The decline of Chinese football is not only reflected in the performance on the international stage, but also in the value of the domestic market. Recently, the Super League and Migu Sports reached an agreement on the copyright of the next five years, but the amount of this contract, although in line with the value of the Super League in the trough period, is still quite sad. It is reported that Migu Sports will start with 1500 million yuan of **, obtained the broadcasting rights of the Chinese Super League, a total of 7500 million yuan. And this figure is a world of difference compared to the 2 billion yuan spent by Migu Sports in 2020 to buy the copyright of the CBA league in the next five years. This means that next year, the CBA's broadcast fee will be 4 of the Super League44 times, football was completely surpassed by basketball!
Such a result is undoubtedly a blow and warning to the Chinese Super League. As the top league of Chinese football, the Chinese Super League was once regarded as a model and representative of the professionalism of Chinese sports, attracting many fans, stars and sponsors. The broadcast fee of the Chinese Super League has also set an astonishing record. In 2015, the Chinese Super League signed a five-year contract with Sports Olympic Power, with a total value of 8 billion yuan, an average of 1.6 billion yuan per year, which was several times the CBA broadcast fee at that time. The commercial value of the Chinese Super League was once considered to be the first in Asia.
However, with the decline in the quality and level of the Chinese Super League, as well as problems in the implementation of football reforms, the attractiveness and competitiveness of the Chinese Super League have gradually diminished. The number of viewers and viewership of the Chinese Super League has declined significantly. Sponsors and investors in the Chinese Super League have also begun to withdraw or reduce their investment. The teams in the Chinese Super League are also facing financial difficulties and debt crises. The players of the Chinese Super League have also lost a lot of outstanding talents. The management and operation of the Chinese Super League has also been questioned and criticized by the outside world. The commercial value of the Chinese Super League has also shrunk significantly.
At the same time, the CBA league is showing an upward trend. The quality and level of the CBA league have improved significantly. The number of viewers and viewership of the CBA league has maintained a steady growth. Sponsors and investors of the CBA league have also joined or increased their investment. The teams in the CBA league also have more financial autonomy and operational freedom. The players in the CBA league have also emerged a lot of new stars and stars. The management and operation of the CBA league is also at the forefront of China's sports professionalization. The commercial value of the CBA league has also continued to create new heights.
The comparison between the Chinese Super League and the CBA League reflects the current situation and problems of Chinese football and basketball. Football and basketball are both popular sports of the Chinese, and both have a broad mass base and social influence. However, the development of football and basketball has been polarized. Football is in a slump and predicament, but basketball is surpassing football in an all-round way through stable operations. This gap is not only economic, but also cultural, but also psychological. Which is the number one sport in China?I am afraid that there is no longer a definite answer to this question. (Lao Qiu Super League Ball Review).