Mencius said: "Meng's mother moved three times and lived in the imperial capital. Swim in the mansion and get the people of the world. Cover a taxi and stay there, and it is famous for hundreds of miles. Or if you want to see it in calligraphy, the text of birds and beasts can be written. However, he lived in it, and he did not say a word, and he went to say it later. The sage is brave enough to go, it is better to ask from a hundred miles away. ”
This old saying exhausts the uniqueness of the current film market, as if the film is like Meng's mother's house, attracting many audiences. However, the hot pre-sale of "Twinkle Twinkle Twinkle Star" caused people to surprise and surprise, as Mencius said, it is famous from a hundred miles away. This film is adapted from iQiyi's account-sharing drama, and has achieved extraordinary results in an extraordinary way, comparable to Meng's mother's house, which attracts people from all over the world.
Drama is like life, inadvertently, a change of "electronic snow" has become the pinnacle of the film. As if a counterattack, the ** of Jinan New Century Cinema City kept ringing, and the venue that the audience longed for was sold out instantly, and the snow on the scene attracted a hard vote. Theaters have their own snow spray cans, as if they are in a winter fairy tale, with artificially made snowflakes to present a beautiful picture for the audience. This "Electronic Snow" not only changed the fate of the movie, but also allowed the audience to experience the unique charm of the New Year's Eve.
However, at the same time, there has been some controversy surrounding "Shining Star". Some people questioned whether there was a water injection at the box office and whether it was just a hype. People are worried that the film will be like "The Last Night on Earth", which set off a boom but suffered a waterloo in word-of-mouth. The film's "snow field" has raised a series of doubts, is it a real snow or a fake "gimmick"?While the audience is paying attention to this movie feast, they are also questioning the authenticity.
In this highly competitive market for movies, some theaters even go to the expense of buying snow blowers to create more romantic scenes in order to attract more audiences. However, this practice has also raised some problems, with ticket refunds, complaints, and audience dissatisfaction rising. Film industry observer Liancheng Yibrian pointed out that this may lead to misunderstandings among some viewers, but such misunderstandings may gradually disappear before the film is released.
The film broke through 1The box office result of 800 million, although surprising, is also accompanied by some doubts. Some people think that this may just be a false boom, an overheated hype. Similar to the previous "Later Us", the phenomenon of ticket refunds has attracted attention. However, the film said that this was mainly due to the early pre-sale and the late sign of "Snow Field", which led to some misunderstandings among the audience.
New Year's Eve films have always won with "topics", and "Twinkle Twinkle Twinkle Star" seems to be no exception. However, unlike previous films, this "gimmick" is closer to the needs of the audience, featuring "snow fields", giving the audience a more unique viewing experience. The official of the film said that in order to allow theaters to better give back to the audience, it has taken the initiative to reduce the minimum distribution settlement price, and advocated that theaters across the country should set prices according to the fair market and give back to the audience with reasonable pricing.
In the end, whether the film will repeat the mistakes of "The Last Night on Earth", perhaps only time will tell. Liancheng Yibrittle believes that it is not so much that the two are similar, but that they have their own merits. Twinkle Star attracts attention through a unique marketing approach, and it is more in line with the needs of the audience. Such marketing may be a little inconsiderate at first, but in his view, such a move is to arouse the enthusiasm of the audience and lure the audience back to the cinema. In the highly competitive film market, this may be a necessary tool.
After years of development, the New Year's Eve file has become a highlight of the film market, not only because of the effect of the holiday, but also because of the audience's expectations for the film. The film has more room for box office release during the New Year's Eve period and attracts more potential romance films. And this time, "Twinkle Twinkle Twinkle Star" seems to have occupied a place in this New Year's Eve movie feast with its unique marketing method. Perhaps, the end result is just a day of revelry, but the amazement of this moment is enough.
Dear readers, perhaps in your heart, the movie "Twinkle Twinkle Twinkle Star" has aroused strong interest, or you have your own unique views on the film market during the New Year's Eve schedule. Here, I sincerely invite you to go deep and speak freely.
Maybe you think the "snow field" of the film market is too hyped?Will it have a negative impact on the word-of-mouth of the movie?What do you think of this creative marketing approach?Or have you ever had similar doubts during the presale?
The charm of the film lies in the resonance and thinking of the audience. Do you think that this unique marketing method of New Year's Eve movies brings new ideas to the film industry?Do you look forward to seeing more ideas like this in the future?
Also, what are your thoughts on the film's initiative to lower the minimum release settlement price?Do you think this way of giving back to your audience will have a positive impact in the industry?
Feel free to share your opinions, doubts or expectations in the comments, and we will listen to the voice of the film market together, speak freely, and jointly build a richer film culture discussion.