tokoepedia.
During this period,EasyBoss has also been connected to Xiyunda, Chuangzhi Cloud Warehouse, Yuancang, Yacang, and Whale Technologyand other brand overseas warehouses to provide Indonesian sellers with more complete resource services.
Currently, EasyBossIt has started the docking development with Indonesian e-commerce ** such as Bukalapak and Bliblito create a more diversified resource network for Indonesian sellers.
3. All-round support to help sellers dig into Indonesia
In the 3 months since landing in Indonesia,EasyBoss has served nearly 3,000 local sellers in Indonesia, and has established in-depth connections with dozens of local platforms and service providersBut this is just one small step for EasyBoss in Indonesia.
Based on the judgment of the development trend of the Indonesian e-commerce marketIn the future, easyboss will increase its investment in the Indonesian market on the basis of the existing foundation and continue to deepen its cultivation. For sellers who are interested in digging into Indonesia, easyboss will accompany them all the way to help efficient operations, and will also provide practical landing suggestions and link resources. Service providers who are interested in entering Indonesia are also welcome to cooperate with EasyBoss for collaborative development and improve the Indonesian e-commerce ecosystem.
The Indonesian market is full of opportunities, and easyboss looks forward to working with you to grasp the growth dividend and create a better future together!