The coolness of News Queen taught domestic entertainment a lesson?

WeChat*** Yiyu Observation (ID: yiyuguancha), text Wang Xinyi.

A "News Queen" reunited domestic entertainment hot searches and TVB dramas after a long absence.

The news female anchors in the play take turns to reach the top of the hot search of various social **, whether it is Wen Huixin (played by Charmaine She) who does not let the little milk dog stay until 11 o'clock in the evening, or Zhang Jiayan (played by Li Shihuan) who let her boyfriend complete the marriage proposal ceremony in 40 seconds and put her friends and family aside and go to work, as well as other female anchors such as Xu Shiqing (played by Gao Haining) and Xu Xiaowei (played by He Yiting), who are also ambitious, make the eyes of the audience shine in the entertainment audience who have been wandering in ancient puppets and sweet pets for a long time.

"You can't even imagine a dog biting a man, the world of a man biting a dog is not for you, find a man to marry. ”

A hard-working mediocrity can't catch up with a hard-working genius. ”

If two people play a game of chess, there will only be fighting, but if there is a third person, there will be politics. ”

As soon as man thinks, God laughs. ”

At the same time that the "TVB feelings" are full again, the workplace "Gong Dou" drama with all employees engaged in their careers, as well as the "sassy" and independent and sober professional Hong Kong female group portraits, directly pull the audience's expectations from the big heroine, female group portrait dramas, and even workplace dramas that are not suspended.

The fast-paced and refreshing plot is one of the contents that attracts the audience, coupled with TVB's production foundation of high-quality workplace dramas, so that "News Queen" has received positive feedback on the content.

At the same time, the lines that are in line with the character's personality and the development of the story line, or straightforward or worth pondering, as well as the classic quotations about journalism and the media industry at the beginning of each episode, also make the golden sentences of "News Queen" appear frequently, becoming a point of approval and heated discussion among netizens, and triggering the communication effect, attracting many viewers to shout ": The three views of TVB dramas are ahead of us by 20 years", and even "check in for commemoration" with the golden sentence that caused heated discussions.

To some extent, "News Queen" is in addition to the successful shaping of the group portrait of women in the workplaceIt also made the "Golden Sentence Style" drama of domestic entertainment cautious not long ago find the most worthy Xi sample, the "golden sentence style" in the drama is not a slogan, let alone putting the cart before the horse in the creation of golden sentences for the sake of golden sentences.

The most vicious way to scold people in the 21st century: find a man to marry as soon as possible. ”

Quite a few people commented above after watching "The News Queen". This line has also become the first golden sentence out of the circle after the broadcast of "News Queen", and on social platforms, many viewers sent screenshots to prove that they "successfully punched in" with the golden sentence.

If you want to say that the audience plays with the lines of "News Queen", there are not a few names that are mentioned.

When Wen Huixin was motivating Ye Chen to regain his morale, he said, "Dad can't choose, your husband is your own choice";When Applejack and Wen Huixin discussed whether to change the parts in the car dealership, they said, "Anyway, someone will give you money, and you can change it." In this world, nothing cannot be changed";When Xu Shiqing was fighting for a job, the sentence "I have nothing to lose", and when she was doubted, she said: "What age is it now, even if I really have something with him, so what, whether he eats me or I eat him, who can say for sure";Also, Wen Huixin's domineering speeches such as "Who doesn't grab this business, grab the exclusive, grab the headlines, grab the picture, grab the people", "I'm in the **, it's the live broadcast room" and other domineering speeches have become the golden lines written into the book by many netizens.

In addition to the lines, "The Queen of News" also includes an inscription from a classic book or a quote from a famous person at the beginning of each episode.

For example, from Alain de Botton's "The Turmoil of the News", "There are many different versions of 'truth', and the news has no ability to record everything, but can only focus on one place and shape selective 'truth'", from William James's "The Variety of Religious Experience", "Misheard truth is worse than a lie", and from Mark Twain's "When the truth is still in its shoes, lies have traveled half the world......".In addition to the content topics related to the current episode or the news and media industry, it also uses the most essential and concise sentences to give the audience a direct visual and content impact. These have also become another golden sentence recorded and hotly discussed by netizens**.

Propaganda obviously did not let go of one of the golden sentences. Official social media such as the official Weibo of "News Queen" and TVB's official Weibo also used the collection of golden sentences as the content on social platforms as a major content of the series' promotion, which attracted positive comments from netizens.

For the interpretation of feelings and workplaces, the analysis of professionalism, domineering speeches or arguments that come and go, the golden sentences of "News Queen" stepped on the "cool" point of netizens.

But "News Queen" is not only "cool" with golden sentences, or in other words, golden sentences are just one of the carriers of "News Queen" that is called "cool".

The "coolness" of "News Queen" also lies in the workplace game that is close to "palace fighting", and the setting of all employees who write ambition into words and write it on their faces.

Liang Jingren (played by Ma Guoming), who was brought up by Wen Huixin from a newcomer, became the one who competed with Wen Huixin for position and the right to speak. Even in the face of the confrontation between the two powers that has been formed, in order to achieve balance and checks and balances, Mrs. Fang tried to support Zhang Jiayan as another force, and used card playing strategies and bag styles to metaphorize the role of the workplace and different roles in the workplace, which is also quite interesting.

and completed the proposal in 40 seconds, and when her boyfriend asked whether work was important or her own importance, Zhang Jiayan answered "What do you say";Xu Shiqing, who knows how to use her advantages and seize every opportunity to prove herself, is only a means of her own ......The story lines of sassy female characters have also made the water surface of the workplace of "News Queen" continue to wave.

The "coolness" of "Gong Dou" has been put into the framework of workplace dramas, and the success of women's careers that the audience expects to see depends on their own efforts and ability to fight monsters and upgrades, which has also been fulfilled to a certain extent in "News Queen". And such as the bus ** incident, **big** event and other scenes that impact the senses, the uncertainty of on-site reporting and studio live broadcast, the reversal of who loses and who wins in the end, and all kinds of plots, also make the whole drama go on a fast pace.

Although the closing week of the series caused a lot of controversy, on the whole, "News Queen" stepped on the audience's "cool" point in all aspects.

But what makes these "cool" points can hit the audience, even if it is just so that the audience can resonate with these golden sentencesis probably inseparable from the three-dimensional shaping of the character.

Wen Huixin, who is professional, powerful and even a little strong, and always gives people the feeling of strategizing, was just a rookie who fought for wine, stayed up all night, and squatted in order to get news, but because of an accident and her ex-boyfriend's injury, she opened the way to become a "queen". Taking work and news as the priority, saying "as long as the news is not finished, you can't give up", when facing her boyfriend's marriage proposal, Zhang Jiayan, who was only in a hurry to set off to the news scene, had been sad to be hurt emotionally, but never lost her original intention for the news. Xu Shiqing, who seized every opportunity and even took measures to be criticized, wanted to become an anchor The biggest reason why she wanted to be an anchor was to let her demented father recognize him on TV. In order to get the position of anchor, although she is a core member of Wen Huixin's team, Xu Xiaowei, who does not hesitate to become Liang Jingren's "internal response", also has an embarrassing family ......

In the fourteenth episode, Mrs. Fang compared Wen Huixin to a noble, evergreen, steady, and easy-to-match bag, "With it in the cloakroom, I *** She used the bag metaphor of "grandstanding, not suitable for our style" Xu Shiqing, saying "As long as you use it on the right occasion, you will feel very eye-catching when you use it once in a while";She used men's bags as a metaphor for Liang Jingren, "It doesn't matter if you are male or female, the most important thing is to look good and be easy to use." Sometimes we are too woman, we need to balance different points of view and angles, and embellish them with **, which looks good";And the outdated bag represents Fei Ye, even if he knows that he is so-so, but it is about feelings, and there are feelings after a long time;Zhang Jiayan, who dares to fight, is like a casual bag, although it does not match the clothes, but there must always be;A newcomer like Liu Yan is like a ** bag, not expensive, give a little sweetness, maybe you can eat the sweetness yourself in the future, ...... you can eat sweetness

Although this dialogue is more like Mrs. Fang's "workplace homework" counseling for Wen Huixin, it uses metaphors to point out the characteristics and personalities of several characters in a few words.

The shaping of these three-dimensional group portraits makes these "cool" points more rational, and weakens the inversion of the cart before the horse created for the sake of value, golden sentences, and hot spots.

The three-dimensional characters support reasonable lines and story lines, so that the "cool" point is not cool for the sake of "cool".

This may also be the missing part of many internal entertainment "golden sentence" dramas.

Perhaps in order to better disseminate, find a grip for publicity, and grasp the audience's empathy, many dramas in the past have been obsessed with the creation of "golden sentences", but the characters and plot settings that change the soup without changing the medicine, and the lack of reasonable story lines and three-dimensional character portrayals have made the "golden sentences" and the series have put the cart before the horse, so the "golden sentences" have not produced too strong "bullet effect", nor have they produced too much blessing on the drama itself.

The audience's comments on "News Queen" such as "cool" and "it has to be TVB", as well as the taste of golden sentences, are also explainingThe golden sentence should be the product of the characters and the support of the story line. This may be the appropriate creative logic of the "Golden Sentence Style" drama.

Naturally, the creative quality of "News Queen" on the creation of female characters and the output of golden sentences has been demonstrated by TVB 20 years ago. Under the magnetic field of internal entertainment, it is precisely because of the suspended workplace, the gender outlook without progress and other issues that lie in the words of the major ancient puppets that the audience has found a sense of solace again from this set of TVB dramas of "new wine in bottles", and this drama has also ushered in a double harvest of word-of-mouth and volume for Youku, which has adhered to the vertical category of Hong Kong drama innovation for nearly ten years.

"News Queen" also let TVB see a set of ingenious models on how to harvest internal entertainment, the mass "News Queen" is on the way, and the domestic entertainment drama has come to the present, it should be time to make it clear, regardless of the role of the hero and heroine, the thinking should also move forward, and how accurate the shaping of current values should be.