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Mr. Luo Jiangchun, founder and CEO of Glance Technology, delivered a speech entitled "AI emerges, entertainment ushers in the first decade" at the Jixin AIGC Summit on November 28, and Mr. Luo Jiangchun gave the future direction of AIGC's blessing to the entertainment industry and the direction and basic points of AI startups.
The following article ** in a list of operating treasures, the author at a glance AIGC
At a glance.
The Glance Operator is a one-stop storage management platform launched by Glance Technology, which is tailored for the majority of MCNs and creative teams, and comprehensively upgrades the storage and transmission, collaborative sharing, review and delivery experience of multi-** material assets.
On November 28, the 2023 Jixin AIGC Industry Summit was held in Beijing. With the theme of "Landing", the conference gathered hundreds of AGI and AIGC start-ups and innovators to jointly develop the latest development and future opportunities of AIGC. Mr. Luo Jiangchun, founder and CEO of Glance Technology, was invited to attend and delivered a speech entitled "AI emerges, entertainment ushers in the first decade". 
Luo Jiangchun, Founder & CEO of Glance Technology, Founder & Director of Fengxing.com. He holds a bachelor's degree in mechanical engineering and business administration from Tsinghua University and a master's degree in computer science from Rice University. In 2005, he founded Fengxing.com to create opportunities for China's Internet high-definition industry. Innovate and develop the world's first software and FSP on-demand platform, and promote Fengxing to become the world's leading network** platform. In 2017, he founded Glance Technology, focusing on the field of commercial services, and investing in massive research and implementation in the application of artificial intelligence. In 2018, at the World Internet Conference in Wuzhen**, AIGC machine-generated** content will be realized and become mainstream within 5 years.
Luo Jiangchun pointed out that the subversion of AI technology to content creation and production methods has made entertainment its main place of practice. With the continuous advancement of artificial intelligence technology,AIGC will greatly promote the innovation and change of the entertainment industry, and entertainment will usher in the first decade. Luo Jiangchun thinks,AI startups should not just be tools, but should return to the content itself。Because the competition for tools is too fierce and the uncontrollable factors are too high. But there are no barriers to content, anyone can do it, and anyone has the opportunity to make high-quality hits. Luo Jiangchun also mentioned that 2023 will be a year of ups and downs for the AI industry, and practitioners must have it if they want to cope with this uncertainty and smoothly pass through the industry cycle"Four haves". That is, "there are scenes", "there are data", "there are technologies" and "there are industrial chains". The following is the full text of the speech: Hello everyone, I am Luo Jiangchun. Thank you for inviting me to share with you. From the beginning of the first company Fengxing.com in 05 to now, I have been working in the ** industry for almost 20 years. Many of the students at the scene may have used Fengxing to watch movies before, and I saw that many people raised their hands and owed me a member. In 2017, I founded the second company, which is Glance Technology, with VaaS (Video as a Service) as the core, combining AI with **, trying to use AI to understand **content, do tags and search for **, and provide customers with rich content services around ** full link. The intersection of AI and entertainmentReturning to the topic of the speech, I would like to start with a diagram that is based on the classic diagram of Joe's gang leader. Gang Leader Qiao has been asking "what will happen if humanities and technology are combined"? I changed this "technology" to "AI", and also threw a question to everyone: "What happens when AI and humanities are combined?" ”
This is a topic that our entire content industry can't live without, and it's been with us for decades, during which countless innovative entrepreneurs have launched a series of practices around this topic, but until now, we still don't have a definite answer to this question. The subversion of content creation and production by generative AI technology has made entertainment its main place of practice. Therefore, in order to improve the impact of AIGC on the entertainment industry, we must first sort out the way of content production. The content production method has roughly gone through the evolution route of PGC (2005) - UGC (2015) - RGC (2018) - AIGC (2023). RGC is a concept I proposed at the 2018 World Internet Conference, called Robotic Generated Content (Machine-Generated Content), at that time, the list was already trying to use machines to produce**, which is similar to the current AIGC. However, the essential difference between AIGC and RGC is that it has a large model at the bottom, has deep learning Xi and information processing capabilities, and can quickly generate new and pre-existing data or information, so it will naturally be widely used in industries that require creative creation, such as entertainment. AI startups need to get back to contentBased on so many years of accumulation in the field of **, after the full outbreak of AIGC at the end of last year, the list has also actively carried out landing practice in the entertainment industry, and has accumulated some cases so far, which can be briefly reported to you. 
The first important thing is that in combination with the pain points of the film and television industry, we have launched the AI screenwriter at a glance, and reached cooperation with more than 30 film and television companies to jointly develop film and television long and short drama projects based on AI screenwriters' assisted scripts. For example, we cooperated with Huanque Pictures in "Butterfly Feather Game", and the script creation stage has been completed.
The concept poster of "Butterfly Feather Game" is automatically generated by the AI drawing at a glance, and the second thing is automatically generated by the AI drawing, and the technology cooperates with the animation house and the Xuanyuan Spring and Autumn Cultural Forum to develop the whole chain of cultural and creative IP with the help of AIGC. The project focuses on the 5,000-year-old Chinese culture, jointly creating a series of IPs of the "Digital Chinese Universe", effectively connecting AIGC with board games, mobile games, event peripherals, tourism and cultural creativity, and live e-commerce, building a cooperative innovation system of industry, university, research and application, and further liberating AI cultural and creative productivity. 
The third thing is that we provide IP image customization model services for games, animation, live broadcasts and other enterprises through the AI drawing product at a glance, so as to solve the use needs of IP in various scenarios such as product display, e-commerce live broadcast, marketing posters, etc., so as to improve the efficiency of content creation and amplify the influence of IP. 
Training the Mid-Autumn Festival theme model for the "Year of the Year" IP of Kaiying Network Wall Nine Studio From the above cases, you can also see that we are not only making tools, but more importantly, we are using AI to directly produce contentUse content to realize the real business value of AI。This is also an important recognition for me this year, I don't recommend startups to do C-sideIf you want to do the C-side, you must go back to the content itself, not the tool。Because it is difficult for you to make tools to beat the big factories, but there are no barriers to the content, anyone can do it, and anyone has the opportunity to make high-quality hits. It's all about being able to produce content that meets your needs or meets the needs of your customers. Crossing the trough and ushering in a new life2023 is the first year of the full explosion of AI technology, and it is also a year of ups and downs. From the end of last year to May and June this year, the topic of AI has been very hot, and companies of all sizes are paying attention to it, and there are no less than 100 investment institutions that have communicated with our company. But with the emergence of regulatory issues, the emergence of GPTS, and so on, the popularity of AI has quickly declined. This is a normal phenomenon, and any industry will go through such a curve at the stage of development. The key is whether we have the confidence of our practitioners, and whether we believe that the future development trend of AI can reconstruct all walks of life. I studied AI myself, and I studied artificial intelligence in the Department of Computer Science at Rice University in the United States from 1997 to 2000, so I am convinced of thisAI will definitely change the world in the future。So for us practitioners, what kind of AIGC products can cope with such ups and downs, or what kind of company can hold on to the end and usher in the spring blossoms? I summarized"Four haves".
The first is toThere are scenes。This scene is not made up with AI, but it is real, and having a real scene means that there will be users behind it who are using it in real life. The second is to beThere is data。For example, to do it, you need to have a large number of labeling data and label data to help you continuously optimize and improve your products. Industrial data is a company's most valuable asset. And then there is to beThere is technology。This technology does not necessarily refer to the technology of making the underlying AI model, but you must at least be able to use it to make good applications, good content, and good products with large models. Last but not leastThere is an industrial chainThis is a special requirement for Chinese entrepreneurs. It is difficult to apply without an industrial chain, and once a large manufacturer integrates what you want to do into its industrial chain, it will be a dimensionality reduction blow to the startup, and you have no power to fight back. Why do you think so many things are breaking down so quickly this year? As soon as GPTS comes out or Douyin Kuaishou adds some AI technology to it, many of the things you worked hard to do are easily erased. The root cause lies in these "four haves". The ** era of entertainment is comingAfter talking about the development of the AI industry, I will finally return to the entertainment industry. There is no doubt that the development of AI technology will bring great changes to the entertainment industry, and from this year to 2032, we believe that it should be the first decade of the entertainment industry. Why? 
Because AIGC naturally has the advantage of producing ideas efficiently, it can effectively promote the continuous expansion of the boundaries of films, games and other fields, and provide the most valuable tools for creativity and artistic expression. At the same timeThe advent of AIGC enables small creative teams and individuals to create high-quality work with a lower barrier to entry, thus bringing diversity and vitality to the entire industry. When more young and excellent creators make good use of AI tools, they will definitely make more high-quality content. Although many people think that the content that AI is doing is not very good, it cannot stand the generation of 1 billion pieces of data every day. So don't ignore it, where you can't see it, AI is growing at an exponential rate. As long as everyone actively embraces AI and makes good use of AI, the first decade of the entertainment industry will come. Reinventing industries with AIRecently, we released the "AI Reshaping Plan for 100 People and 100 Industries at a Glance". This is a new monetization partnership program for AI creators based on customer needs and future business plans.
We hope that with the blessing of AIGC tools and platforms, we will cooperate to sign 100 pioneer creators with AI creation capabilities, undertake at least 1,000 AI content needs from all walks of life, and achieve such a small goal of 10,000 yuan of additional income per person per month. As a basic start-up company, we hope that in this way, we can realize the implementation of AI in all walks of life, not only entertainment, but also medical care, finance, automobiles, marketing, etc., to rewrite some inherent traditional operation methods and rules of the original industry, and finally realize the AI reshaping plan of 100 people and 100 industries. The last word, I would like to encourage you:"Everyone who understands AI has the right to reshape the industry. ”Thank you!