Recruiting students at the end of the year is an important opportunity for education and training institutions to attract new students for the next year.
First, the goal of the activity.
Attract more students to enrol in courses at vocational education and training institutions. Improve the visibility and brand image of education and training institutions.
Increase the market share of education and training institutions.
2. Event planning.
Theme: New Year, New Learning, Open the Road to Success.
Activity time: The time period from the end of the year to the beginning of next year, choose a time that is suitable for most students and parents.
Location: A school or community activity venue in or around the location of the education and training institution.
Activity content: Course introduction: Introduce in detail the various courses provided by education and training institutions, including subject tutoring, exam preparation, interest training, etc.
Lectures by Famous Teachers: Famous teachers from education and training institutions are invited to give lectures to share learning methods and experiences.
Successful case sharing: Outstanding students and parents of education and training institutions are invited to share their learning experiences and success stories.
Interactive games: Organize some interesting interactive games to increase the interest of the activity and attract the participation of students and parents.
Consultation Desk: Set up a consultation desk to provide detailed course consultation and registration services.
3. Publicity of activities.
Online publicity: make promotional posters and publicity, and publish them to the official, social and educational platforms of education and training institutions.
Use WeChat, Weibo and other platforms to promote the event, and use the smart shopkeeper to provide registration links and ***
Invite old students and parents of education and training institutions to conduct word-of-mouth publicity and share their learning experience and achievements.
Offline publicity: make promotional posters, leaflets and other promotional materials, and distribute them to schools, communities and other dense places.
Publish event information on bulletin boards, electronic screens, and other places in schools and communities.
Teachers and parents are invited to visit the education and training institutions to learn about the curriculum and teaching environment.
Fourth, the implementation of activities.
Prepare in advance: Make sure that the preparation of the event venue and equipment is completed in advance, including setting up the booth, preparing promotional materials, setting up the information desk, etc.
Activity process: Opening ceremony: The person in charge of the education and training institution will deliver a speech to introduce the purpose and significance of the activity.
Course Introduction: Professional teachers will be arranged to introduce the course and show the teaching content and characteristics to students and parents.
Lectures by famous teachers: Lectures by famous teachers will be arranged to share learning methods and experiences.
Success Stories: Invite outstanding students and parents to share their learning experiences and success stories to inspire other students and parents.
Interactive games: Organize interesting interactive games to increase the fun and participation of the event.
Consultation Desk: Set up a consultation desk to provide detailed course consultation and registration services.
Activity evaluation: After the activity, evaluate and summarize the effect of the activity, collect feedback from students and parents, and prepare for the next activity.
5. Follow-up of the activity.
Continue to publicize: Continue to publicize the courses and activities of the education and training institutions through the official, social and educational platforms of the education and training institutions.
Follow-up service: Respond to students' and parents' inquiries and registration needs in a timely manner, and provide personalized learning plans and services.
Student Follow-up Visits: Regular follow-up visits to students and parents to understand their learning and feedback, solve problems and improve services in a timely manner.
The above is a plan for the year-end enrollment activities, I hope it will be helpful to you. If necessary, it can be adjusted and modified according to the actual situation. We wish you a successful admissions event!