On December 23, 2023, on this beautiful day, an exciting moment was ushered in - the Bailian Automobile New Energy Collection Store located in Bailian Xijiao Shopping Plaza, Changning District, Shanghai officially opened for business. This brand-new store is a one-stop new energy vehicle service center integrating sales, service and experience, marking a new milestone in Bailian's new energy vehicle market.
After more than a year of renovation and reconstruction by Bailian Group, Bailian Xijiao Shopping Plaza has been renovated with a new look and is a one-stop commercial complex integrating shopping, catering, leisure and entertainment. Bailian Automobile New Energy Collection Store is another transformation project for Bailian Automobile to seize the opportunity and deepen the innovation of the new energy division. The new store is located on the west side of the B2 central square, with an overall area of 819 square meters, introducing seven major brands: Cadillac, SAIC Volkswagen ID, Zhiji Automobile, Feifan Automobile, SAIC MG, SAIC Roewe and Nezha Automobile.
As an industry-leading new energy vehicle collection store, it brings together a variety of new energy hot-selling models from the above 7 brands, including pure electric vehicles, hybrid vehicles and other diversified options to meet the needs of different consumers. Not only that, Bailian Auto also pays attention to the improvement of service quality and customer experience to ensure that every customer who enters the store can enjoy professional, warm and considerate service.
Impressively, the store also has a dedicated coffee area with silent baristas. Adhering to the design concept of youth, efficiency and fashion, Bailian Automobile New Energy Collection Store aims to create a convenient and warm car buying experience for consumers through transparent façade entrance, simple internal space, and new service process, and at the same time make Bailian Automobile's customers better feel the perfect integration of people, cars and life.
At the opening, a number of leaders of Wumao Co., Ltd. and Bailian Automobile, important leaders of 7 cooperative brands and car owners and guests came to the scene to witness this wonderful moment. Many of them have played a pivotal role in the new energy vehicle industry and have made great contributions to the development of the industry. This time, they came here to share the joy with everyone, adding more glory and brilliance to the opening ceremony of the new store.
During the event, Mr. Xu Wei, general manager of Shanghai Materials, delivered an opening speech, saying that Bailian Automobile New Energy Collection Store as a key project of the company's construction marks another solid step in the promotion of the company's new energy format, and it is also a solid step to continuously strengthen the role of the company's automobile format in the group's strategic layout of one core and three pillars. The vigorous development of the company's automobile sales format is inseparable from the long-term trust and support of various brand partners, and it is inseparable from the care and love of customers along the way. Mr. Xu believes that in the future, he will continue to deepen cooperation with the brand, continuously innovate service methods, improve service levels, show "new actions" under the "new atmosphere", and bring better consumption and use experience to the majority of car owners with the service concept of excellence and enjoyment of a better life.
After that, Mr. Xu Gang, deputy general manager of Shanghai Materials Co., Ltd. and general manager of Shanghai Bailian Automobile Service, took the stage to speak, he said that after the establishment of the new energy division of Bailian Automobile, step by step, it has opened up a new road on the road of transformation from dealers to service providers. At the same time, he also expressed his gratitude to the brand partners for their support and trust and the help provided, and thanked everyone for witnessing Bailian Automobile's continuous innovation, exploring new retail, not forgetting the original intention, and forging ahead.
In the next traditional folk program lion dance performance, Mr. Xu Wei, general manager of Shanghai Materials, and Mr. Huang Kai, deputy secretary of the Party Committee of Shanghai Materials, put the spotlight on the lion dance. The gongs and drums were bursting, the two lions danced, and the event scene was full of joy and prosperity, expressing the beautiful vision of opening a good business and working together for a win-win future.
In the jubilant atmosphere, the leaders and guests present have moved to the door of the new store exhibition hall to carry out the ribbon-cutting ceremony for the opening of Bailian Automobile New Energy Collection Store. As a historic ribbon-cutting ceremony, it is not only the opening ceremony of the new store, but also a testimony to the joint efforts and expectations of all participants.
Party building leads to improve quality and efficiency, and strengthens the foundation to promote development. It is worth mentioning that at the end of the event, Ms. Shen Dan, executive deputy general manager of Shanghai Bailian Automobile Service and secretary of the third branch of Bailian Automobile, introduced the background and meaning of the new party building brand - Beidouxing. Subsequently, the leaders and representatives of Bailian gathered together in front of the Beidouxing logo of the party building brand to cast stars on stage and take a group photo, which drew a successful end to the opening event.
As an emerging market segment, the new energy vehicle market is showing a vigorous development trend. With the deepening of the concept of environmental protection and the support of national policies, more and more consumers have begun to pay attention to and buy new energy vehicles. In this context, the emergence of Bailian Automobile's new energy collection store will undoubtedly meet market demand and bring more high-quality choices to consumers. Looking forward to the future, Bailian Automobile New Energy Collection Store will continue to improve service quality and technical level, and provide customers with a more convenient and comfortable car purchase environment and immersive experience. Bailian Automobile is willing to work together with everyone in the coming days to write a more brilliant chapter for the development of China's new energy vehicle market