Recently, Dongfang's selection of Dong Yuhui has sparked widespread controversy. Whether it is for Yu Minhong, Dongfang Selection or the entire Internet industry, this incident is just the beginning, and the trouble has just begun. Yu Minhong is undoubtedly the biggest loser in this incident, and he lost in front of the times. However, we also need to pay attention to the direction of speech in the Internet age, although sharp words may touch some people, but they are likely to cause more controversy and criticism. In the age of the Internet, the slightest carelessness can lead to a ban, so we should think from a higher perspective, not only focusing on the present, but also thinking deeply. Returning to Dongfang Selection and the incident of Yu Minhong and Dong Yuhui, this is not an accidental phenomenon. In a way, this event was just a combination of time and factor. Although this incident was caused by comments, this is just a normal division of labor in the workplace, and it does not mean that the value can be compared with Dong Yuhui. After all, Dong Yuhui's value lies in his performance on stage, and his talent on stage is one in a hundred. It's everywhere. It's like an obscure screenwriter can only sell hundreds of thousands of scripts, while directors and actors can create hundreds of millions of box office. We have experienced a similar scene in the company before, the CEO is giving a speech on stage, and we are silently tinkering with his PPT offstage. However, this incident made us realize that this is not only a loophole in the management system, but also a test of the influence of big IP. The cognition of following the big IP to create an Internet model is not clear enough. Dongfang Selection still adopts the management style of traditional enterprises, and the hierarchy and incentive mechanism as well as emotional morality play an important role in it. However, how to establish a real Internet model is the more important question. Especially in the big IP model of live streaming, relying on hierarchy and emotional morality to manage the company may be outdated. The Internet model with big IP as the core is the trend of the future. Jack Ma once said that the incentive model is outdated in the Internet era, and there will be no more companies in the next stage, only partners. Many companies have started to learn Xi partnership model, but they have not stuck to it, such as Xiaomi, which changed partners within a few years. For a super IP like Dong Yuhui, Luo Yonghao said that many people are willing to spend 500 million to dig him. However, if they continue to be treated as senior employees and given higher pay and options, it will lead to an imbalance in the company's compensation system and lead to more unfairness. In addition, Dong Yuhui himself will face more jealousy and exclusion. In this case, Yu Minhong could solve the problem by raising Dong Yuhui's salary, but they are still in an employment relationship, rather than a community of destiny for a common cause. If Yu Minhong can't fully awaken and change the status quo, it will only be a matter of time before he loses Dong Yuhui. In the same way, it is important that we need to re-understand the value of human resources in our time.
Dong Yuhui's participation in Dongfang Selection seems to be accidental, but it is inevitable. Although the cause of the incident seems to be just a comment, thinking that all the small essays were written by them, this is just a normal phenomenon of the division of labor in the workplace, and it does not mean that the value is comparable to Dong Yuhui. Because Dong Yuhui's value lies in his performance on stage, and such talents are extremely scarce. We also had a similar experience, watching the CEO stand on the stage to give a speech, and we silently tinkered with his PPT offstage. Dong Yuhui may have been the biggest beneficiary of this incident, and although he has been questioned in some ways, his value is unquestionable. In such a traditional enterprise as Dongfang Selection, factors such as management level, incentive mechanism and emotional morality all play an important role. However, when the internet model becomes mainstream, relying on these factors may no longer be enough. The value of the big IP model of live streaming is a model of the big IP model. Therefore, in this era, we need to re-understand the influence of big IP and build a real Internet model around big IP.
The problem exposed by the Dongfang selection incident is not only the loopholes in the management system, but also the lack of clarity in the perception of the influence of big IP. Dongfang Selection still adopts the management style of traditional enterprises, emphasizing the role of management level, incentive mechanism and emotional morality. However, in the era of big IP, this style of management may be outdated. Especially for an Internet model with big IP as the core, such as live streaming, hierarchy and emotional morality cannot help companies establish a real Internet model. Jack Ma once said that in the Internet era, the incentive model is outdated, and the next stage will be no enterprises, only partners. Nowadays, many companies have begun to learn Xi partnership model, but they often do not stick to it. On the contrary, a super IP like Dong Yuhui, Luo Yonghao said that many people are willing to spend 500 million to dig him. However, if they are treated as senior employees, motivated by salary increases and options, it will lead to an imbalance in the company's compensation system and trigger more sense of unfairness. At the same time, Dong Yuhui himself will face more jealousy and exclusion. At this point, Yu Minhong is the biggest loser. He can solve the problem by giving Dong Yuhui a raise, but they are still in an employment relationship, not a community of destiny for a common cause. If Yu Minhong can't fully awaken and change the status quo, losing Dong Yuhui is just a matter of time.
This event also reminds us to re-appreciate the value of talent. It is wishful thinking that maintaining balance in an old system will only lead to greater imbalances. In an Internet model with big IP as the core, work and salary are only valuable parts, while life and career are priceless. Yu Minhong can give Dong Yuhui a raise, but why can't other companies spend more money to poach him?In this era, it is important to re-understand the value of human resources.