ApplesAs a worldwide renownedMobile phonesThe brand, which used to excel in the Chinese market, has struggled with declining sales in recent months. At the same time, Chinese brandsMobile phonesThe rise of the company has also earned them an opportunity. According to data from foreign mediaApplesThe market share in the Chinese market fell to 211%, year-on-year **212%。Compare that toXiaomiTake 18The market share of 3% returned to the first place of domestic brandsHuaweiIt also accounts for a 14% share. This change in the situation means not onlyDomestic mobile phonesThe rise of the is also hinted atApplesDifficulties in the Chinese market. In this article, we will**ApplesThe dilemma faced in the Chinese market and the Chinese brandsMobile phonesA situation full of opportunities.
ApplesThe severe decline in sales in the Chinese market is undoubtedly a huge challenge for a brand that has performed well in this market. According to foreign media reports,Apples's market share in China fell to 211%, year-on-year **212%。At the same time,XiaomiRegained the first place of domestic brands, occupying 183% market share,HuaweiIt also accounts for a 14% share. XiaomiIn November, the number of new activations reached 52430,000 units, a year-on-year increase of 441%。This series of data shows that:ApplesThe Chinese market is experiencing severe competitive pressure.
ApplesThe predicament is not surprising. First of all,ApplesThe decline in sales in the Chinese market may be related to its lack of product innovation. iphoneThe launch of the 15 series did not inspire much attention due to the lack of highlights in the series. In contrast,HuaweiMate60 series andXiaomi14 series of products inTechnologyThe innovation aspect is more attractive. XiaomiThe 14 series uses self-developed blackTechnology, localization of key components, the first releaseXiaomiThe surging OS system is equipped with a domestic sensor Light and Shadow Hunter, which has a cross-level benchmarkApplesstrength. These areDomestic mobile phonesAdvantages in technology R&D and innovation.
ApplesThe share of the Chinese market was squeezed and given to Chinese brandsMobile phonesAn opportunity for growth. Domestic mobile phonesManufacturers began to give full play to their own advantages, actively seize market opportunities, and surpass in an all-round wayApplesXiaomiIn November, the number of new machine activations exceedediphone15pro, which marks the first time that a domestic machine has surpassed it in salesApples。This change shows thatDomestic mobile phonesThe strength in the Chinese market cannot be ignored.
Chinese brandMobile phones's rise is not accidental. Over the past few years,Xiaomihas been working onTechnologyR&D and innovation, and constantly launch competitive products. XiaomiThe success of the 14 series is also due to their self-developed blackTechnologyand localized parts. This is not only showingDomestic mobile phonestechnical strength, but also meansDomestic mobile phonesIt is already in place withApplesAbility to compete.
High-end in ChinaMobile phonesThe landscape of the market is changing. In the market of more than 4000 yuanApplesIt is no longer a monopoly, it has been formed".ApplesXiaomiHuawei"A new situation for the top three. This also foreshadowsDomestic mobile phonesSoon to beyondApplesto gain a larger share in the Chinese market.
Domestic mobile phonesThe rise of the company is the result of a combination of factors. First of all,Domestic mobile phonesManufacturers are constantly proceedingTechnologyR&D and innovation, the launch of competitive products, attracted the attention of many consumers. Secondly,Domestic mobile phonesThis is achieved through the use of localized partsCost controland technological innovation, which improves the cost performance of products. Finally, the recognition and support of domestic brands in the Chinese market is also increasing, and people are starting to recognize them moreDomestic mobile phonesquality and performance.
ApplesThe difficulties encountered in the Chinese market have given Chinese brandsMobile phonesOpportunity to rise. Domestic mobile phonesPassedTechnologyInnovation and independent research and development, constantly improve product competitiveness, and steadily surpass international brands. High-end in ChinaMobile phonesThe landscape of the market is changing. Applesis no longer the only hegemon,Domestic mobile phonesCatching up. AlthoughApplesIt is still a well-known global brand, but the Chinese market is no longer an easy territory for them to conquer. Through continuous efforts and innovation,Domestic mobile phonesIt is expected to continue to expand its share in the Chinese market and truly achieve the rightApplesof transcendence. In this regard, both consumers and industry professionals can look forward to itDomestic mobile phonesDevelopment in the future.