The data will not deceive people, so let's take a look at a set of data: On June 9, 2022, Dong Yuhui, as the anchor of the live broadcast room of Douyin Oriental Selection, a bilingual live broadcast with steak with goods, swept all major online platforms overnight, and since then, Oriental Selection has opened a crazy mode under the explosion of Dong Yuhui, and has created a miracle of live broadcast with 2 billion turnover in two months. At that time, Yu Minhong personally went down, and the daily sales were only 5 million.
Since Dong Yuhui became popular, New Oriental has been favored by capital again, and its stock price has soared from more than two yuan to more than 50, soaring nearly 20 times. According to Dongfang Selection's 2023 financial report, from June 1, 2022 to May 31, 2023, Dongfang Selection's annual net revenue was 4.5 billion yuan and net profit was 9700 million yuan, it took only one year from transformation to turn losses into profits. And Dong Yuhui alone accounted for 50% of the annual sales.
Do you still think someone would be stupid enough to kill their own anchor? The position of CEO Yu Minhong can be replaced, and he can even do better than Sun Dongxu, and Dong Yuhui's position can be replaced by any person, but who dares to say that he can do better than Dong Yuhui in the effect of selling goods, based on this alone, the outcome is already doomed. But what you see is only what you want to see.
On December 16, Dongfang Selection announced: Sun Dongxu was removed from the position of executive director and CEO, and the CEO was concurrently served by Chairman Yu Minhong. On December 17, Yu Minhong and Dong Yuhui combined in the live broadcast room.
On the surface, Dongfang Selection's small essay incident is a typical "fight in the nest". Instead of stabilizing the situation, the company's CEO played a "forced palace" war, and finally gradually developed to the point where the big boss came forward to control the field. An executive who has followed Yu Minhong for 16 years, and a leading anchor who generates billions of revenue for the company a year, how would you choose? In fact, no matter how you choose, you only choose half right, because this is just another attempt to "de-Dong Yuhui".
In 2015, Dong Yuhui graduated from Xi'an University of Foreign Chinese. In 2016, he joined Xi'an New Oriental and became the youngest English teaching and research director of New Oriental at that time, and in 2019, he became the youngest person in charge of the English discipline of New Oriental's first senior high school. In 2021, part of New Oriental's business will be transformed into live broadcasts. After many rounds of screening, Dong Yuhui finally became one of the anchors of Dongfang's selection of agricultural products. In June 2022, Dong Yuhui became popular because of a bilingual live broadcast.
This small essay turmoil, originated from a live broadcast of Dongfang Selection's trip to Jilin, Dong Yuhui's dictated a small essay won the house, just when everyone praised his talent, Dongfang Selection suddenly claimed: These wonderful small essays are not all from Dong Yuhui's hands, and Yu Minhong had said before that Dong Yuhui's warm-up essays were written by himself, at this time Dong Yuhui also left a message saying, don't listen to nonsense, I have already sued Mr. Yu. Originally, the incident could have passed by talking and laughing, but I didn't expect that I didn't know what nerves to have, and then I listed a bunch of evidence, once again proving to netizens that many wonderful small essays were made by the team.
At this time, it is the turn of the data to speak, since the small composition incident, the stock price of Dongfang Selection has been rapid, and the market value has evaporated by about HK $7 billion in only 3 trading days. We have made a lot of contributions.
In February this year, there were rumors that Dong Yuhui was about to leave Dongfang Selection, and it was said that the stock price of Dongfang Selection was **64% at that time, and the market value evaporated by more than 50 billion Hong Kong dollars. This is enough to show that Dong Yuhui's personal IP has been deeply bound to Dongfang Selection, and this time, it is at the cost of evaporating HK $7 billion in market value and killing the CEO who has followed Yu Minhong for 16 years. I don't know what price I will pay next time I go to Dong Yuhuihua.