Although this year's Chinese New Year movie is not called a battle of the gods, it is still better than having various movies.
There are romance movies like Twinkle Twinkle Twinkle Star that have succeeded in the theatrical version and have taken the lead in the movie version, as well as comedies like The Annual Meeting Can't Stop and If You Are Honest 3 that makes the audience laugh unstoppably.
In addition, there is a duel between good and evil, full of "Stealth" and "Goldfinger".
It can be said that whatever the audience wants to watch, the new movies released on New Year's Day in 2024 can be satisfied.
At present, the first box office is "Twinkle Twinkle Twinkle Star", which has exceeded 400 million, followed by "Annual Meeting Can't Stop", "Sneaking" and "Goldfinger".
It is worth noting that only Andy Lau contributed two works on Chinese New Year's Eve this year. In "Stealth" he played a robber, and in "Goldfinger" he played another detective. For more than ten years, he has been a positive person and resolutely fights against the best forces.
He deserves to be a movie actor, Andy Lau really did it.
However, I believe many viewers don't know that there is another movie in this year's Chinese New Year schedule, which will be released on December 29.
If we look only at the actual events, it tells about half past four, midnight and afternoon. In this age of stories, not every beginning has a perfect ending. Some loves will fly away at dawn, and some will accompany you for a lifetime to enjoy the best time. If life is as it was when we first met, true love will last forever.
Obviously, this is also a love movie, but why did the box office only reach 2400 yuan on the first day?What if the total audience is only 95?
After reading these two reasons, you know that "Love at Three and a Half" makes people laugh. is not only not as good as "Twinkle Twinkle Twinkle Star", but also outwitted by Andy Lau.
The synopsis of this movie is confusing. It was chosen at a specific point in time, say 3:30, which seems mysterious. In fact, it's just a name, not time at all. Focus.
Before a movie is released, many viewers will decide whether to ** this movie based on the trailer, which is enough to show the importance of the trailer.
However, after watching the trailer "Love at Three and a Half", I didn't understand what he wanted to say.
The trailer shows two female characters fighting each other, a male character fighting several female characters, and a scene where a woman and two men fight in the rain, standing in the rain and another woman sitting in a car not far away.
There are times when there are fights on the yacht, but hugs when asked. The scenery and clothes have changed, and you can feel the generational change in childhood. And just don't let the audience know what kind of story to shoot through the trailer, "Love Three and a Half" has already lost at the starting line.
The last cut to be similar to the trailer was "Rock Solid", but at least the movie promoted the acting and character design on other social platforms, giving the audience a general idea. In addition, Zhang Yimou was shocked 800 times a day because of his acting skills. This can be seen as a reverse Amway audience, you just want to know!
It's a pity that "Love at Three and a Half" didn't put much thought into publicity other than releasing this inexplicable trailer.
Nowadays, it's no wonder that anyone can be an actor. After all, people with money and background can do whatever they want by joining this group.
However, most of these actors have made cameo appearances in film and television dramas, or starred in small online dramas, or have a certain presence in the large online movie market. None of the actors like "Love at Three and a Half" are known by the audience and dare to play them. I can't really find another one in the theatrical version.
After watching the trailer, I can't remember any of the actors' faces. It's as if a group of men and a group of women have come together. The most impressive scene is two boys dancing in black t-shirts, black pants, black sunglasses, and shaved heads. The point is not to see their faces clearly.
I don't know who the male protagonist is, and I don't know who the female protagonist is. None of them recognized it. In the trailer, it is impossible to recognize each other by simply changing their hairstyle and clothes.
I don't know if these actors of this movie were found in **. The gameplay in the trailer looks somewhat exaggerated and ridiculous. When I laugh and cry, I can't tell if I'm crying or laughing.
The screen was filled with the smell of oil, and the actress showed a ** smile.
And this kind of actor with upturned nostrils and sausage mouth can also play the big screen?I feel like I can meet anyone on the street.
The actor's expression of disbelief when he was drenched in the rain also made people feel like they were back in the old idol drama 20 years ago. Isn't this Chu Yuxing, who was also covered in rain and shouted "I hate you"?
Such a movie would not have attracted audiences if it had been placed in the major online markets, let alone theatrical films. No wonder the film did so badly at the box office. It's not even as good as an animated movie, and neither does the audience. They can eat anything.
The importance of trailers and casts can be seen from previous films. For example, the box office of "Your Wedding", which was re-released on New Year's Day, exceeded 700 million. For a low-budget romance film, this is undoubtedly a lot of profit.
The reason why this movie can attract the audience is inseparable from the various atmospheres of the trailer. White moonlight, the painful love that can't be loved, simply breaks the viewer's heart.
Although the film didn't have a good reputation when it was officially released and was very different from the story presented in the trailer, it at least made money at the box office. As you can see, the cut trailer can be used as a trick.
Choosing the right player can also do more with less. Before the New Year, "Goodbye, Li Kele", which performed far more than expected at the box office, received 2400 million at the box office.
Yan Ni and Tan Songyun have very little appeal at the box office, and there are too few elements of family affection and pets, but for Wu Jing, the audience will also pay for this movie.
After watching the movie, it is not difficult to see that Wu Jing's role in the movie is not big. He is only a supporting role, but the film is directly promoted to the leading role. While some may suspect that he is selling dog meat with a sheep's head, at least he misled the audience.
On the other hand, the trailer of "Love at Three and a Half" is not attractive, and even the actors are not recognized. I really don't know that the confidence to dare to compete with Andy Lau and others on New Year's Day this year comes from. It's really not fair to lose so badly!
Would you support such a movie?