On December 31, 2023, a New Year's Eve event with the theme of "Dragon Travel, New Year Prayer" will be held in Taiyuan Street Pedestrian Street, with naked-eye 3D and AR check-in technology to help Taiyuan Street check in and out of the circle, Internet celebrity singers to help, "throwing colorful heads" + flying "wish balloons" to experience an immersive New Year's Eve carnival, create a vibrant, fashionable and trendy characteristic block atmosphere, further expand the popularity and influence of Shenyang Taiyuan Street business district, and enhance the brand effect of Shenyang's commercial culture.
This activity is a sub-activity of "Checking in and Enjoying the Mood of Peace" in Heping District, linking up with major shopping malls in Taiyuan Street business district to create 9 consumption scenes, setting up check-in points for the Year of the Dragon, launching AR time-based check-in, and mini programs to exchange for consumption vouchers.
The New Year's Eve event with the theme of "Dragon Travel, New Year Blessing" was held at Taiyuan Street Pedestrian Street from 18:30 to 21:30 on December 31. At that time, there will be a Shenyang traffic radio anchor group airborne to the scene, popular anchors Yifan, Xiaolin, Mimi, etc. interacted with the audience on the spot, and more Douyin heavyweight mysterious Internet celebrity guests parachuted into the scene to launch the Guinness World Records challenge, challenging the "online + offline" most people to jump "subject three". Lead the audience to "immerse yourself in the New Year" and experience the Northeast Hi is the real Hi, and the real Hi is only in Taiyuan GAI. The event began with the "Dragon Dance Parade", and interacted with the audience through large shopping malls such as Wanda, Parkson, Impression City, Zhongxing, and Jiuwu Cultural CityThe "Electric Light Dance Performance" is full of science and technology, attracting the audience to stopThe "Eye-Lighting Ceremony" will be attended by guests on stage to participate in the 2023 Cross-2024 Eye-Lighting Ceremony, lighting up the Dragon Yun, and the 2024 New Year's Eve will officially begin;"Throwing color head + 10,000 balloons flying" balloon release ceremony near the main stage of the theme activity site of Taiyuan Street Pedestrian Street South Street, guided by the host, the audience followed the big screen to release the balloons in their hands, 10,000 balloons flew together, let go of good wishes, enjoy the happy mood, lights up the night sky of Taiyuan Street, and the audience celebrated the arrival of the New Year.
During the event, large shopping malls such as ZTE, Wanda, Eurasia Joint Venture, Fashion Underground, Taiyuanli, Parkson, Impression City, Jiuwu Cultural City, Suning Plaza and other large shopping malls will be linked throughout the whole process to carry out a number of ** meetings, New Year's dancing dragon lanterns, "Zhongxing Cup" 2023 Autumn Go Ranking Tournament and other activities, with unprecedented discounts. On January 1, ZTE and Bosideng jointly launched the 2024 New Year's Mood Party, inviting well-known domestic bands to sing, and the lights and bands collided passionately, and at the same time integrated Bosideng's special show to create an immersive ** heart partyFrom 18:00 to 20:00 on the day, the Jiuwu Cultural City will hold the Winter Fairy Tale New Year's Party and the Winter Garden Fair, and will carry out the theme seal activity of the Year of the Dragon from the 30thFrom the 30th to the 1st, Parkson launched the "Golden Dragon Spring Festival Celebration" activity, and a variety of discounts were given away.