On December 18, the Infant Nutrition Division of Yili Group held the 2024 Customer Conference. At the meeting, Jinlingguan, an infant formula brand under Yili Group, made another breakthrough and launched the first[1] organic full nutrition scientific formula milk powder - Jinlingguan Zhenhu Jingci, opening a new era of "ultra-high-end +" milk powder.
Gifted Organic is fully nutritious and well absorbed
The milk source is the beginning of a can of milk powder, and it is also the "beginning" of milk powder nutrition. The release of the Golden Collar Crown Zhen Jing Ci in the milk source of the 48 ° N** north latitude with Hulunbuir 01%[2] Yili's exclusive pasture fresh organic A2 raw milk [3], the whole process of 4° cold chain transportation, fully retain the active nutrients. Clinical studies have confirmed that compared with ordinary milk, A2 raw milk is more friendly to the baby's gastrointestinal tract and easier to absorb because casein is closer to the structure and digestive characteristics of breast milk.
The new generation of consumers has very high standards of parenting, and when it comes to choosing milk powders, they are particularly focused on quality and functionality. Big brand, high quality, strong formula, high content, they have a higher pursuit in every link. To this end, Jinlingguan Zhen Jingci took the lead in creating an organic whole nutrition scientific formula, adding 20 times the active probiotics [4], with double prebiotics to double the intestinal protection effect;It also contains 5 kinds of organic HMOS breast milk oligosaccharides [5], which bring extraordinary protection to the babyIn addition, it also adds a high amount of lactoferrin [6], organic active protein OPN, and a patented nucleotide combination [7] to improve intestinal protection in an all-round way.
On the one hand, a high amount of DHA and ARA are added to help the baby be extraordinary, and on the other hand, it is also equipped with milk fat globule membrane, milk-derived bird's nest acid, five brain phospholipids and 18 kinds of active brain nutrition groups [8] to provide power for the baby's neurodevelopment.
Dual certification creates a benchmark for scientific research and innovation
In terms of quality, Jinlingguan Zhen Jingci has passed 104 Chinese and 288 EU inspection items double organic certification, from milk source to production, every link has been strictly monitored;From technology to management, we strive for excellence in every aspectFrom the organic pasture to the production plant, every step is to ensure the quality of the product, and 9 strict controls ensure that the whole chain from "pasture to bottle" is organic, achieving the industry quality benchmark.
The fact that Jinlingguan Zhenhu Jingci can pass the international certification system and the recognition of global quality institutions is also inseparable from Jinlingguan's strong formula scientific research capabilities. Since 2003, Yili has taken the lead in initiating independent research on breast milk in China, and in the past 22 years, it has established the first Chinese breast milk research database, presided over the "12th Five-Year Plan" and "14th Five-Year Plan" national projects, created 10 core formula patents, and has 14 overseas patent authorization certifications [9] and 73 Chinese invention patent authorizationsAt the same time, it continues to cooperate strategically with international academic institutions to carry out a number of research in HMO and other frontier fields, and applies the cutting-edge results of breast milk research and Chinese patented formula [10] to Jinlingguan series products. In 2024, Jinlingguan will also usher in a new scientific research strategy upgrade, officially open the "Yili Global Maternal and Child Nutrition Research", and lead the industry to enter a "new era" of systematic simulation of breast milk.
With the leading advantage of Jinlingguan in scientific research, Jinlingguan Zhenhu Jingci has once again injected new momentum into the "ultra-high-end +" milk powder track with extraordinary quality. In the future, Jinlingguan will continue to take scientific research as the core, innovate and deepen various subdivisions, and provide more accurate and scientific nutritional choices for infants and young children.
Notes: 1] The first paragraph refers to the first paragraph of the gold collar crown.
2]0.1% refers to the milk consumption of Jinlingguan products accounting for 0 of the milk consumption of Yili Group1%。
3] A2 raw milk refers to the raw milk in the ingredient list of the product, all of which are A2 type milk sources.
4] 20 times double probiotics: 20x106CFU live probiotics are added per gram of milk powder, and the number of live bacteria in the national food safety standard (GB 10767-2021) is 106CFU per gram - 10765 for 1 section;The second stage is 10766;The 3rd segment is 10767.
5] Organic HMOS: refers to the HMOS of organic oligosaccharides**, and the product contains 5 HMOS nutrients: 3'-sialyllactose, 6'-sialyllactose, 3'-galactosyllactose, 6'-galactosyllactose, and 4'-galactosyllactose.
6] Excellent lactoferrin: 50. per 100g of milk powder0mg lactoferrin, data quoted from the product nutrition facts list.
7] China Invention Patent, Patent No.: ZL2016800138413 Invention Title: Nucleotide composition and its application in food.
8] The 18 active brain trophic groups are phosphatidylserine (PS), phosphatidylcholine (PC), phosphatidylinositol (PI), phosphatidylethanolamine (PE), sphingomyelin (SM), milk fat globule membrane (MFGM), bird's nest acid, DHA, ara, 3'-sialyllactose (6'-SL), choline, taurine, -whey protein, -casein, nucleotides, -linolenic acid, gangliosides (GM).
9] European (10 countries) invention patent, patent number: EP3266310;Australian invention patent, patent number: AU2016228670;New Zealand Invention Patent, Patent No. NZ735399;Indonesia Invention Patent, Patent No.: IDP000069361;Malaysian Invention Patent, Patent No.: MY186145.
10] China patent formula refers to the Chinese invention patent, patent number: ZL2016800138413 Invention Title: Nucleotide composition and its application in food.