Recently, I went to the local BYD Ocean Network 4S store, and learned about the current ** of the seal DM-i car, although it is now approaching the end of the year, but ** is still relatively strong, and the discount at the beginning of the month is not significantly different, it is still 5000 yuan discount + replacement subsidy of 5000 yuan, but the sales staff in the store also feedback, customers who pay a deposit before the end of the month, can also talk, but there is not much room for reduction.
Among the customers who came to see the Seal DM-i, there was a high proportion of young people, and they all chose to learn more about the car because of its appearance. Its appearance size is 4980 1890 1495mm, wheelbase 2900mm, in the medium-sized car is a relatively large car, it is not much compared with the Accord customers, because the current Accord discount is larger, than **, seal DM-i may not be able to retain customers.
In addition to its appearance that can appeal to young people, its cabin atmosphere is also a good feedback from customers. In addition to the entry-level adoption 128-inch touchscreen, the rest of the versions are 156-inch touch screen, all support rotary operation, the intelligent experience brought by the DILINK car machine system is richer, and the playability is still good, which is also a link that young people care about very much.
The Seal DM-i is equipped with leather power seats, automatic air conditioning, touch reading lights, four-zone voice zone recognition, 5G networking, front multi-layer soundproof glass, external discharge, L2 level assisted driving system, etcThe middle and high configurations add functions such as seat heating, ventilation, and electric memory of the driver's seat, and the interior space is relatively spacious, and the seat cushion length is sufficient.
It offers 15L + single motor, 15T + single motor two sets of plug-in hybrid system, 000 acceleration respectively need 82 seconds and 79 seconds, of which 1The fuel consumption of 5L+ single motor is 48l/100km；2023 DM-i 1The 5T 200km flagship model has a NEDC pure electric range of 200km, and the other versions have a NEDC pure electric range of 121kmThe chassis is a front MacPherson + rear five-link independent suspension combination.
According to the feedback of the sales staff, the higher volume is 1The 5L+ single-motor version, compared with its relatively decent performance, customers are actually more concerned about energy consumption, and the medium and high configurations are more popular, including the 2023 DM-i 1The 5L 121km Premium model has higher sales, followed by the 2023 DM-i 15T 121km Prestige.
Take the 2023 DM-i 15L 121km Premium (18.)680,000 yuan) as an example, the full landing price is estimated at 1840,000 yuan, you can also choose a 3-year 0 interest loan plan, with a down payment of 30%;Take the 2023 DM-i 15T 121km Prestige (19..)680,000 yuan) as an example, the full landing price is estimated at 1950,000 yuan, and the car ordered before the year can be reduced by 1,000-2,000 yuan at most.
Conclusion: The transaction rate of Seal DM-i single store is not high, compared with the traditional oil truck of the same level, in the eyes of customers, it is still a bit expensive, and it can only be said that it highlights itself through configuration and energy consumption. For interested friends, focus on the low-end version, it is not recommended to shoot before the end of the month, and wait for the Spring Festival to see ** before the decision.