Rural Brand Research Institute
It is committed to becoming a first-class think tank in the field of China's rural revitalization brand research.
Cultural tourism live broadcast refers to the use of live broadcast platforms to display and introduce the culture, scenery, food, folk customs and other content of tourist destinations through the form of live broadcast. Usually the host or tour guide leads the audience on a virtual tour in real time, showing the local characteristics and charm, interacting with the audience, and allowing the audience to feel the fun of travel and the charm of culture through the screen. The live broadcast of cultural tourism aims to provide viewers with a convenient and vivid tourism experience through Internet technology, and at the same time, it can also promote the development of tourism and promote local culture.
1. How to look at the live broadcast of cultural tourism:
As a new type of cultural communication, cultural tourism live broadcast can provide audiences with more intuitive and vivid cultural experience and tourism information. It allows the audience to understand the culture, customs and tourism resources of different regions in real time through the online platform, and also promotes the development of local tourism. However, it should be noted that cultural tourism live streaming also needs to protect the local culture and environment to avoid excessive commercialization and damage to the local ecological environment. At the same time, the audience also needs to look at the live broadcast content rationally, not blindly follow the trend of consumption, and have their own judgment and choice. In general, cultural tourism live broadcast is a beneficial form of cultural communication, but it is necessary to protect the local culture and environment while promoting the development of tourism. 
2. Prospects for carrying out cultural tourism live broadcasts:With the continuous development and popularization of online live broadcast technology, cultural tourism live broadcast will play an increasingly important role in the field of tourism and cultural communication, and has broad development prospects. It is mainly reflected in the following aspects:1Promote the development of tourism: With the growing demand for tourism, live streaming of cultural tourism can carry out real-time publicity and promotion for tourist destinations, attract more tourists, and promote the development of local tourism. 2.Enhance the effect of cultural communication: The live broadcast of cultural tourism can show the local history and culture, customs and customs in a vivid form, which will help enhance the effect of cultural communication and improve the audience's awareness and understanding of culture. 3.Expand tourism marketing channels: Cultural tourism live streaming provides a new marketing channel for tourism organizations and scenic spots, attracting more potential tourists through live streaming platforms and increasing brand awareness and influence. 4.Enriching the travel experience: The audience can learn about the customs and characteristic culture of different regions in real time through the live broadcast of cultural tourism, providing them with a rich and colorful travel experience. 5.Promote interactive exchanges: The live broadcast of cultural tourism has strong interactivity, and the audience can interact with the host through barrage, comments, etc., which enhances the sense of participation and interest of the live broadcast. 
3. Advantages of developing cultural tourism live broadcast:Cultural tourism live broadcast has many advantages, including:1Lower cost: Compared with traditional offline publicity and promotion methods, the cost of cultural tourism live broadcast is relatively low. All you need is a smartphone or camera and a stable internet connection to stream live without a large investment. 2.Real-time interaction: The live broadcast of cultural tourism can interact with the audience in real time, and the audience can ask questions and leave messages through barrage, comments, etc., and the host can respond in a timely manner, which enhances the interactivity and participation of the live broadcast. 3.Transcending geographical restrictions: Through cultural tourism live broadcasts, local customs, history and culture can be disseminated to all parts of the world, breaking through geographical restrictions and expanding the scope of audiences. 4.Rich and diverse content: Cultural tourism live broadcast can present a rich and diverse content, including history and culture, scenic spots, special food, etc., to meet the diversified needs of the audience. 5.Promote the development of tourism: Through live broadcasting, it can bring ** and publicity to the local tourism industry, attract more tourists to visit, and promote local economic development. 6.Convenient viewing method: The audience can broadcast live anytime and anywhere through mobile phones, computers and other devices, providing a convenient way to watch. 7.Generate realism: The real-time and authenticity of the live broadcast makes it easier for viewers to resonate and emotionally connect, enhancing the appeal of the live stream. 8.Improve brand awareness: For tourism agencies, scenic spots and other related institutions, cultural tourism live broadcast can improve brand awareness and attract more potential customers.
4. How to do a good job in cultural tourism live broadcast:To do a good job in cultural tourism live broadcast, the following aspects need to be considered:1Planning and preparation: Conduct sufficient planning and preparation in advance, including choosing the right topic and location, preparing relevant explanations and introductory content, and ensuring that the live content is engaging and in-depth. 2.Technical equipment: Ensure the stability and high definition of the live broadcast equipment, and ensure that the picture and sound quality are good to provide a better experience. 3.Professional hosts: Choose hosts with rich hosting experience and relevant knowledge, who can introduce cultural and tourism resources vividly and interestingly, and attract audiences. 4.Cooperate with local stakeholders: Cooperate with local authorities or tour guides to obtain more professional information and resources to ensure the authenticity and professionalism of the live broadcast content. 5.Interaction and feedback: Interact with viewers during the live stream, answer their questions, and accept their suggestions and feedback to increase audience engagement. 6.Social promotion: Promote social media before and after the live broadcast to improve the degree and volume of the live broadcast. 7.Respect the local culture and environment: Respect the local culture and environment during the live broadcast to avoid negative impact on the local area. 
5. How to carry out live broadcast of cultural tourism:To start a cultural tourism live broadcast, you can consider the following steps:1Decide on a theme and destination: Choose an attractive theme and destination, such as a historical and cultural city, a natural beauty area, a characteristic folk village, etc. 2.Plan your live content: Design your live content, including introducing the history and culture of the destination, special foods, local customs, etc., to ensure that the content is rich and interesting. 3.Determine the time of live broadcast: Choose the appropriate time for live broadcast, considering the audience's Internet Xi and time zone differences. 4.Prepare your live streaming equipment: Make sure you have a stable internet connection and high-definition camera equipment to ensure the quality of the live broadcast picture and sound. 5.Find a partner: Cooperate with relevant local agencies or tour guides to obtain more professional information and resources to ensure the authenticity and professionalism of the live content. 6.Promotion: Promote on social platforms to attract more viewers to your live broadcast. 7.Livestream: Follow pre-planned content to interact with viewers, answer questions, and share travel experiences. 8.Gather feedback: Gather feedback and suggestions from viewers during the live stream so that you can continuously improve the content and format of the stream. 
6. Who can do a live broadcast of cultural tourism:As long as you have a passion for tourism and culture, and can deliver valuable information and experience to the audience through live broadcast, you can become a practitioner of cultural tourism live broadcast. This includes, but is not limited to:1Professional tour guides: have tour guide qualifications and rich tourism knowledge, and can lead the audience to have an in-depth understanding of local history, culture, customs, etc. 2.Travel Expert: Passionate about traveling, with a wealth of travel experience and insights, and able to share their own travel stories and experiences. 3.Culture lovers: Interested in local traditional culture, folk customs, etc., and able to introduce local traditional culture and characteristics to the audience. 4.Local Expert: Have an in-depth knowledge and research of a region and be able to share professional local knowledge and insights with the audience. 5.Travel bloggers: have a certain influence and fan base on social **, and are good at sharing travel experiences and recommending travel destinations. 
7. The key to doing a good job in cultural tourism live broadcast:The key to cultural tourism live broadcast lies in the coordination and cooperation of key factors such as content, hosting, and experience, so as to ensure the quality and effect of cultural tourism live broadcast. The key to the live broadcast of cultural tourism lies in the following aspects:1Content quality: The quality of the content of the live broadcast is the key to attracting audiences. The live content should be unique, rich and engaging, and allow viewers to experience the authentic travel experience and cultural charm. 2.Host ability: The host is a key role in the live broadcast of cultural tourism, and needs to have good hosting skills, communication skills and professional knowledge, and be able to guide the audience, answer questions, and improve the quality of the live broadcast. 3.Technical support: Stable network connection, high-definition picture quality, good audio effects and other technical support are the basis of cultural tourism live broadcast, which directly affects the audience's best experience. 4.Marketing and promotion: Cultural tourism live broadcast needs to carry out effective marketing and promotion to attract more target audiences and expand the influence and popularity of live broadcast. 5.Interactive experience: Cultural tourism live broadcasts should focus on the audience's interactive experience, and enhance the audience's sense of participation and enhance the attractiveness of the live broadcast through barrage, comment interaction, and other methods. 6.Compliance management: Cultural tourism live broadcasts need to comply with relevant laws and regulations to ensure the compliance and health of content and avoid violations. 
The live broadcast of cultural tourism is of great significance for promoting the development of tourism and promoting cultural exchanges, and also plays an important role in promoting the implementation of rural revitalization, which will help to achieve the vigorous development of the rural economy and the overall progress of rural society.
End —Author: Liangran, CG, village revival practitioner.
The figure comes from the Internet, invaded and deleted.
Editor: Zhongnong Digital Innovation Joint Design Team.
Proofreading by the Rural Brand Research Institute
Rural revitalization, creativity first
Each village has its own storyCarry out exploration and research on the branding of rural areas in China
Promote rural operations and brand IP upgrades
Assist in the implementation of the rural revitalization strategy
If the article is useful, click "Watching".