As the release date of the Xiaomi car approaches, there are more and more revelations and rumors about the Xiaomi Su7. Although some people accuse these revelations of being just a hype ploy by Xiaomi's self-directed and self-acting, from my personal observations, Xiaomi cars already have enough popularity and influence in the market to attract attention in this way. However, for a pure electric coupe positioned at more than 200,000, there are indeed some challenges and competitive pressures. Zhijie S7, Tesla Model3 and other pure electric cars of the same level are potential competitors, and as an emerging car brand, Xiaomi is facing the problem of how to stand out in the fierce competition, especially considering that pure electric cars generally use SUV type models due to the space occupied by the battery pack, and whether it is reasonable for Xiaomi to choose to launch a sedan model has also become a question.
In response to this problem, I think Xiaomi chose to start with the C-class pure electric coupe, and did not consider the intention of large-scale promotion and sales. Judging from Lei Jun's remarks, he was not only worried that the car would not sell well and no one would buy it, but also worried that the car was too easy to sell and the production capacity could not keep up, causing customers to wait for a long time and be criticized. Therefore, Xiaomi's goal is not to pursue sales, but to make consumers identify with and understand Xiaomi cars, so as to generate a desire to buy. This is a relatively long-term process, and the Xiaomi Su7 is only the first step in exploring the path, and its purpose is to establish the brand image of Xiaomi cars, not for large-scale sales. In order to achieve this goal, Xiaomi will improve the configuration of SU7 to the extreme, and release a ** that exceeds expectations, establishing a "cost-effective" car tonality.
In addition, based on the experience of previous new energy vehicle brands, it is difficult for the first car to achieve large-scale sales success in the market. The car that can really go is often the second model that has been launched after absorbing the lessons of the first car. This is true for well-known brands such as Tesla and NIO. Xiaomi should also follow this rule, and after launching the first car, it will continue to iterate and improve according to market feedback and user needs, and finally launch a more mature and market-oriented model. According to the previous news, Xiaomi plans to launch an SUV model after the pure electric coupe, which is currently the hottest 20-300,000 pure electric SUV market in the Chinese market. For Xiaomi, building a car is a long-term goal, and it can only succeed through continuous iteration and innovation.
As an important part of the Xiaomi ecological chain, Xiaomi Auto has the genes and advantages of the Xiaomi brand and has great development potential. As a technology-oriented company, Xiaomi pays attention to user experience and cost-effective products, which is also one of the important strategies for the development of Xiaomi's automobile brand.
First of all, Xiaomi cars strive to achieve the ultimate in configuration. Xiaomi's products have always been known for their high performance and high configuration, and users of Xiaomi phones and other smart devices have extremely high expectations for the quality and performance of Xiaomi's products. As an extension of the Xiaomi ecological chain, Xiaomi Auto will also inherit this tradition and make great efforts in the configuration of the car, so that consumers can get value-for-money products when buying Xiaomi cars.
Secondly, Xiaomi Auto will continue to promote the concept of "cost performance". Xiaomi's success lies in the fact that it sells high-quality products at a relatively low price, thus attracting a large number of users. The same concept applies to Xiaomi cars. Although Xiaomi Auto will offer high-performance and high-spec products, its ** will still be relatively low, making it affordable for more consumers and willing to buy Xiaomi's car products.
In addition, Xiaomi Auto will continue to focus on user experience and intelligence. As a technology-driven company, Xiaomi will integrate various intelligent technologies and innovations into its cars to improve users' driving experience and convenience. For example, Xiaomi cars may be equipped with Xiaomi's self-developed intelligent voice assistant to realize voice-controlled vehicle functionsIt may also realize intelligent interconnection through in-vehicle systems and other devices in the Xiaomi ecosystem, providing users with a more convenient and intelligent travel experience.
Finally, Xiaomi Auto will continue to uphold the strategy of open cooperation. Xiaomi has always attached great importance to cooperation with other companies, and through cooperation with other enterprises, Xiaomi has been able to quickly expand its range of products and services and achieve faster growth. In the automotive industry, Xiaomi Auto will also uphold this strategy and cooperate with leading merchants, foundries and other automobile companies to jointly promote the development and growth of the Xiaomi Auto brand.
As the first model of Xiaomi Automobile, Xiaomi Su7 has important strategic significance, although its positioning is not high. Its release will lay the foundation for the establishment and development of the Xiaomi car brand. Xiaomi Auto will make efforts in configuration, cost performance, user experience and technological innovation, and continuously improve its competitiveness in the market through continuous iteration and innovation. At the same time, Xiaomi Auto will continue to follow the strategy of open cooperation and work with other companies to promote the development of the entire automotive industry. Although Xiaomi Auto is facing many challenges and competition, I believe that with the influence of the Xiaomi brand and the support of Xiaomi technology, Xiaomi Auto will be able to succeed in the market and become a dark horse in China's auto industry.