timing is everything！According to Unity's survey, nearly half of gamers spend at least an hour a day playing mobile games during the holiday season. This is definitely a must-see traffic spike for developers and advertisers. In the past Black Friday and Cyber Monday, the overall budget and monetization performance of the market was obvious**.
If you missed Black Friday and Net One, don't miss Double Day again!How to make smart use of holiday traffic to achieve large-scale customer acquisition and fully tap revenue potential?Unity's offerwall marketing experts share it with youOfferwall Special**Best Practices.
Offerwall Special** is a limited-time offerwall reward** campaign that offers users the opportunity to redeem more in-app currency for the same amount of time and attention.
Special ** is usually provided1.5 - 10 timesStandard offerwall rewards to entice users to engage. These rewards are earned when users complete tasks, such as playing and completing an advertiser's game, or filling out a survey. With campaigns, both developers and advertisers can dramatically increase revenue and acquire high-ARPU users at scale.
With more generous rewards, the Offerwall Special Event attracts more users to complete the missionThe peak traffic during the holiday season can be the icing on the cake and add another boost to the marketing effect. The data shows thatThe Offerwall Special** average cost during the holiday season is the highest of the year.
In addition, the holiday season is also the peak time for shopping, so for the retail industry, the revenue potential is higher than usual.
01 Optimize your advertising strategy with festive theme ideas
In order to effectively motivate users to participate, developers need to take the initiative to show users the strength and value of special rewards. How to use copywriting and visual creativity to attract the attention of players has become the key to influencing the special effect. Here's a selection of campaign optimization strategies for developers and advertisers:
Developers - With the help of in-game promotion, it will be especially ** widely advertised
In-game promotion is a promotional strategy that uses pop-ups to notify and remind users of upcoming special events. The data shows that the use of in-game promotionDramatically increase the number of impressions on your offerwall
The prompted information should be consistent with the theme of the event. Just like the task provided by the advertiser, it should have the theme of the relevant holiday.
Advertisers - Customize holiday themes and copywriting to spark user interest
During the festive season, advertisers need to create a festive atmosphere in their tasks to build momentum for upcoming events. For example, make sure to include "gifts," "prizes," and "holidays" in your messages to catch people's attention.
02 Set a time limit to create a sense of excitement and urgency for a limited-time "rush to buy".
Holiday time is precious, so you need to create a sense of urgency and remind users to hurry up and claim your rewards during special periods.
Developers - Set a time limit to encourage users to act as soon as possible
When using "in-game promotions" or reminding users to attend an event, developers should emphasize the eventTimelinesswithRestrictiveness。In order to avoid information errors, it is also important to clearly indicate the end time of the event.
The in-game promotional pop-up shown below clearly shows the deadline and end time of the special**.
Advertisers - Keep your offerwall looking its best
Regularly changing missions for special** events allows the offerwall to remain competitive and continue to be attractive to users. In addition, different creatives can appeal to different target users, and the offerwall tasks are constantly updated, which can help attract a wider user base for efficient customer acquisition.
Advertisers should also edit their copy during limited-time campaigns to make it clear how time-bound the campaign is.
Finally, when to join a special** event is also a key factor that affects marketing effectiveness. Only by deploying a complete strategy in advance and not fighting unprepared battles can you make the most of the special opportunity of the offerwall festival and maximize growth.
On top of the above, we've put together a list of more best practices for offerwall specials, so you can check them all before you start your campaign to get ready for the festive season
Developers
Boost rewards for higher conversions and boost the user experience.
Use promotional messages to make sure players are aware of the event.
Rethink your user segmentation strategy so that most players can benefit from the best value rewards.
Advertisers
Increase your bids to stay competitive.
Customise your ad creatives for the holiday season.
Re-evaluate your targeting settings to reach more audiences.
Stay competitive with high-frequency, limited-time or exclusive** events.
Present exclusive features in your promotional materials and make sure to include "gifts", "prizes", "holidays", etc.
Display the prize** icon to highlight the benefits and reach a larger audience.