Luo Yonghao bombarded the Oriental Selection, the first hot search!Read the beginning and end of the "Little Essay Incident".At the moment when the Internet was turbulent, a storm of remarks ignited by Luo Yonghao swept through the social network**, causing an uproar. Recently, Luo Yonghao pushed the topic to the top of the hot search list with hot words in an article that violently bombarded Dongfang Selection, which attracted widespread attention. In the article, Luo Yonghao ruthlessly commented on the bits and pieces of Dongfang Selection, and his words were intense, as if a hurricane of words was sweeping.
On December 17, on the hot search list on Weibo, Luo Yonghao bombarded the topic of Oriental Selection, attracting the eager attention of hundreds of millions of netizens. It has been a week since the Oriental Selection "Small Essay Incident" first appeared on the hot search on December 11, and hot topics related to it have emerged almost every day.
On the evening of December 16, Dong Yuhui and Yu Minhong appeared in the live broadcast room together, and conducted in-depth communication with the majority of netizens in response to a series of events such as the recent "small composition" turmoil caused by the Oriental selection, the removal of Sun Dongxu as CEO, and the whereabouts of Dong Yuhui.
Immediately afterwards, the rumor number @罗永浩 issued an article pointing out that Dongfang Selection's decision to become a director may be understandable, but Dong Yuhui's contribution in the whole process has not been fairly rewarded and protected. He made it clear that according to the objective law of high concentration in the field of live broadcast e-commerce, Dong Yuhui should get at least half of the income to be considered relatively fair.
Luo Yonghao pointed out in the article that Dongfang Selection may be the most unfair, absurd, and bullying company he has ever seen in the field of live broadcast e-commerce, and it is even unique to some extent. He worries that this unfairness may continue due to Xiao Dong's personality problems. This remark swept like a hurricane, making netizens fall into deep thinking about this contradiction.
Luo Yonghao's remarks set off an uproar, followed by continuous heated discussions among netizens, and attention to this incident came like a tide. Today, let's trace the origins of the "Little Essay Incident" and focus on the important changes that have taken place in recent days.
On December 8, Dongfang Selection launched a three-day "Jilin Tour", however, a top comment under ** became the fuse of the turmoil. The comments revealed the question of "who made the propaganda copy", which detonated the whole incident.
In the comments, the response said that every time a small essay is produced, the anchor is in front of the camera, and there is the collaboration of the copywriting team, the shooting team, and the editing team behind it. This response immediately aroused the dissatisfaction of Dong Yuhui's fans, who believed that Dongfang Selection used "Dong Yuhui's small composition" as a selling point, and his speech was regarded as a "backstab" to the anchor.
Dongfang Panpan, another anchor of Dongfang Selection, and Sun Dongxu, the then CEO, responded in the live broadcast, Sun Dongxu emphasized that the small essay was co-created by Dong Yuhui and the team, accusing fans of their extreme views of being too praising and trampling. Dong Yuhui responded with humor in the live broadcast to appease fans, saying that he "replied" in the comments, and ridiculed that he had "complained" to the leader, and after "intense" communication, he drank several pots of loose baskets (bulk liquor).
However, as the incident fermented, on December 10, Dong Yuhui did not appear in the live broadcast room as planned.
Immediately afterwards, the stock price of Oriental Selection fell by more than 7% on December 11. In Hong Kong, the Hang Seng Index **exceeded 1%, and the cultural media sector **4In 58% of cases, Dongfang Selection turned green many times in the intraday, and finally rose by "0".
On the evening of December 12, Sun Dongxu, then CEO of Oriental Selection, responded to the controversy in the live broadcast, but dropped his mobile phone at the beginning of the live broadcast, which aroused heated discussions among netizens. He said, "Come to a meeting today", casually threw his mobile phone on the table, and made a "pop" sound, and netizens questioned him, "Who are you holding a meeting for?".And expressed strong dissatisfaction with his behavior of smashing the mobile phone.
In a live broadcast on December 12, Sun Dongxu criticized the team, accusing them of having too much emotion at work and inappropriate communication. He especially emphasized that Dong Yuhui suddenly canceled the live broadcast on December 10 due to emotional impact, and made it clear that the company recognized Dong Yuhui's contribution, and the annual salary was not tens of millions as rumored, and apologized to the company's customers. However, Sun Dongxu caused dissatisfaction among netizens in the process of exposing Dong Yuhui's annual salary, and he was criticized for calling consumers "fan circles".
In the early morning of December 13, Dong Yuhui responded to the "small composition incident" on his personal Douyin account. He described in detail the level of participation in the provincial special "small essay" copywriting, emphasizing that some of the copywriting was written directly by him, while others were the result of co-creation after providing ideas. Regarding the "small composition" in Jilin Field, Dong Yuhui said that although there was a difference in the idea at the beginning, the final copywriting satisfied him. In addition, Dong Yuhui emphasized his antipathy to the fan circle culture and explicitly opposed stigmatizing anyone in the name of "fan circle". The response was like a storm of rhetoric that pushed the situation to a new climax.
At noon on December 14, Yu Minhong, the founder of New Oriental, issued a statement through social platforms to respond to the recent "small composition" incident that caused widespread controversy. Yu Minhong spoke out for the first time on this matter, apologized to Dong Yuhui, and pointed out that it was a trivial matter within the company, but it turned into a surging storm due to improper handling.
In **, the behavior he criticized was seriously lacking in professionalism, and also pointed out the huge loopholes in the company's management. Regarding Sun Dongxu's previous response to Dong Yuhui's salary, Yu Minhong said that it was inappropriate and apologized to Dong Yuhui, while criticizing Sun Dongxu's style of acting is not mellow enough.
Although Dong Yuhui was caught in the whirlpool, he received olive branches from many parties. Luo Yonghao expressed his willingness to support Dong Yuhui's entrepreneurship, and e-commerce giants also tried to contact him. Liu Qiangdong's vice president of human resources went to Shaanxi in person, and it was said that the talks went very smoothly, and Dong Yuhui may join JD.com. Chen Xiangdong, the founder of Gaotu, also spoke highly of Dong Yuhui and said that he would not take the initiative to poach him. Netease Youdao's strategic consultant officially decided to poach Dong Yuhui, and Xiao Yang, the head anchor of the live broadcast, also expressed his admiration for Dong Yuhui in the live broadcast.
However, just when the turmoil was not settled, Dongfang's remarks on the selection of live broadcast anchor Tianquan once again attracted attention. In the live broadcast, he said that netizens had superb imagination, mentioning the set blocking words and the originality of netizens. Tianquan also ridiculed netizens for taking the opportunity to use discount coupons before taking the customs, taking pleasure in bringing down Dongfang Selection. This remark caused fans to frantically shut down, causing the Dongfang Selection live broadcast room to lose 700,000 fans on the evening of the 15th, and finally stopped broadcasting on the 16th.
On December 16, Dongfang Selection issued a document that from now on, the anchor Tianquan will stop live broadcasting for three months and severely criticize the anchor.
Oriental Selection: Sun Dongxu was removed from the position of CEO of Oriental Selection.
On the morning of December 16, the official Douyin top personnel appointment and dismissal notice of Oriental Selection: The board of directors of Oriental Selection decided: Chairman Yu Minhong concurrently served as the CEO of Oriental Selection, and Sun Dongxu was removed from the position of executive director and CEO of Oriental Selection, effective immediately.
Dongfang Selection lost more than 2 million fans within 6 days. On December 15, the stock price fell another 558%。Oriental Selection fell nearly 22% in a single week, and its total market value shrank to 266HK$4.4 billion, evaporating more than HK$7.5 billion in a single week.
Yu Minhong and Dong Yuhui combined for a live broadcast to respond to the concerns of netizens.
On the evening of December 16, Yu Minhong and Dong Yuhui appeared in the live broadcast room at the same time to answer the questions that netizens concerned about in the recent Dongfang Selection "Small Composition" incident.
Yu Minhong, the founder of New Oriental, said during the live broadcast that the dismissal of Sun Dongxu, CEO of Oriental Selection, and Dong Yuhui had nothing to do with each other, because of management negligence. At first, he made remarks on a public platform at will, which violated the rules, and later Dongxu's personality couldn't stand the remarks on the platform, so he ran up to express it, adding fuel to the fire.
Yu Minhong said that this matter has nothing to do with Dong Yuhui, Dong Yuhui has been on vacation, and Xiao Sun also said Yuhui's salary at that time, which is a serious violation of privacy. The "one of the two" in the legend of the outside world, without such a thing, Sun Dongxu is still his brother and will still contribute to the selection of the East.
Yu Minhong said that the fermentation of the whole thing has nothing to do with Yuhui. There is no estrangement or obstacle in communicating with Dong Yuhui, after all, there is still management between him and Dong Yuhui, and more or less the management has its own ideas. If you don't communicate well with Dong Yuhui, you won't be sitting here.
Yu Minhong said that Dong Yuhui has always maintained the development of Dongfang Selection with a peaceful attitude, and what he and Dong Yuhui talk about the most is what the two of them will do for Dongfang Selection in the future.
Dong Yuhui never said that he wanted to leave Dongfang Selection, nor did he say that he wanted any treatment. Yu Minhong said.
Dong Yuhui revealed in the live broadcast that he has recently received many suggestions that care about him, and many people have come to offer advice, but he instinctively declined these suggestions. He emphasized that he preferred to stick to his inner beliefs, calling himself a reader, and firmly believing that the world was not lacking because he was a seller, so he resolutely decided not to take the opportunity to become a streamer with goods, because this was not his original intention.
Yu Minhong and Dong Yuhui joined hands in the live broadcast to respond to the concerns of the majority of netizens, will this turmoil end here?Is there any hope that the rift between Dongfang Selection and Dong Yuhui and his fans will be repaired?All the questions are still waiting for time to be answered, like an unfinished picture, hanging in the balance.