As a leading group in China, Mango Supermedia has a solid content barrier, increased investment in dramas, and a forward-looking layout of short dramas, showing strong market competitiveness.
First of all, the content barrier of Mango Supermedia has not wavered. In the field of variety shows, Mango Supermedia's leading position has been further consolidated. In 2024, the company will continue to launch variety N-generation programs such as "The Sound of Life" and "Singer 2024", while adding new variety shows such as "At least once in life" and "Dancing Crazy Flower". The launch of these variety shows will further consolidate Mango Supermedia's leading position in the field of variety shows.
Secondly, Mango Supermedia has increased its investment in dramas. The company's dual-platform drama list includes 81 films, which are rich in genres, not only the dominant urban emotional genres, but also different themes such as suspense and ancient costumes. The launch of these dramas will provide more viewing options for the audience, and at the same time, it will also bring more market share to Mango Supermedia.
In addition, after Mango Supermedia acquired Golden Eagle**, it expanded its content category. Golden Eagle reserves 12 variety shows and 13 animations, of which the premiere animations include well-known animation IPs such as Pleasant Goat, Super Wings, and Pig Man. The launch of these animations will further enrich the content resources of Mango Supermedia and attract more audience attention.
In terms of the market, all parent platforms are pursuing profits. Platforms such as Youku are also actively seeking breakthroughs. However, Mango Supermedia has never stopped innovating in the form of content. The company has a forward-looking layout of the short drama market, and began to lay out short dramas as early as 2019, and the "Damang Plan" will innovate vertical screen short dramas, interactive dramas, ultra-micro short dramas and other forms. In 2023, it will be transferred to the development of high-quality medium dramas, and most of the projects approved this year will have a single duration of more than 300 minutes. This innovative content form will bring a new viewing experience to the audience, and will also bring more market share and commercial value to Mango Supermedia.
In general, Mango Supermedia, as a leading group in China, has stable content barriers, increased investment in dramas, and forward-looking layout of the short drama market. The company's innovative content and marketing strategy will bring more market share and business value to it. At the same time, we also expect the company to continue to maintain its leading position in the future development and bring more high-quality content and services to the audience.
Note: The data and opinions in this article are provided by the Internet team of Shenwan Media and are for reference only.
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